M Huncho: It's big facts and zip-zero cap in the 'Important' music video

Need a fire anthem and big facts spoken at the same time? Look no further than what hip-hop artist M Huncho is serving up to the masses courtesy of the ‘Important’ music video. It’s about growth, reflection and grinding for Huncho on this one.

Pure bars and a cinematic approach from M Huncho right here. Giddy up.

M Huncho makes a powerful return with his new single, "Important," after taking a brief hiatus from his solo music to release his collaborative mixtape ‘36 Hours’ alongside Potter Payper in May. Released during a deeply unsettled period, "Important" delves into the themes closest to Huncho's heart, addressing family, patience, faith, and the desire to move beyond the dark times of his past. Produced by Cage, N1 & Santz, this introspective track captures Huncho's reflections on what matters, offering listeners a sincere glimpse into his journey and growth. The video, directed by TNT Films, features a cameo appearance by M Huncho's young daughter, alongside contrasting scenes of the high life with those of street life.  

An anonymous North West London icon, Huncho is living proof that keeping your head down and working hard reaps rewards. Six projects deep and billions of streams to his name, he's now at the start of a new era of music and life, having recently become a proud dad, and feels more motivated than ever to create and provide for those closest to him. Throughout his career, Huncho feels people have misunderstood him, often judging a book by its cover. Still, the ethos behind anonymity is more profound than meets the eye. He intends to remove prejudice and hopes that anyone, despite their origins or beliefs, can connect with his music. Huncho has always prioritised his music and built a state-of-the-art home studio where he spends most of his time while having a genuine love for fashion, art and comedy. Having worked with Lucien Clarke on his mask and the likes of Reuben Dangoor on the ‘Chasing Euphoria’ artwork, Huncho has continuously proved his ability to spot talent and has gone on to work with and champion some of the world's most disruptive and innovative individuals. 

Huncho has provided the scene with some of his best projects, freestyles, and interviews over his career. He set the tone early on with ‘Utopia’ - which is now certified gold and includes his most popular single to date ’Tranquility’ - and followed up with two Top 5 projects, including ‘Huncholini The 1st’ and later ‘Chasing Euphoria’, which dropped in 2022. In 2023 ‘My Neighbours Don’t Know’ received another top 10 for the artist, followed by a sold-out tour and iconic appearances at Burberry LFW show in September. Highlights this year include a collaborative mixtape with Potter Payper, titled ‘36 Hours’ aswell as appearances in Paris at PFW where he attended multiple shows including AMIRI, KidSuper, Juun J and Maison Mihara Yasuhiro. Huncho has worked alongside Headie One, Nafe Smallz, D Block Europe, K Trap and Nines to name a few. His Mad About Bars has amassed over 28 million, and his appearances on GQ, Chunkz & Filly, AFTV, Gas Works and Chicken Shop Date have gone down in the history books. More info on M Huncho, please visit Spotify Instagram TikTok YouTube