CEO Trayle takes his talent to the Big Apple, Of Course

There’s no better or bigger city than New York in the world and CEO Trayle knows it. The Atlanta hip-hop artist loaded up the whip and took his talent to the Big Apple for his new ‘Of Course’ music video and it hits different.

From checking out the iconic Times Square side of the city to getting a full-fledged skyline view, Trayle knows how to demand attention, plus ample respect with the wordplay. Learn more about his co-signs and the single plus keep scrolling to see him in action.

"The most unnerving villainous laugh you’ll hear this week won’t be in the new Batman movie—it’s in the opening seconds of CEO Trayle’s “Rendezvous.” The way Trayle uses his shapeshifting flow to rattle off threats brings to mind the more sinister side of Chief Keef." - Pitchfork

"So many rappers stay in one gear for an entire song, but Trayle’s music constantly shifts the rhythm, keeping your ears perked so you don’t get lost as he speeds up. He goes from biting punched-in threats and making singsong taunts to an ominous, slithery flow that leaves you looking behind your shoulder to make sure he isn’t talking about kicking in your backdoor." - Pitchfork

"The hunger in his rapping turns every song into a boxing ring to prove himself victorious." - The FADER

"Atlanta's CEO Trayle is going hard in 2022. The rapper's earned quite the reputation in the rap game over the past few years. Projects like the Happy Halloween series have cemented him as the one to look out for. "- HotNewHipHop

"On his recent single, “OK Cool,” Trayle takes a conversational approach, making it clear that—no matter what anyone else in his life is on—he’s still up." - Audiomack

Rhyming in a low-talking rasp that forces listeners to pay full attention, CEO Trayle specializes in sordid street tales and fearsome flexes. Patiently reminding the world about things they should already know, Trayle proves he's not one to be trifled with on "Of Course," his new music video. Produced by fellow Atlantan B Stribb, "Of Course" finds Trayle taking his time as he tiptoes around rippling piano and whirring synths, emphasizing different pockets in the beat every time he switches his flow. Taking inspiration from his own lyrics–"Switch from a Trackhawk to a Porsche/I was goin' north like in New York"–the 1080 Trademark CEO takes a trip to the City That Never Sleeps, visiting Times Square and Brooklyn Bridge Park as he stalks the streets like a Spider-Man villain.

"Of Course" is the closing track from The Collection, Trayle's latest project. Spanning eight tracks, the project reconciles Trayle's pugilistic past (represented on songs like "Mr. Door Kicker") and his luxurious present ( "Buy A Boat," "Fendi'd Up"). The prolific rapper plans to keep the momentum going with Vier, an upcoming EP that reckons with a life-changing shooting that occurred in 2013.

Freshly signed to 10k Projects, CEO Trayle is following in the footsteps of his hero Gucci Mane, creating street raps that are at once down-and-dirty and refined. The 27-year-old artist always stays true to his muse regardless of what's fashionable, creating music that went against the grain in his home city of Atlanta. His music found an audience in Chicago, still home to his largest base of listeners, and among publications like Pitchfork, Audiomack, and many more, for his gritty bars and sinister steez. Trayle's trajectory skyrocketed after he released "Ok Cool," a TikTok-fueled hit that generated over 60 million streams and earned a remix from Gunna. "Ok Cool" landed on Happy Halloween C4, a 16-track opus with appearances from Babyface Ray and Doe Boy.