Maxo Kream: The 'Eye Know' music video is an entire peephole door flex you gotta see

There’s no doubting how much rap artist Maxo Kream delivers when it comes to The Culture but my goodness his hard-hitting ‘Eye Know’ visual flex? Beyond fire.

The song is super flames but I can’t stop watching and rewatching and did I already mention watching this cinematic flex? Impressive from start to finish.

Consistently toying with listeners' expectations, Maxo Kream effortlessly molds underground sounds to fit his speaker-knocking Houston style. The acclaimed emcee connects with Surf Gangproducer Evilgiane for "Eye Know," his new video single. The Surf Gang producer (known for his work with Kendrick Lamar and Earl Sweatshirt, among others) provides a beat that swings with relentless propulsion, as Maxo steps up his game, decrying haters and fakes with his double-time rhymes: "I know some n****s that's gangsta on Insta/You catch 'em and see 'em they really some h*es/I know some n****s got millions on YouTube, but can't do a concert, can't sell out a show." Directed by Michael Onipede, the video matches the song's playful vibe, liberally using the fisheye lens as Maxo hits licks and counts the cars in his garage.

"Eye Know" is this year's second collaboration between Maxo Kream and Evilgiane, following "Bang The Bus," an ethereal and energetic offering that arrived in January and earned acclaim from Stereogum, Rap Radar, Hits DD, and more. "Bang The Bus" kicked off a productive 2024 for the beloved rapper. Maxo used his music to process a loss in his family, paying tribute to his hero, his father Emekwanem Ibemakanam Ogugua Biosah Sr., aka Brandon Banks, who passed away earlier this year, in the single and music video for "No Then You a H*e," covered in Billboard, HotNewHipHop, Brooklyn Vegan, and more. He teamed up with fellow Texan That Mexican OTfor "Talkin In Screw," a syrupy tribute to DJ Screw and the South Texas rap scene.

A master storyteller who has succeeded for over a decade in the game on his own terms, Maxo Kream is a proud torchbearer for the Texas rap tradition. Today, the Houston heavy-hitter celebrates his birthday by sharing "Talkin In Screw," a new single and music video featuring fellow Texan That Mexican OT. Produced by Nick Grand, the new song is Houston to its core, populated by screeching synths and thumping 808s, inviting Maxo and OT to apply their fastest flows as they flex in double-time and dare any smack-talkers to meet them face-to-face. In the final minute of the song, "Talkin In Screw" slows to a syrupy pace, putting a spotlight on Maxo's lyrics and paying tribute to the late Houston innovator DJ Screw. Maxo is hard at work on an upcoming project, due later this year, featuring these singles and diving deep into Maxo's personal history.

Maxo's upcoming album is the highly-anticipated follow-up to the 2021 album Weight Of The World, which earned critical acclaim from Pitchfork, NPR, Complex, and many others. The album featured collaborations with heavy-hitters including Tyler, The Creator, A$AP Rocky, Don Toliver, and Freddie Gibbs, and was expanded with 2022's Weight Of The World (Deluxe), adding features from Benny The Butcher, Anderson .Paak, Babyface Ray, and more. Maxo spent 2023 releasing more fiery collaborations, including "Bonecrusher" ft. Key Glockand "Whatchamacallit" ft. Luh Tyler, and working on his health: the rapper recently shared that he lost more than 75 pounds and is in better shape than ever before. 

Maxo Kream is currently on tour with his good friend That Mexican OT. Buy tickets HERE

Stay tuned for much more from Maxo Kream, as he continues to perfect his personas and honor his late father in 2024.