Powers Pleasant, A$AP Ferg & Armani Caesar: The 'Shmoke' music video is a Harlem takeover
Feeling the need to turn up at the start of the grind week? Look no further than what’s brewing courtesy of Powers Pleasant, Armani Caesar and A$AP Ferg delivering with their ‘Shmoke’ music video.
Feeling the need to turn up at the start of the grind week? Look no further than what’s brewing courtesy of Powers Pleasant, Armani Caesar and A$AP Ferg delivering with their ‘Shmoke’ music video.
The single is super hard but I’m here for Harlem getting proper attention with a hard-hitting visual. Completely zone out with this cinematic presentation.
Ferg: The Harlem fashion flexer goes the vintage route in his 'Roemello' music video
The artist formerly known as A$AP Ferg delivers much more than an anthem with his new ‘Roemello’ tune. Not yet on Apple Music but it’s not stopping the cameras from rolling for Ferg in the hard-hitting visual.
The artist formerly known as A$AP Ferg delivers much more than an anthem with his new ‘Roemello’ tune. Not yet on Apple Music but it’s not stopping the cameras from rolling for Ferg in the hard-hitting visual.
A little vintage and a lot of modern day art world flexing with a dab of car life? I’m here for it. Embrace the flex.
McVertt: The Sexyy Red and A$AP Ferg-featured 'Face Down' music video is endless energy
Need a reason to move around? Look no further - literally - than what McVertt, Sexyy Red and A$AP Ferg are delivering courtesy of their ‘Face Down’ music video.
Need a reason to move around? Look no further - literally - than what McVertt, Sexyy Red and A$AP Ferg are delivering courtesy of their ‘Face Down’ music video.
The song alone goes hard but seeing it visually? You’ll lose a few pounds, easily. Peep the details and get moving around.
MCVERTT took over the East Coast scene with his seamless, high-octane blend of Jersey club and drill music. Today, the Platinum-selling artist and producer shares the video for "FACE DOWN" ft. A$AP Ferg and Sexyy Red. A chaotic dancefloor siren, "FACE DOWN" is purpose-built for inciting hip-shaking pandemonium, complete with quotably hedonistic verses from Ferg and Big Sexyy. The video keeps that same energy, depositing the three hitmakers into a Bronx dancehall, as they invite the borough's finest dancers to get down to the insistent instrumental. "FACE DOWN" is the opening banger from Defiant Presents: Jiggy In Jersey (ft. MCVERTT)
In addition, MCVERTT's Defiant Presents: Jiggy In Jersey compatriots Bandmanrill and Sha EK shared the video for "Movin Tac." A titanic anthem that combines the sliding 808s of drill music with the insistent beat pattern of Jersey club, "Movin Tac" finds the Newark native and Bronx emcee trading boisterous bars, each making clear that they are ready to take over the Tri-State scene.
Bandmanrill, Sha Ek, and MCVERTT fill dancefloors on both sides of the Hudson with their fiery mix of drill music and Jersey club. Combining their efforts to create a supersized collaboration chock full of East Coast bangers, the Tri-State trio shared Defiant Presents: Jiggy In Jersey (ft. MCVERTT), executive-produced by MCVERTT, a 28-track project that defines the developing hybrid genre. The first release by Defiant Records, the new imprint founded by executive Steve "Steve-O" Carless–read more at Billboard–Defiant Presents: Jiggy In Jersey (ft. MCVERTT) is available everywhere now.
The new Defiant Presents: Jiggy In Jersey project was also preceded by lead single “Pistons,” for which MCVERTT crafted a lush and propulsive backing track, combining sweeping strings with sliding 808s to create a symphony of drill. On the track, Bandmanrill and Sha EK join forces to go toe-to-toe in a joint effort to conquer all. In the video, Bandmanrill and Sha take the subway from the Bronx to Manhattan, practically mirroring their infectious sounds spread through the city.Born and raised in Newark, Bandmanrill changed the game when he applied his fast-paced rhymes to his home city's high-BPM club beats, mixing the bravado of East Coast drill with the hip-shaking hype of the Newark sign. His partner-in-crime was MCVERTT, whose insistent instrumentals leave enough space for rhymes while providing more than enough high-octane energy to get people moving. MCVERTT is on fire this year, most notably co-producing Lil Uzi Vert's RIAA Triple Platinum smash "Just Wanna Rock." Blessed with a natural megaphone for a voice, Bronx-born Sha Ek became a regular collaborator of both artists, adding an aggressive edge that commands respect in the Five Boroughs.
