Is there any city better and brighter than New York? Whether it’s a spring and summer flex or fall and winter pull-through, it’s all about the Big Apple’s sights and sounds so it’s no wonder Jnr Choi is really feeling at the top of his game with the new ‘Like Dat’ music video.

With even more tunes on the way, JC keeps all eyes on him with the newest visual.

Today, Gold certified rapper and model JNR CHOI releases the highly anticipated music video to his latest single “Like Dat.” Directed by 20 and shot in New York City, the visual features scenes of JNR enjoying himself at dinner, shopping and cruising down the streets. His impossibly calm trademark cadence and infectious, braggadocious flows prove that life for JNR CHOI is really “Like Dat”. This single will be one of the many weekly releases that display JNR in his element: early hours, non stop tunnel vision. Further proof of his versatility as an artist, whilst again keeping the run time under two minutes as the offerings become as concise as the release schedule. Stay tuned for next week’s drop.

 This video comes off the heels of his latest single release “Baby Fada” and “Hate Me As You Love Me” (See Billboardcoverage here.) The model-turned-rapper has also been selected as a contender for the XXL Freshman Class 2023amongst other groundbreaking artists. JNR CHOI is widely recognised as an international phenomenon for his monumental breakthrough track “To The Moon” featuring Sam Tompkins. Best described as an ethereal drill production, the smash hit picked up a Gold certification from the RIAA and has received remix duties from global superstars including US heavyweights Gunna, G Herbo and Fivio Foreign and UK hotshots Russ Millions and M24. Totalling over half-a-billion streams and counting, the single landed in the Top 35 of the Billboard Hot 100 and catapulted to #1 on the Rhythmic & Rap Airplay Charts, further implementing the musician’s natural flair and talent.