Sha EK: It's hard-hitting visuals in the new 'It's About Time'

Need more reasons to love what Sha EK is serving up these days? Just tap into the hard-hitting vocals matching his non-stop energy level in the visuals like what’s featured in the new ‘It’s About Time’ music video.

The song goes hard. The video goes hard. The workout goals - because of course you’re turning up to this as you watch - go extremely hard. Peep the details and keep scrolling to see Sha getting into his rap game bag.

Unleashing more heat, rising Bronx Drill star 

Sha EK (pronounced Sha-Eee-Kay) shares his pummeling new track “It’s About Time”officially on all streaming platforms today via Defiant / Warner Records.

The song’s production overflows with energy sped up by a warped loop and a booming low end. Meanwhile, his gritty delivery lands with fair warning. He teased the track by unveiling the music video earlier this month, and it has already generated upwards 315K YouTube views and counting. He affirms his place as Bronx Drill’s most urgent voice once more.

 This banger follows “Situated,” which has notably posted up 300K Spotify streams and over 541K YouTube views on the music video. With more music on the horizon, it’s Sha EK’s time in 2023…

 Sha EK's Return Of The Jiggy project and his previously released tape Face of The What have already made a major impact on the rap game and the drill genre at large in 2022. The latter peaked at #1 on Billboard's Heat Seeker chart while this year alone Sha EK has garnered widespread coverage from the likes of XXL, BET, NPR, UPROXX, Okayplayer and many more.