Beats by Dre: LeBron James, Angel Reese and more dominate in the 'Athletes Get It' campaign
Needed more reasons to seriously consider Beats by Dre as a serious earbuds companion? Look no further than the star power showing out in a new Athletes Get It campaign featuring everyone from Los Angeles Lakers superstar LeBron James to WNBA baller Angel Reese going off with their fire technology.
It’s pure flexing and impressive showing out all in the form of a 35-second teaser. Tap in.
Beats by Dr. Dre (Beats) unveils “Athletes Get It,” a powerhouse campaign featuring 12 of the world’s best athletes. Starring and narrated by WNBA rookie sensation and NCAAW Champion Angel Reese, “Athletes Get It” spotlights what Beats does best – being the go-to brand an athlete locks in with. From champions and legends to the next generation of stars, the best rely on Beats. As Reese puts it, “What’s stopping you?” from getting it, too?
Alongside Reese, “Athletes Get It” features:
Lionel Messi – World Cup Champion & 8x Ballon D’or Winner
LeBron James – 4x NBA Champion & 4x Olympic Medalist
Erling Haaland – Manchester City Player & Champions League Champion
Shohei Ohtani – Los Angeles Dodgers Player & World Baseball Classic MVP
Naomi Osaka – 4x Grand Slam Winner
Sha’Carri Richardson – 2x Olympic Track & Field Medalist
Daniel Ricciardo – 8x F1 Grand Prix Winning Driver
Miho Nonaka – Olympic Climber
Shedeur Sanders – University of Colorado Quarterback
Bronny James – Los Angeles Lakers Shooting Guard
Throughout “Athletes Get It,” players showcase their talents while using Beats’ expansive product portfolio, including Beats Studio Pro, Beats Solo Buds and Beats Fit Pro. Beats continues to offer new and industry-leading tech updates to deliver the most premium listening experience. All styles are currently available at beatsbydre.com.
“Athletes Get It” follows a robust year of creative marketing campaigns from Beats, a longstanding differentiator in the industry, as the brand is more ingrained in sports and entertainment than ever before.
Watch the campaign: Here
“Athletes Get It” Script
Narrated by Angel Reese
“Listen, it’s called chasing your dreams for a reason
You gotta go get it
Living legends get it
Terminators get it
Working moms, rockstars, and redeemers get it
Big timers get it
Y’all know walking double doubles get it
Grand Slams, too
One track minds get it
The 50/50 Club definitely gets it
I know rookies get it
And kings, too
So you know I gotta ask, ‘What’s stopping you?’”
