Jesswar goes the nature route with hard-hitting Fell In Love

Jesswar knows how to put out a hard-hitting tune. The hip-hop crooner comes through with the visual treatment to ‘Fell In Love’ and doesn’t hold back.

Check out the details behind this new cinematic drop and keep scrolling to see Jess in action.

Proud Fijian-Australian, Yugambeh/Kombumerri-based artist Jesswar today announces their long-awaited debut mixtape, LIFE’S SHORT, LIVE BIG, with is due out September 23rd on [PIAS] Australia. They have also shared new single and video, "FELL IN LOVE".

Following the Rihanna-inspired, Erica Banks-featuring anthem that was "BAD LIKE RIRI"and the ferocious call-to-arms of their 2021 debut EP TROPIXX, Jesswar’s first single of 2022 marks a rebirth of sorts, an unexpectedly tender love letter that provides an exciting glimpse of their next creative chapter. 

I feel super recharged lately and I’m coming into a new side of myself that feels free and at peace,” Jesswar shares. “Making ‘FELL IN LOVE’ is symbolic for me, not only personally but creatively it gave me room to be gentle and blissful. This is a new path in my journey and I’m ready to be completely submerged in it.

Immersed is exactly how Jesswar sounds on "FELL IN LOVE," each element of the track wrapped up in the affection that they sing of, from the gossamer backdrop of gliding, funk-polished guitars to the  slinky cadence of the chorus and velvety, sultry flow of the verses.

Uncovering surprising new dimensions to their artistry, LIFE’S SHORT, LIVE BIG replicates this pivot towards emotionality across the entire mixtape, replacing the unapologetic braggadocio of TROPIXX with an as-yet-unseen tenderness, honesty and wholehearted self-acceptance. Jesswar’s debut mixtape proves that to live big is to live with honesty and openness, and that, when harnessed correctly, living in gentleness can be just as radical as living with fearless confidence and pride. 

Produced by Jáen Collective with creative direction from Jesswar, the "FELL IN LOVE" video was filmed on location in the rainforests of Yugambeh/Kombumerri land in Queensland. “I made ‘FELL IN LOVE’ in November last year, the climate was hot and I spent a lot of time in the rainforest and by the ocean,” Jesswar says on the video. “Working with Jáen Collective, we created a visual that I’m really proud of and It was surreal to see the concept come to life.

Cyrus Kyle Langhorne

Vanilla Skyin’ 24/7 - with some form of Action Bronson and Curren$y playing on a daily - if not hourly - basis. AMC A-List fanatic and gaming goals daily from a stationary workout bike, of course. All contact: Cyrus@attacktheculture.com

http://www.attacktheculture.com
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