French Montana's 'They Got Amnesia' short film is popcorn eating-approved
Do you miss those cinematic rollouts we used to get on a more frequent basis? Of course not but French Montana goes all out with his new They Got Amnesia short film to further enhance the excitement about his new studio album reaching the masses today.
The video clocks in well over 10 minutes and can easily have you feeling like you’re watching a Netflix production. Check out the video and keep scrolling for more details on the New York rapper’s newest solo album.
Once again, he pulled out all of the stops and delivered a collection of blockbuster anthems. The single “Handstand” with Doja Cat & Saweetie ignites an instantly twerkable refrain over slick production. The two hottest female MCs in the game tag team the beat with raunchy and raucous bars before French pulls up with a hypnotic verse of his own. Stay tuned for the official music video, directed by frequent collaborator Edgar Esteves, premiering on Monday, November 22!
They Got Amnesia, which is executive produced by Hitmaka and Rick Steele, serves as French Montana most honest and personal work of his career. It opens in the literal “ICU,” and takes listeners on a journey through redemption, detailing his story through recovery over the past several years. The record kicks into high gear with the head-nodding “How You King.” Elsewhere, “Touch The Sky” with John Legend & Rick Ross reaches the heavens with a fluttering refrain and bossed-up rhymes from Rozay. Then, there’s “Push Start,” which shines with a sizzling guest spot from Coi Leray. Serving up a sequel to his 2016 double-platinum smash “Lockjaw,” he reteams with Kodak Black for the red hot “Mopstick.” Then, there’s “Stuck In The Jungle” with Pop Smoke & Lil Durk. French links back up with the late Pop Smoke and Lil Durk for a bold banger punctuated by a catchy lyrical crossfire. The whole project concludes with the soulful and reflective “Losing Weight.” In the end, the album delivers a message to fans to appreciate life and everything that comes along with it. As a bonus, the rollercoaster concludes with an update of his summer 2021 hit “FWMGAB (Remix)” with Moneybagg Yo. Check out the full tracklisting below
French Montana also shared today a moving and cinematic a trailer to the album, detailing those real-life struggles French went through over the past two years. The short film visualizes the narrative of perseverance the album weaves throughout its 20 songs. The storyline was written by French Montana himself and directed by Edgar Esteves.
They Got Amnesia serves as a reminder of French’s greatness once again. He locked and loaded the album with one banger after another punctuated by quotable bars and hard-hitting hooks. The album stands as his tightest and strongest project to-date, as he fully embraces his roots, showcasing a verbal dexterity and unpredictable flows that established him as a star in the first place. After lighting the culture on fire late last month with the announcement of the album, he kicked things off with the release of “I Don’t Really Care”, with much chatter surrounding the song’s instantly classic music video. Earning widespread critical buzz, Rolling Stone praised it as “a swaggering single full of boasts,” and The Source touted the “instantly unshakable groove with braggadocio lines.” In addition to plugs from Complex, Revolt, and more, HYPEBEAST wrote, “the song hears the rapper drop bars about setting trends and stunting on the haters” He even had cultural tastemakers Desus & Mero talking. Frenchcontinued the conversation last week with the release of “Panicking” with Fivio Foreign. Not only did it pile up over 3 million views on the music video in under seven days, but it also received plugs from Rolling Stone, UPROXX, HipHopDX, and many more. Additionally, Complex applauded “the earworm of a hook.” The album also boasts his summer 2021 anthem “FWMGAB,” which has clocked nearly 30 million streams thus far. Watch the “FWMGAB” video HERE.Expanding his influence yet again, he recently announced his new collaboration with legendary perfumer Kilian Hennessy for a limited-edition spin on Angels’ Share from KILIAN Paris. French Montana worked with Kilian on all creative elements, giving the product a truly unique spin. The limited-edition Angels’ Share by Kilian – French Montana bottle has on its cap a gold-colored disk, reminiscent of an LP record, with engraved chains, nodding to Montana’s necklaces. The fragrance is currently available for purchase at sephora.com and bykilian.com. Additionally, French Montana has also announced his 2nd collaboration with luxury apparel brand Ethika. Launching tomorrow, November 20, will be the first of two pairs of limited-edition boxer underwear, with the second set to come in February. Both designs incorporate lyrics and themes found on They Got Amnesia and will be available for purchase at www.ethika.com.
