che: The Atlanta rap crooner delivers an IG exclusive with his ‘Pose For The Pic’ music video
Love what rap artist che brings to The Culture? Look no further than seeing him glowing up courtesy of a new ‘Pose For The Pic’ music video.
The Georgia musician doesn’t hold back glowing up in the rain and fancy lime green luxury whip. Lose yourself in the visual made for all you Instagram Attackers.
Following the announcement that he'll be performing at Rolling Loud California in March, Atlanta rapper che has just shared his new single "Pose For The Pic" — out now via 10K Projects. A melodic track rooted in a glittery, uptempo instrumental, "Pose For The Pic"arrives alongside an accompanying music video, available exclusively on Instagram. "Pose For The Pic" serves as the rapper's first new music since his debut album Sayso Says, released independently last August alongside a Lyrical Lemonade-directed video for "I Rot, I Rot." (7M Streams). Praised by Pitchfork (7.0 rating), Sayso Says capped off a strong year for che, who garnered buzz with singles like "Pizza Time" (14M+ Streams), "Miley Cyrus" (13M+ Streams), and "Bae" (6M Streams), and recently earned a co-sign from Trippie Redd.
Hailing from Atlanta, Georgia, che is a disciple of both veteran rap staples like Chief Keef and fresh-faced underground artists such as Izaya Tiji, turning heads for his digicore, rage, and pluggnb-indebted sound. He first began releasing music on TikTok in 2021, cultivating a devoted online fanbase with viral tracks like "agenda" (105M+ Streams) and "euphoria" (20M+ Streams) as well as his remix of Yeat's song "Off Tha Lot". Now with "Pose For The Pic", che is offering the first glimpse into his next era as he prepares to release his sophomore album later this year.
