frESH FROM ATC (4).png
Highway: It's a late night endless flex going down in the 'Self Love' music video

Highway: It's a late night endless flex going down in the 'Self Love' music video

Tired of the friendly anthems? It’s pure turn up vibes going down daily whenever rap artist Highway shows out with his anthems. So how about losing your mind to the super fire-filled ‘Self Love’ single and music video? Say less.

It’s pure energy and flexing going down right here and I can’t get enough. Lose yourself in the turn up.

Seattle's rising rap talent, Highway, continues his flurry of track releases in 2024 with his latest single, "Self Love," out now via Victor Victor Worldwide/Geffen Records. This single follows the evocative "keep dat" as well as fan favorite “SDSU” which generated a thunderous response from fans across the board.

"Self Love" showcases the onset of Highway's signature confident flow and underscores his no nonsense self-reliance and individuality. This potent single is a gilded celebration of personal empowerment and luxury, reflecting Highway's distinctive themes and personable approach to rap. Known for his mesmerizing lyricism and unique vision, Highway weaves a narrative of self-assuredness and his unmistakable trendsetting flair.

Listen to Self Love HERE and watch HERE

Highway's recent performances, including a tour with Rich Amiri and appearances in major cities like New York, Atlanta, and Los Angeles, have solidified his growing presence in the music scene. His collaborations with prominent brands and visual artists, including Supreme and Chito, further highlight his versatility and artistic reach. With the recently released music Highway has dropped this year, he continues to establish himself as a formidable force in the rap industry, signaling that he is here to stay.

About Highway:

Highway is the next up-and-coming rapper out of Seattle who's looking to leave his mark in the music scene on his own terms. In an industry where music is either recycled or microwavable, Highway aims to stand out from the pack with his eclectic sound and vigorous cadence that fuels his creativity. He broke onto the scene in 2019 by releasing a string of singles before making his proper debut two years later with a four-track EP, IVY. From there, he released his debut album Monochrome where the burgeoning star landed on the radar of high-profile acts such as Ty Dolla $ign, Seddy Hendrinx, jetsonmade and more.

Benny the Butcher & Black Soprano Family: The summer's not ending anytime soon and the 'Knightfall' music video proves it

Benny the Butcher & Black Soprano Family: The summer's not ending anytime soon and the 'Knightfall' music video proves it

Chow Lee: I'm losing my freaky ass mind watching the 'u got fans!' music video

Chow Lee: I'm losing my freaky ass mind watching the 'u got fans!' music video