Jermaine Dupri protégé LATheGoat bodies his Vevo Ctrl live session

The rap game is really in good hands - well beyond the ring tone era and a return to rhyme-slaying, artists like LATheGoat are pushing the needle forward. The hip-hop artist pulls through for a memorable Vevo Ctrl Live Session with a rendition of his “Shine In The Ghetto” anthem.

Pure confidence. Check. Dope visuals. Check. Audio flames? But of course. Kick back and watch LATheGoat do what he does best.

A protégé of Jermain Dupri, LA The Goat's music is heavily influenced by the classics. He rapped over the beat of the Jay-Z and Jermaine Dupri classic “Money Ain’t A Thang," which is what initially got him on the scene. However, LA the Goat has refined his sound by using catchy hooks and melodies enhancing and sharpening his rhymes. You can hear those melodies best in his song “8 Bands” featuring Rick Ross.