E-40 & Stresmatic: The West Coast legend is still flexing in 'The Game' music video

West Coast rap heavyweight E-40 slowing down? Never. So it’s no surprise to see the Bay Area legend coming through with a hard-hitting ‘The Game’ music video.

It’s signature lines along with collaboration support from Stresmatic. Tap in.

E-40: The West Coast legend taps Larry June and Clyde Carson for their 'GPS' music video

Could you use some serious West Coast vibes in your life right about now? Lean on hip-hop heavyweight E-40 coming through with the ‘GPS’ music video alongside rap artists Larry June and Clyde Carson.

It’s a nighttime flex for E-Dub and company. Tap in.

E-40: The hip-hop legend comes through glowing in his 'Off Dat Mob' music video

There’s no slowing down E-40 these days. The hip-hop icon continues to flourish and push The Culture forward with mind-blowing lyrics and game-changing visuals, of course. So it’s no surprise his ‘Off Dat Mob’ anthem really hits different.

From the eye-catching moments to the turn up flexing, it’s all 40. Tap in.

Snoop Dogg channels his inner GTA heist mode with 'Free Game'

Need some West Coast vibes in your life right about now? Look no further than what Snoop Dogg is delivering with his ‘Free Game’ music video.

The song hits different but it’s really all about the co-stars including Too Short, Ice Cube and the legendary E-40. Yay-yay!

E-40's back-back with help from Sada Baby on 'It's Hard Not To'

West Coast rap icon E-40 and Sada Baby are churning out hits like there’s no tomorrow. The hip-hop pair link up for their new ‘It’s Hard Not To’ single and don’t waste any time making sure the accompany music video hits just as hard.

Check out the official details behind the release and lock in to over two minutes of the Bay Area legend and Detroit’s own flexing.

Today, multiplatinum musician E-40 announced the release of his new single “It’s Hard Not To (feat Sada Baby),” which will appear on his forthcoming new album, Rule of Thumb. The new release is currently available to stream on all platforms via Heavy On The Grind Entertainment/Virgin Music as well as a corresponding music video.

The Jae Synth-directed visual finds the Bay Area native posted up with Sada Baby and highlights 40 as he showcases his signature dance moves, flashes a bottle of his Tycoon Cognac and dons his $500,000 new “T” pendant.

40 purchased the chain from renowned jeweler Johnny Deng as a nod to his “Tycoon Cognac” and to celebrate the success of his booming wine and spirits empire. E-40 leveraged his connections in the hip-hop world to launch “Earl Stevens Selections,” a variety of still and sparkling wine offerings that were produced in Napa, California. Since then, he’s released over 10 different wines, a tequila (E. Cuarenta Tequila), a cognac (Tycoon Cognac), a bourbon (Kuiper Belt Bourbon), beer (E. Cuarenta Cerveza) and ready-to-drink cocktails (Sluricane).

Rule of Thumb will be the first album that 40 has released since he dropped Terms and Conditions as a joint project with Too $hort in December 2020 and ahead of his acclaimed VERZUZ battle. 40’s last project included guest appearances by G-Eazy, Blxst, Drakeo the Ruler, Brent Faiyaz, Too $hort, Freddie Gibbs, Larry June and more.

If you need this banger on the go, make sure to check out the homepage playlist and hit ‘Play’ on the Attack The Culture Non-Stop Grind playlist via Spotify. We also have our 8 favorite scenes from the video a little further down.