Sha Ek loses his mind in the best way with his 'Situated' video
It’s rare when a visual meets the same exact energy as the audio version. So of course leave it up to Sharon Ek for coming through with the music video for his hard-hitting ‘Situated.’
It’s nearly two minutes of non-stop hype and energy. Peep the details and get lost in the craziness.
Storming into 2023 with unstoppable momentum, rising Bronx Drill star Sha EK (pronounced Sha-Eee-Kay) kickstarts the new year with the kinetic music video for his latest single “Situated” out now. It graces the tracklisting of his most recent acclaimed mixtape, Return Of The Jiggy, available now. Listen HERE via Defiant / Warner Records.
The manic energy of the video matches the kinetic flow of the track. As Sha EK proclaims, “We’re always situated for the situation,” he flaunts cash in the kitchen and raps to the camera from a stairwell while maintaining his position as the center of attention in every single frame. The video only asserts his powerhouse presence as an artist-to-watch this year.
He closed out 2022 with the video for “Return Of The Jiggy," the title track to his mixtape Return Of The Jiggy has posted up nearly 2 million total Spotify streams and attracted widespread acclaim. OkayPlayer touted the mixtape among the “14 New Hip-Hop, R&B, and Alt Albums You Should Be Listening To (Week of December 9)."
Sha EK's Return Of The Jiggy project and his previously released tape Face of The Whathave already made a major impact on the rap game and the drill genre at large in 2022. The latter peaked at #1 on Billboard's Heat Seeker chart while this year alone Sha EK has garnered widespread coverage from the likes of XXL, BET, NPR, UPROXX, Okayplayer and many more.
Just now getting put onto Sha’s non-stop grind? Catch up and peep what he’s about.
Sha EK is at the forefront of a new wave of urgent, militant, and captivating street rap: Bronx drill. The 19-year-old’s booming, serrated rasp overflows with the aggression and emotion required to tear through the most thunderous and frenetic drill beats. On energetic, war-ready singles like the smash “D&D,” the South Bronx native brings you to the trenches, moving at breakneck speed through places where shots could ring out at any moment. Born Chalim Perry to Honduran parents, Sha EK spent much of his upbringing observing the harsh realities of the Melrose section of the South Bronx.
At 15, he survived a gunshot wound while walking in his neighborhood, which prompted him to record the vivid and visceral drill we hear today. Local support mounted with each single he released, but Sha Ek broke beyond his neighborhood with 2020’s “D&D.” With over 5.2M views on YouTube alone, “D&D” has become a Bronx drill anthem that proves the subgenre has the potential to reach well beyond the five boroughs. Now that he’s signed to Warner Records, Sha EK’s working tirelessly on his debut project. He believes what comes next will advance the sound of Bronx drill while showcasing his own stylistic and melodic capabilities. His intensity remains, but these days he’s also recording soulful tracks that capture his pain and will surely echo out into the listening world. No matter how far his music reaches, every win is a victory for his city, his neighborhood, and his family.
