Humble Soles: The new 'Cypher' music video is star power with DJ Clue, Tay Keith, HDBeenDope and more turning up

Need some serious fire power in the cinematic world? Look no further than what Humble Soles is coming through with courtesy of DJ Clue, Tay Keith, HDBeenDope, RJAE, Reuben Vincent, Huey V and Tyre Hakim coming through with the audio - and visual - fire.

It’s all types of must-see and non-stop visual fire power from start to finish. Peep the details and start geeking out over this cinematic glow up.

Today, Roc Nation’s leading rising artists RJAE, Reuben Vincent, Huey V, HDBeenDope, and Tyre Hakim have dropped the newest music video release, “Cypher” produced by platinum GRAMMY-nominated artist, Tay Keith.  

Debuting as the newest release from the label’s Humble Soles mixtape, the gritty black and white visual introduces each artist through slow panned close ups.  Set against a simple low-lit warehouse, the fast-moving rotating shots of the crew is fused into the sonic booms of each labelmates’ verse as they step forward to spit their bars, making the group’s sharp lyricism the centerpiece of the video, filling the release with dizzying energy. 

The “Cypher” track comes from the Humble Soles mixtape launched earlier this year. The first-of-its-kind project was curated to commemorate the 50th Anniversary of Hip Hop this year tapping legacy artists such as DJ Clue who made an iconic resurgence for the tape. 

The tape is a pillar of Roc Nation’s overarching Mixtape partnership with global sports company, PUMA. The collaboration unites both companies to honor hip hop and streetwear culture through a dynamic, 360 ecosystem of digital content, sneaker and apparel drops, and a nationwide rotation of immersive pop-up events and cypher competitions. The campaign features the support of leading industry tastemakers such as celebrity shoe designer Alexander John, Roc Nation’s Head of Lifestyle and Paper Planes co-founder, Emory Jones, Jim Jones, Wayne “Wayno” Clark, Lenny “Lenny S.” Santiago and more. 

RJAE, Reuben Vincent, Huey V, HDBeenDope, Tyre Hakim will be joined by other mixtape collaborators for a cross-country tour timed to the homecoming season this fall. 

HDBeenDope: It's highway vibes with Fergie Baby in 'Can't Get Rid Of Me' music video

Sometimes you just need a turn up, turn up anthem, right? Turns out hip-hop artist HDBeenDope comes through in the clutch courtesy of his new HDBeenDope single and music video.

The song goes hard but it’s all in the cinematic slaps. Peep the details and check out HD alongside Harlem’s Fergie Baby turning up.

Directed by Erikson Corniel, the electrifying video has a playful edge yet provoking tone showcasing two sides of New York City meeting in the middle. With HDBeenDope and Fergie Baby’s high-energy chemistry revolutionizing the sound and look of New York rap where drill is dominating, the two are captured through dynamic shots of each rapper playing off each other's energy lyrically and visually. Shot from a bird’s eye view, HDBeenDope and Fergie tease viewers “Can’t Get Rid of Me! Ah haaa!”  through the camera lens across various locations in New York, using the city as their backdrop and playground.

HD and Fergie Baby are seen running across a bridge overlooking the city’s main overpasses as they exchange bars before switching to dark, blue-light close-up shots of HD in the studio. All throughout, the visual embeds easter eggs paying homage to films like Belly and Baby Boy. The video closes out with final scenes capturing the duo performing in front of the squad who helped produce the track with a quick cameo from the executive producer of the project, Dizzy Banko on the corner of a hometown block. Between the lyricism, movie reference, and the boroughs brought together, the video further cements Hip Hop culture on its 50th year.

The new track and video precludes the Brooklyn rapper’s extended project release of What Can They Say slated to drop later this month on June 16th.

HDBeenDope: If you're not working out to 'Locked In' then you better tap in

There’s no denying how hard HDBeenDope goes when it comes to the music-making. The rap artist doesn't lack - ever - when it comes to they lyrics and ‘Locked In’ continues to prove it.

Replay worthy? You already know. Peep the details and get into the zone with the new ‘Locked In’ lyric video.

Today, Roc Nation’s Brooklyn rapper HDBeenDope dropped his latest single “Locked In” co-produced by multi-platinum music producer Dizzy Banko.. His latest single delivers the rapper's signature rapid-fire bars and high energy beat that fans have expressed their hunger for.  

“The song is about getting focused and connected, it comes from a time where I had to know the end result before anybody else did,” said HDBeenDope. “Locked in is just the energy.” 

Teased last month, “Locked In” continues to amass millions of views on TikTok which features HD, his crew and producer Dizzy Banko wrapping up a studio session with the final mix. The Roc Nation artist kept fans swarming with a digital campaign that challenged followers to unlock a ROC-approved release date last week, building sweeping demand for the track after its teaser introduction earlier this year.  

To commemorate his latest single, the artist is celebrating his New York roots by giving back to his hometown community in Brooklyn at the Ifetayo Cultural Arts Academy where he will be hosting a pop-up performance and giving away school supplies and merchandise to students. 

HDBeenDope hits the studio to 'Wake Em Up' in his new lyric video

There’s a lot of leveling up when it comes to HDBeenDope. The hip-hop star is coming off teaming up with Roc Nation and keeping the momentum on his grind courtesy of his new ‘Wake Em Up’ anthem.

The single hits h are but it’s even more fun to see him turning up in the recording studio.

Jonny Fastlane experiences HDBeenDope in his Brooklyn hometown

Peace y’all. It’s your boy Jonny Fastlane. So, I got a chance to see HDBeenDope. Let’s talk hip-hop!

For y’all that don’t know, HD Been Dope is an artist from Brooklyn and his name is HDBeenDope the whole thing. This Saturday I got to see him in Brooklyn and the show was fire. So I pulled up to the BARS venue and there was a bunch of people outside and everything and I got to go right in, I was on the guest list.

But when I went in there HD was performing and his crowd control was crazy. So he did a couple songs off his 2021 Farewell pack and he did a couple of freestyles and he’s got a lot of them. But the thing that really caught me was his energy on stage.

He really had the crowd in awe and feeling him. He definitely commanded them and he was definitely getting wild crowd participation.

Check out my full rundown of HDBeenDope’s Brooklyn takeover below.