Since label inception, each of these young artists have established themselves as pivotal in driving the culture forward. Earlier this year, Bandmanrill and Sha EK commanded the Defiant Presents x Warner Records stage at Hot 97’s Summer Jam which saw their synergy made manifest. Bandmanrill’s major label debut, last fall’s Club Godfather, and this year’s EP President Obandman came complete with numerous production contributions by MCVERTT and brought Jersey club rap to a mass audience. Sha EK has kept the streets fed this year with a steady stream of singles and this March’s Most Dangerous EP. Sha's 2022 project Return of The Jiggy peaked at #1 on Billboard's Heatseekers Chart. Together this collective - in partnership with the creative leadership of Steven Carless - are pushing the limits of modern hip-hop and delivering meaningful inspiration to young artists and fans across the globe.
Defiant Presents: Jiggy In Jersey (ft. MCVERTT) tracklist:
1. Face Down - MCVERTT, A$AP Ferg, Sexyy Red
2. Who You Touch Pt. 2 (ft. Trippie Redd) - Sha Ek, Bandmanrill
3. Movin Tac - Sha EK, Bandmanrill, Defiant Presents
4. Made It Lit (ft. MCVERTT) - Sha EK, Bandmanrill, Defiant Presents
5. Jiggy in Jersey, Pt. 3 (feat. MCVERTT) - Sha EK, Bandmanrill, Defiant Presents
6. Armed & Dangerous (Jersey Club Version) - Sha EK, Defiant Presents
7. Mr D.C.T. Pt.2 - Bandmanrill, Maiya the Don, Defiant Presents
8. O.M.D. - Sha EK, Bandmanrill, Defiant Presents
9. Savage (ft. MCVERTT) - Sha EK, Bandmanrill, Defiant Presents
10. Not Me - Sha EK, Bandmanrill, Defiant Presents
11. Crash Out - Sha EK, Bandmanrill, Defiant Presents
12. Associate (feat. MCVERTT) - Sha EK, Bandmanrill, Defiant Presents
13. Pistons (feat. MCVERTT) - Bandmanrill, Sha EK, Defiant Presents
14. Fanned Out - Sha EK, Defiant Presents
15. Drag Em - Sha EK, Bandmanrill, Defiant Presents
16. Celine - Sha EK, Bandmanrill, Defiant Presents
17. Ballout - Sha EK, Bandmanrill, Defiant Presents
18. Flashy - Sha EK, Defiant Presents
19. PSA - Bandmanrill, Defiant Presents
20. Look at Me Now - Sha EK, Defiant Presents
21. Freestyle - Bandmanrill, Defiant Presents
22. Horror Story - Bandmanrill, Defiant Presents
23. Warsaw (feat. MCVERTT) - Bandmanrill, Defiant Presents
24. Respectfully (feat. MCVERTT) - Sha EK, Defiant Presents
25. Never Want to Be Them, Pt. 2 - Sha EK, Lil Zay Osama, Defiant Presents
26. Who You Touch - Sha EK, Bandmanrill
27. Jiggy in Jersey - Sha EK, Bandmanrill
28. Jiggiest in Jersey - Sha EK, Bandmanrill, DJ Sliink, Defiant PresentsSteve “Steve-O” Carless, the visionary executive, manager, and A&R mind, had his great epiphany for his new imprint, Defiant Presents, at Paris Fashion Week. “I went with Polo G five nights a week,” he recalls, mentioning the Chicago-bred superstar he then co-managed. In the United States, Carless continues, DJs make sure these A-listers hear their own records. Not during this trip. “Instead, in every club, every night they’re playing drill,” he says. It rewired Carless’ approach. In short order, Carless would assemble Bandmanrill—the Newark native who has become a phenomenon for rapping over the sorts of Jersey club music the Elizabeth-born Carless grew up partying to—and his go-to producer, Mcvertt, alongside Sha EK and Kenzo B, drill stars from across the Hudson River. Together this lineup constitutes not only some of the most unmissable young talent in rap today but a distinct vision of the future. Carless got his start at Star Trak Entertainment and later worked for Corporate Thugz, each time seeing how auteur visions at the top trickled down through scenes. Through senior roles at Def Jam, Atlantic, Republic, Uptown Records, and now Warner, Carless has worked with iconic talents Pusha-T, Big Sean, and 2 Chainz, among innumerable others. Now Defiant, he vows, will be “filled with individuals who are always challenging the status quo, always going to be in an innovation phase of their career.” For now, it seems all things are moving in Defiant’s direction.
