Laila!: The vibes are more than just alive in the 'Not My Problem' music video
What’s better than having a summer anthem during the hottest season of the year? How about having a full-fledged music video to complement the audio fire? Look no further than music crooner Laila! coming through with her ‘Not My Problem’ visual gem.
It’s all about turning up with the gang-gang and turning her words into visual statements. Tap in.
Fast-rising Billboard and TikTok chart-topping singer, songwriter, producer and 18-year-old, gen-z, R&B musical iconoclast LAILA! (aka "Baby Genius") unveils the globally anticipated music video for her uber-viral summer smash single "Not My Problem" out now. Watch HERE. The single is from Laila!'s forthcoming debut album "Gap Year!" which will release on September 6th and is available for pre-order today HERE via label IIIXL Studio distributed in partnership with Soundcloud.
Following her #1 TikTok hit "Like That!," which debuted this spring on Billboard's TikTok Top 50 chart and reigned in the top five of the charts for six weeks straight, “Not My Problem” also soared to #1, as well as charted on Billboard's "Hot R&B Songs" chart. The single has garnered over 100 million plays via reels, shorts and stories across social platforms while piling up over 36 million streams to date on dsp's with 20 million plays on Spotify alone.
The visual, directed by Otmara Marrero follows Laila! on a dream-filled, 90's themed, boss-girl journey as she provides the remedy to easily dismissing things that aren't one's problem. “Not My Problem” began as a freestyle I made after making the beat first" says Laila! "I played it for my sister and she said 'that's hard.' I just started singing the hook and it worked. It’s more of a mantra about letting go and not taking on things that really aren’t your problem."
Written, produced and performed exclusively by Laila!, "Not My Problem" has quickly become one of this summer's most globally viral songs while also inspiring some of music's hottest artists and producers in Hip Hop such as 6lack, Flo Milli, Big Sean and Fabolous among dozens of other hitmakers to drop verses and remixes on IG and TikTok thanks to Laila!'s SoundCloud Remix Producer Challenge inviting people to create remixes of her single. Laila! and winner of her remix producer challenge, hit-making producer Cash Cobain, collaborated on "Problem" the official remix to her hit single which released earlier this week.
Receiving favorable press in Billboard, Complex, Nylon, On the Radar, Rolling Stone, and Way Up with Angela Yee among others thus far, Lyrical Lemonade stated about Laila!: “While tons of artists each day sit around and scratch their heads about how to make it all make sense, Brooklyn based singer, songwriter, and producer, Laila!, is running laps around them as she’s seemingly figured this all out before even graduating high school."
