Ice Spice & Central Cee: The rap heavyweights completely body it up in their 'Did It First' music video

The vibes are more than just real for rap diva Ice Spice and Central Cee. Following ample buzz about them turning up together overseas, they put the hype into reality courtesy of their ‘Did It First’ music video.

It’s all types of jaw-dropping and anthem-slapping. Embrace the visual gem.

GRAMMY®-nominated rapper and pop culture sensation Ice Spice teams up with chart-topping UK rapper Central Cee on the explosive new single “Did It First.” Demonstrating what Pitchfork hailed as a “diabolical knack for hooks,” she declares, “If he cheating, I’m doing him worse / No uno, I hit the reverse/ I ain’t trippin’, the grip in my purse / I don’t care, cuz he did it first.” On his verse, Central Cee does his best to conceal his infidelities but admits, “If I went court for all the times I got caught / I’d have about 16 felons.” Listen to “Did It First” (feat. Central Cee) HERE. View the official video HERE.

Ice and Central Cee began teasing the single earlier this week, stirring up speculation and amassing over 42 million views on TikTok plus 10,500+ creates with the official sound. “Did It First” is from Ice Spice’s debut album, Y2K! — due out July 26 via 10K Projects/Capitol Records. Pre-order it HERE. The project also includes recent hits “Think U The Shit (Fart),”“Gimmie A Light” and “Phat Butt,” which People praised as "braggadocious.” She recently performed “Think U The Shit (Fart)” at the BET Awards ‘24. View HERE.

After the first leg of her European festival performances – including Wireless Festival in London tomorrow, July 12 – Ice Spice will bring the Y2K! WORLD TOUR to North America, beginning with a July 30 show at The Anthem in Washington, DC. The headline run will also include two shows at The Rooftop at Pier 17 in New York City (August 6 & 7) and an evening at the Hollywood Palladium in Los Angeles (August 19). See below for itinerary. Tickets are available HERE.

Ice Spice's acclaimed 2023 debut EP Like..? landed her on numerous best-of-the-year lists including Pitchfork, Rolling Stone and The New York Times. Hits like “Munch (Feelin U)” and the Platinum-selling “In Ha Mood” and “Princess Diana” have taken Ice Spice straight to the top of the rap game and brought her a slew of awards, including two People’s Choice Awards, an MTV VMA, a BET Hip-Hop Award and the Hitmaker Award at the 2024 Billboard Women In Music event.

ICE SPICE: Y2K! WORLD TOUR 2024 DATES:

Fri Jul 12 – London, UK – Wireless Festival^

Sat Jul 13 – Frauenfeld, Switzerland – Openair Frauenfeld^*

Thu Jul 18 – Dour, Belgium – Dour Festival^*

Tue Jul 30 – Washington, DC – The Anthem

Thu Aug 01 – Montclair, NJ – The Wellmont Theater

Fri Aug 02 – Philadelphia, PA – The Met Philadelphia presented by Highmark

Sun Aug 04 – Boston, MA – MGM Music Hall at Fenway

Tue Aug 06 – New York, NY – The Rooftop at Pier 17

Wed Aug 07 – New York, NY – The Rooftop at Pier 17

Fri Aug 09 – Detroit, MI – The Fillmore Detroit

Sun Aug 11 – Toronto, ON – HISTORY

Tue Aug 13 – Chicago, IL – Byline Bank Aragon Ballroom

Wed Aug 14 – Minneapolis, MN – The Armory

Sat Aug 17 – Denver, CO – Fillmore Auditorium

Mon Aug 19 – Los Angeles, CA – Hollywood Palladium

Wed Aug 21 – Oakland, CA – Fox Theater *

Fri Aug 23 – Tempe, AZ – Marquee Theatre

Sun Aug 25 – Dallas, TX –The Factory Deep Ellum *

Mon Aug 26 – Houston, TX – 713 Music Hall

Wed Aug 28 – Atlanta, GA – Coca-Cola Roxy

Sat Aug 31 – Miami Beach, FL – The Fillmore Miami Beach at Jackie Gleason Theater

*Non Live Nation Date

Central Cee: The vibes are more than international in the 'I Will' music video

Want to have some serious international appeal? Look no further than putting your admiration into hip-hop crooner Central Cee and what he’s serving up these days courtesy of the newly released ‘I Will’ anthem.

Way bigger than just a fire single, Double C comes through with the new song’s official music video. Tap in.

Central Cee has released his first single of the year, the quasi-ballad, “I Will.” Following his attendance as the only UK Rapper at this year’s Super Bowl, the track sees the 25-year-old West London-hailing musician showcasing the breadth of his talent, as he sings and raps in synchronicity, creating an undeniably addictive chorus that is sure to linger long after listening. The romantic-leaning lyricism sees Cench reflecting on a love interest in the club: “You didn’t put on YSL just to go bed all by yourself.” 

The accompanying video was filmed in Brighton and tells the story of a beautiful, lonely girl, looking for love, with Cench narrating her life. Interspersed with performance moments from Cench himself, the video is a powerful and cinematic offering that perfectly compliments the introspective and reflective mood of the single. “If nobody will, I will.” The new offering follows on from last year’s raw, unfiltered rap release, “Entrapreneur”, which took an authentic look back into Cench’s journey to the top, and his hectic schedule of the past two years. 

Both solo moments land in the wake of the enormous success of Central Cee’s collaborative project Split Decision with Dave, and stand-out single “Sprinter,” the latter of which was crowned as the most played song of 2023 on Spotify in the UK. The single also became the longest-running number-one rap song in the UK, holding the position for 10 weeks. Cench also rounded off an incredible year with two huge features; “Too Much” with The Kid LAROI and Jung Kook, and “Nice To Meet You” with longtime friend PinkPantheress. 

Just last week, Central Cee won two further MOBO Awards, for Best Male and Song Of The Year for “Sprinter," giving him a total of six MOBO Awards. He is also nominated for four Brit Awards at this year’s 2024 ceremony in March: ‘Artist of the Year’, ‘Song of the Year’ for both “Sprinter” and “Let Go”, and ‘Best HipHop/Rap/Grime Act’. 

Last year, Central Cee became the first UK Rapper to hit 2 billion streams on Spotify alone. With an inimitable trajectory, Central Cee has over 6 billion worldwide global streams and is truly unstoppable. 

Central Cee: The 'Entrepreneur' music video is all about the never-ending grind

The sick fact? I love the non-stop grind. I’ll sleep when I’m dead and if you’re into what hip-hop artist Central Cee is serving up these days? Well, let’s just say you’re on the grind too. The ‘Entrapreneur’ music video completely reminds everyone there’s really eight days in the work week.

It’s all types of high energy and big raps in this cinematic presentation. Tap in.