Sha EK is at the forefront of a new wave of urgent, militant, and captivating street rap: Bronx drill. The 19-year-old’s booming, serrated rasp overflows with the aggression and emotion required to tear through the most thunderous and frenetic drill beats. On energetic, war-ready singles like the smash “D&D,” the South Bronx native brings you to the trenches, moving at breakneck speed through places where shots could ring out at any moment. Born Chalim Perry to Honduran parents, Sha EK spent much of his upbringing observing the harsh realities of the Melrose section of the South Bronx. At 15, he survived a gunshot wound while walking in his neighborhood, which prompted him to record the vivid and visceral drill we hear today. Local support mounted with each single he released, but Sha Ek broke beyond his neighborhood with 2020’s “D&D.” With over 5.2M views on YouTube alone, “D&D” has become a Bronx drill anthem that proves the subgenre has the potential to reach well beyond the five boroughs. Now that he’s signed to Warner Records, Sha EK’s working tirelessly on his debut project. He believes what comes next will advance the sound of Bronx drill while showcasing his own stylistic and melodic capabilities. His intensity remains, but these days he’s also recording soulful tracks that capture his pain and will surely echo out into the listening world. No matter how far his music reaches, every win is a victory for his city, his neighborhood, and his family.
Despite his short time in the spotlight, Bandmanrill revolutionized hip-hop by rhyming dexterously over the club music from his native New Jersey. Yet even if the 20-year-old doesn’t sport the years of experience some of his friends and collaborators can claim, dance is something of a birthright to those who grew up immersed in the scene. That universality is evidenced by the way Bandman was able to almost immediately connect with a huge audience before being backed by any label. He uploaded his breakthrough hit, “Heartbroken,” in the spring of 2021, the Jersey native was discovered by hometown entrepreneurs from his beloved Newark, NJ by Dawan “DB” Brown and Saad Amin who welcomed him to their combined label imprints 100% Pure and 1865 Black Flag Entertainment. The tandem forged a partnership with the legendary record executive “Steve-O” Carless and his Defiant Records imprint, Bandman is poised to break his disruptive style even wider. In the two years since “Heartbroken”—which introduced Bandman to a national audience and cemented a relationship with Mcvertt, his go-to producer—the artist has become something of a phenomenon. His debut album, November 2022’s Club Godfather, showcased his versatility, proving that being nimble and forceful is not a contradiction—it’s simply the mark of an expert MC. As he turns his attention to the future, it’s difficult to imagine a version of rap in the 2020s without Bandman close to its center.
It’s said that necessity is the mother of invention. That’s never truer than for MCVERTT, the producer who has recently made Jersey club music the hottest new thing in hip-hop through his work with his close collaborator, Bandmanrill, and a host of other MCs. But at first, the beats were merely a means to an end. “I was really a dancer,” the Jersey City-born, Newark-raised producer says. He grew up watching videos of Michael Jackson and Chris Brown, and by the time he entered his teen years, he was deeply involved in the local dance scene, which was driven by Jersey club’s breakneck pace and highly technical hairpin turns of tone and cadence. He and his friends would attend battles and upload their latest dances to YouTube; for a time, the skills VERTT had picked up in a music production class in high school were simply the necessary scaffolding to get their feet moving. Working in the tradition of club music pioneers like DJ Jayhood, DJ PoppaDubb, DJ Big O, and Lil C4, VERTT’s beats are nevertheless radically forward-thinking: full of unbridled energy, tension and release, suspense, and catharsis. In addition to his work with Bandman, VERTT has fashioned songs for a who’s-who of young rappers throughout the Tri-State, including many of New York drill’s brightest young talents like Sugarhill DDot and viral stars IShowSpeed and Prince Raheem. He also laced Lil Uzi Vert—the inspiration for his name—with “Just Wanna Rock,” which sent shockwaves through the music industry when it dropped, reaching the top ten on Billboard’s Hot 100 and confirming club music’s leap into the mainstream.
A$AP Ferg digs into his artistry, fashion and stacking racks
Need more A$AP Ferg in your life? The A$AP Mob star steps into the UnitedMasters’ Select Conversations podcast to dish into some non-stop juicy topics.
Need more A$AP Ferg in your life? The A$AP Mob star steps into the UnitedMasters’ Select Conversations podcast to dish into some non-stop juicy topics.
Linked up with Rachie Jackson, Ferg doesn’t hold back on talking about his love for fashion and Harlem background.
A$AP Ferg had the time of his life at the Winter X Games
The Winter X Games are no joke and A$AP Mob’s A$AP Ferg had the chance to experience it first-hand. The hip-hop star shares some footage of himself turning up and hanging out alongside some of the athletes and trying out his snowboarding skills.
The Winter X Games are no joke and A$AP Mob’s A$AP Ferg had the chance to experience it first-hand. The hip-hop star shares some footage of himself turning up and hanging out alongside some of the athletes and trying out his snowboarding skills.
The footage is way too dope. There’s plenty of viewing and scrolling needed for these moments.