Oct 29

Oct 29 Big Sean's Lil Durk, Bryson Tiller + Hit-Boy 'Loyal To A Fault' hits hard

Former G.O.O.D. Music artist Big Sean isn’t rocking with Kanye West anymore but it’s not stopping his daily grind. The hip-hop heavyweight comes through with his Lil Durk, Bryson Tiller and Hit-Boy-featured “Loyal To A Fault” music video premiere.

The video is all types of fun and hard-hitting. Sean Don uses an actual bowling alley to let his emotions run loose with women surrounded all around. Check out the new visual and scroll further to peep details on B.I. and Hit-Boy’s new What You Expect project.

Multi-platinum, Grammy-nominated artist Big Sean and longtime collaborator, Grammy®-winning super-producer Hit-Boy have released their new EP collaboration WHAT YOU EXPECT, out now via Def Jam Recordings. The duo dropped a video for "Loyal To A Fault" featuring Bryson Tiller and Lil Durk today.
Sean and Hit’s long list of collaborative efforts goes back to the 2012 G.O.O.D. Music banger “Clique,” and beyond. Last year, the two joined forces for three songs on Detroit 2, Sean’s third consecutive #1 debut on the Billboard 200 albums chart. Detroit 2 is eligible for Best Rap Album at the 64th Annual Grammy Awards. "Deep Reverence"featuring Nipsey Hussle, garnered a Grammy® nomination for Best Rap Performance in 2020.
Hit-Boy has emerged as one of the music industry’s most successful and sought-after producers over the past decade, with a discography reading like who’s who in popular music and four Grammys® under his belt for Best Rap Song in 2011 (Jay-Z and Kanye West’s 4x-platinum “N*ggas In Paris”); Best Pop Vocal Album in 2018 (Ariana Grande’s global #1 Sweetener); Best Rap Performance in 2019 (“Racks In the Middle” collabo with Nipsey Hussle and Roddy Ricch); and Best Rap Album in 2021 (King’s Disease by Nas, released in 2020).
Hit-Boy won new acclaim this year for his work as executive producer on the Nas sequel, King’s Disease II (August 2021), which debuted at #1 on the Billboard Top R&B/Hip-Hop Albums chart, and #3 on the 200 Albums chart. Hit-Boy was also executive producer of Judas and the Black Messiah: The Inspired Album. Its buzz and success was unprecedented, debuting at #1 on the Billboard Soundtrack Albums chart, and rising to #12 on the 200 Albums chart.