RealRichIzzo: The energy and sunshine flexing comes alive in the 'Red Light' music video
Fresh from putting out the new Welcome to Inkster album for the masses, hip-hop artist RealRichIzzo is staying extra busy putting out fire visuals like the new ‘Red Light’ music video. The flexing is on display and Rich’s energy level is sky-high.
From the iced-out glowing to the hard-hitting bars all on display, it’s flexing goals. Tap in.
RealRichIzzo has just released his new music video for “Red Light”. The single was on his fourth studio album, Welcome To Inkster which was released via Priority Records. The music video for "Red Light" perfectly embodies the fast and furious energy of Welcome To Inkster. Directed by Michael Keeper, the accompanying video takes place on the iconic backdrop of Los Angeles' 6th Street Bridge as RealRichIzzo is surrounded by friends as he raps with charisma and confidence. Against this frenetic backdrop, the rapper exudes uncontainable aura, flashing his chain and reveling in the moment as cars do burnouts and ghost rides the whip.
About RealRichIzzo
RealRichIzzo values the road less traveled. The 25-year-old rapper grew up in small-town Inkster, Michigan, where there was little to do and even less to dream about. RealRichIzzo’s father died when he was five, so he observed his mother working at the post office to provide for him and his sister. RealRichIzzo internalized a tireless work ethic from a young age, but he struggled to find where to apply it—until his friends started including him in studio sessions when he was 17. “I never had no job, so I was just trying to see how to make ends meet,” he says. “I wasn’t born to rap. I learned how to rap.”
“Put my city on the map / Knew I was gon’ be rich / Never thought it was off rap,” he spits on the hard-charged title track from Welcome To Inkster, his first album since signing with Priority Records. RealRichIzzo’s ascension has been steady—across three projects Rawest N***a Out (2020), The Rawest N***a Out 2 (2022), and Tom Izzo (2023)—with fans gravitating toward chronicling harsh realities, undying loyalties, and hard-earned perspectives on standout tracks such as “Out On Bond Bitch” and WhoopDat,” which boast a collective 3.5 million streams. “I put my life into it,” he says. “If I was born anywhere else, I might not have even got here.”
Now that RealRichIzzo is here, he refuses to let up until everyone knows where he came from and respects his boundless potential: “I ain’t no Detroit artist. I’m from Inkster. I want to open that door for the kids behind me. I ain't one of the players no more. I'm the coach now.”
