Chief Keef: The Chicago rap star heads to church to unload in the 'Runner' music video
It’s definitely feeling like Sosa season right about now. Turns out the rap heavyweight Chief Keef is embracing music-making all over again and coming through with hard-hitting visuals like the ‘Runner’ music video.
It’s definitely feeling like Sosa season right about now. Turns out the rap heavyweight Chief Keef is embracing music-making all over again and coming through with hard-hitting visuals like the ‘Runner’ music video.
Sosa letting loose from a church setting? Say less. Embrace the flex.
"Runner," a soul-sampling album highlight. "Runner" expertly samples the dramatic vocals, sweeping strings, and cinematic horns from Nancy Wilson's 1974 single "Streetrunner," a song with lyrics that seem to comment on Sosa's early years in Chicago: "Growing up, you ran the streets/Learned young the cold street code/It was hard times, nickels and dimes/Then you hit that motherload."
Sosa's version adds kinetic, footwork-influenced drums and percolating pianos, as the artist dialogues with the sampled vocals in witty and aggressive couplets and channels his state-of-mind from his days on the streets. In the video, the Almighty So takes us to church, as he rhymes from the confession booth (the priest is his longtime manager Peeda Pan!) and then takes a ride in his Rolls Royce.
Chief Keef: The 'Almighty So 2' trailer promises a huge project arrives Friday
Ready for more Chief Keef in 2024? From putting out fire collaborations to showing out in visuals, it’s all eyes on the hip-hop heavyweight with the ‘Almighty So 2’ trailer arriving. It’s signature Sosa and cinematic glowing.
Ready for more Chief Keef in 2024? From putting out fire collaborations to showing out in visuals, it’s all eyes on the hip-hop heavyweight with the ‘Almighty So 2’ trailer arriving. It’s signature Sosa and cinematic glowing.
Start the countdown and prepare for a full-fledge new album arriving Friday. Tap in.
Chief Keef & Lil Yachty: Cole Bennett's 'Say Ya Grace' music video is signature Lyrical Lemonade
Just to be clear? The newly released All Is Yellow project is pure flames so getting the visual treatment from filmmaker Cole Bennett in the form of Chief Keef and Lil Yachty’s ‘Say Ya Grace’ music video? Must-see.
Just to be clear? The newly released All Is Yellow project is pure flames so getting the visual treatment from filmmaker Cole Bennett in the form of Chief Keef and Lil Yachty’s ‘Say Ya Grace’ music video? Must-see.
Big glowing up and I can’t get enough. Kick back and embrace the fun.
Trippie Redd and Chief Keef have new music on deck
Need some Trippie Redd and Chief Keef in your life these days? Looks like the duo are putting in ample studio work and even have visuals slated to ignite across the globe.
Need some Trippie Redd and Chief Keef in your life these days? Looks like the duo are putting in ample studio work and even have visuals slated to ignite across the globe.
The duo’s unexpected and much-appreciated new collaboration sounds like signature audio fire.
Lil Gnar brings mayhem with Chief Keef's help in Almighty Gnar music video
Rap rookie Lil Gnar wants all the digital smoke and proves it with his new ‘Almighty Gnar’ music video. The visual is all types of energy and turn up vibes with a few looks inside Sosa’s mansion.
Rap rookie Lil Gnar wants all the digital smoke and proves it with his new ‘Almighty Gnar’ music video. The visual is all types of energy and turn up vibes with a few looks inside Sosa’s mansion.
Replay value is completely here and between the stacks and GTA-type weapons, it’s all types of mayhem. Peep the details and keep scrolling to see Gnar deliver cinematic fun.
In the months since he was announced as first signee to Chief Keef’s new label 43B, Atlanta multi-hyphenate Lil Gnar has proven himself a big stepper worthy of the shoes he fills. After making his label debut alongside Sosa with the recent single, “Almighty Gnar,” the enigmatic pair returns with the new video for their bombastic track.
Ignited by a “bang bang” courtesy of Sosa himself, the track finds each of the artists in an explosive world of their own, with Keef’s irreplicable flow pouring over the blare of battle-ready horns before Gnar blitzes onto the track with a flurry of furious synth like a back-to-back boss battle there’s no hope of emerging from. In the video for “Almighty Gnar,” the duo lets their diamonds do the dancing and the Rolls do the talking. Directed by Sam McGrath, the clip features kinetic. comic book-style interjections that befit the song's superhero team-up.
The release of "Almighty Gnar" quickly follows Keef's "Chief So" single, and arrives in the wake of DIE BOUT IT, Gnar's latest album, which arrived in May. Home to the hit singles "Missiles" ft. Trippie Redd, "Diamond Choker" ft. Lil Uzi Vert, and "New Bugatti" ft. Ski Mask The Slump God, Chief Keef & DJ Scheme, DIE BOUT IT confirmed Gnar's status as one of the hottest independent rappers in the game today.
In June, Chief Keef founded his new label 43B, launched in partnership with BMG, and announced Lil Gnar as the label's first signee. Short for "Forget Everybody," 43B offers multi-tiered label and distribution for artists and producers, emphasizing artistic expression and independence and autonomy. Lil Gnar is the kind of self-sufficient, business-minded artist who represents the label's ideals. Along with his career as a rapper, Gnar is an accomplished businessman and the founder of his own streetwear brand Gnarcotic. Gnarcotic has been modeled by A-List stars including Future–whose FreeBandz label released a collab with Gnarcotic–Juice WRLD, Young Thug, and many more, and sold his first skateboarding sneaker collection earlier this year to the tune of $500k first weekend sales. He released DIE ABOUT IT under his own Gnarcotic Records label, before joining up with Chief Keef to start the next chapter of his career.
"What makes him stand out? His style, sh*t," says Chief Keef about his 43B signee. "He ain't tryna be like nobody else."