Gaidaa's new 'Figures' music video is all types of happiness

Could you use a little feel good energy right about now? Rely on the power of Gaidaa’s signature sound to make you smile courtesy of her new ‘Figures’ music video.

It’s soulful and fun from start to 180-second finish. Get lost in the moment.

Fresh off winning over audiences as support on Saba’s sold out UK/EU Back Home Tour, Dutch-Sudanese R&B/Soul singer-songwriter Gaidaa – who burst onto the international music scene in 2020 with her widely praised debut EP Overture – makes her triumphant return today with the release of upbeat new single “Figures” available now to stream and watch on all digital platforms independently via The Orchard.

Co-produced by West Coast hitmaker Hollywood Cole (Queen Naija, Latto, Lil Wayne) alongside Overture collaborator and Antwerp-based producer/composer/pianist Lorenzo Kobina, “Figures” marks Gaidaa’s first release of 2022 and arrives alongside a poignant visual. Written and directed by frequent collaborator Segraphy with Joachim Spruijt, the heartwarming video features a renewed and self-assured Gaidaa taking center stage as her immaculately smooth, soulful vocals stretch from laidback verses into a falsetto-driven infectious hook illuminating the scope of her scorching signature style.

“‘Figures’ is about the way we as a society can get lost in the sauce of the cyclical and mundane nature of our day to day lives,” shares Gaidaa on the inspiration behind her first release of 2022. “It’s a reminder that though we are individuals trying to forge our own path, we will always exist as part of something greater and more meaningful (though we may not always realize it). ‘Figures’ is about the realization that even through the harsh static of it all, there is a fluidity and interconnectedness that’s innate in us.”