Dreamville’s J.I.D. doesn’t play with the wordplay and comes through super hard with his new ‘Dance Now’ music video. From the visuals to J.I.D. really taking it to the streets for the entire anthem?

The entire video hits hard. Peep the details and keep scrolling to see J.I.D. in his dancing bag.

Atlanta rapper and Grammy nominated artist JID has announced the release date of his highly anticipated album, The Forever Story on Dreamville/Interscope Records. Fans who have been patiently awaiting The Forever Story can now pre-order/save the project here: https://JID.lnk.to/TheForeverStory.

Alongside the news, JID released a brand-new track and video, “Dance Now.” Produced by long-time collaborator Christo, JID weaves his lyrics in and around the ominous beat priming for multiple flow switches, anthological verses and a chorus provided by Kenny Mason and Foushee. The video for “Dance Now” mirrors the storytelling themes spotlighting the many characters and scenes found throughout Atlanta, GA.

“Dance Now” follows the release of “Surround Sound” featuring 21 Savage and Yung Baby Tate and “Stick”which appears on Dreamville’s D-Day mixtape released in April. The Forever Story is JID’s third studio album following his debut, The Never Story (2017), and critically acclaimed sophomore album DiCaprio 2 (2018). 

And as we always do around this time? If you’re still getting put onto how much J.I.D. is doing for the culture, check out more deets on his non-stop grind.

Born and raised in East Atlanta, Grammy nominated JID grew up on his parents’ collection of classic funk/soul LPs, and broke onto the scene with his 2015 EP, DiCaprio. The EP saw him collaborating with hip-hop duo EARTHGANG, whom he’d previously joined on a 2014 tour also including Bas and Ab-Soul. This is where he was spotted by J.Cole who promptly signed JID to his Interscope Records venture, Dreamville Records. Soon after signing to Dreamville, JID made his major-label debut with the widely celebrated The Never Story (2017) which was quickly followed by the critically acclaimed album DiCaprio 2 (2018). The sophomore project received major looks from press and tastemakers like Rolling Stone, Billboard, FADER, NPR and helped induct the rapper to the year’s XXL’s Freshmen class.

In 2019, JID continued his momentum as rap’s most exciting additions with stellar contributions on Dreamville’s Platinum certified compilation Revenge of the Dreamers III which went on to debut #1 on the Billboard Top 200 charts and received multiple GRAMMY nominations including “Best Rap Album” and “Best Rap Performance.” JID began working on his follow up effort The Forever Story during this time all while selling out venues and festival stages across the world and lending his rap stylings to peer projects including the Grammy nominated Planet HER by Doja Cat as well as Dua Lipa, Denzel Curry, Amine and more recently John Legend and Joey Badass. JID’s nimble, head-nodding lyricism and lightning fast flow has awarded him a loyal and cult-like fanbase and his dedication to perfecting the art is sportsman-like, leaving room for him to be one of rap’s greatest in the making.