Icewear Vezzo: It's the fast life on display in the 'Drive Slow' music video

It’s a Michigan state of mind for rap star Icewear Vezzo coming courtesy of the new ‘Drive Slow’ music video. The song just dropped and what better way to turn up than seeing a fire visual?

It’s all eyes on Icewear and his glowing up going down right here. Tap in.

Icewear Vezzo & Baby Money: The nostalgic 50 Cent and Game vibes go hard in the 'Underdogs' music video

It’s one thing to have a hard anthem like ‘Underdogs (Hate It Or Love It)’ but when you can go the extra mile and deliver a fire music video, too? Super tough. It’s all eyes on Icewear Vezzo and Baby Money with summer ‘this’ close to going down.

It’s big flexing and honest raps going down in their newest music video. Tap in.

Icewear Vezzo: It's a big 'Finesse' in the freestyle video

It’s all about having confidence and when it comes to hip-hop artist Icewear Vezzo throwing down? It’s always must-see especially when it’s a visual like the new ‘Finesse’ freestyle.

From pouring up in the whip to throwing down outside an abandoned home, it’s all types of glowing for Icewear Vezzo. Turn up.

Icewear Vezzo: The '100 YRS' music video is a cinematic street visual

There’s no way you can overlook what hip-hop artist Icewear Vezzo is serving up for The Culture these days. His consistency is impressive and the knack for putting out hard-hitting visuals, too? Priceless. So it’s no surprise the ‘100 YRS’ music video goes hard.

The single is audio flames and from the daytime to late night flex, the visual has timestamps.

Icewear Vezzo: It's a Detroit cinematic flex in the 'Class of 2024' music video

Want to put all the attention on rap artist Icewear Vezzo? Say less. The hip-hop artist comes through with the big flex courtesy of a new ‘Class of 2024’ music video.

From the signature sound to his on-camera glow-up, it’s all about what Icewear is serving up. Tap in.

Icewear Vezzo explores how the circumstances of his birth forced him to learn how to become an expert hustler on his new album Live From The 6. The album kicks off with the triumphant banger, "Class Of 2024," which recently received a new music video. Produced by Vezzo's frequent collaborator Beats By Taz, is an ice cold speaker-knocker that is a perfect fit for the rhymer's raspy flow. The 6 Mile native weaves between active 808s, smooth electric keys, and cascading synths to flex on how far he's come: "Ion give a f*ck what you lames think/I ain't gotta talk, let my chain speak," he intones. In the video, directed by Diego and Vezzo himself, the Iced Up Records CEO takes a trip to a local high school, as he poses for yearbook photos and causes chaos in a classroom. 

"Class of 2024" is one of many highlights from Live From The 6, Vezzo's highly-anticipated new album. Live From The 6 is a down-and-dirty collection of sinister street stories, alternating raw hustler's anthems that elucidate the mindset required to escape rough circumstances with thoughtful reflections on the toll life on the streets take on those who make it out. The album features appearances from DaBaby (on recent single "Perfect") and YTB Fatt (on street hit "Come Outside"), and rolls out the red carpet for Vezzo's fellow 6 Mile natives: Detroit star Babyface Ray, and Iced Up Records signee Chuckie CEO. The culmination of Vezzo's evolution from street-level hustler to a global ambassador for Detroit rap, Live From The 6 is available everywhere via Iced Up Records/Quality Control Music.

With limitless ambition and the work ethic to achieve his every desire, it's only a matter of time before Icewear Vezzo takes over the game.

Icewear Vezzo & DaBaby: It's picture 'Perfect' in the new music video

Hard bars and big cinematic presentations? Look no further than what hip-hop artists Icewear Vezzo and DaBaby are serving up these days courtesy of their ‘Perfect’ music video.

It’s honesty and big glowing up from the pair in the new clip. Kick back and get caught up in the glow.

Icewear Vezzo: The energy is non-stop in the 'I ain't Mad at Ya' music video

Is there any doubting Icewear Vezzo in 2023? The tunes stay going hard but getting the cameras rolling too? Always must-see.

It’s all about the iced-out flexing and turning up from start to finish. Get into the zone and tap in.

Icewear Vezzo: Of course the new 'Motion' music video is loaded with ice

Sometimes you just have to flex on them, right Icewear Vezzo? Living up to his rap alias, the hip-hop heavyweight comes through more than just correct with the new ‘Motion’ music video.

The song goes hard but getting this visual? Super tough.

Icewear Vezzo: It's 'Back on Road' for the pre-summer goals

What’s better than turning up? How about bringing out the gang-gang to catch those same feelings with you? Turns out Icewear Vezzo knows the value of crew love and shows it in his new ‘Back on Road’ music video.

The song slaps but of course the cinematic flex is where it’s at. Peep the details and keep scrolling to see Ice in his visual bag.

Telling street stories with gravitas and panache, Icewear Vezzo hustles as a way of life. Flashing his water and resolving to never let the well run dry, the Detroit rhymer shares "Back On Road," his new video single. A bite-sized banger with ominous synths and low-note piano, "Back On Road" finds Vezzo packing a lifetime's worth of wisdom into a single verse, as he compares himself to his heroes like Gucci Mane and Lil Wayne and touts his unparalleled work ethic: "F*ck around, be trappin' 'til I'm 50, b*tch I love the life/I hate p*ssy n****s, don't like rappers, I like mud and ice." In the video, Vezzo posts up in his native 6 Mile with some of his Iced Up Records associates, as he rocks Gallery Dept. and flaunts his fleet of foreign cars.

"Back On Road" is Icewear Vezzo's first solo single of 2023, arriving in the wake of a breakout year for the respected rapper. Last year, Vezzo and his own Iced Up Records entered into a partnership with Quality Control Music, where he was a natural fit with the label's illustrious roster. Vezzo's first release with QC was Paint The City, a Gangsta Grillz mixtape hosted by DJ Drama. Home to the hit single "It's All On U" ft. Kodak Black, as well as guest spots from Future, Jeezy, 2 Chainz, and more, Paint The City was a natural evolution and elevatin from his acclaimed Rich Off Pintsseries of mixtapes. Most recently, Vezzo hopped on the remix to "2 Million Up," the GOLD-certified single by Vezzo's Eastside associate Peezy.

Icewear Vezzo embodies the streets for his new 'Rob Who' music video

You know the vibes when Icewear Vezzo is on the scene. The hip-hop heavyweight comes through weeks after dropping his and DJ Drama’s Gangsta Grillz: Paint The City project with the must-see ‘Rob Who’ music video.

The anthem hits hard by itself but the music video? Solid. Tap in.

Chief Wuk, Doodie Lo and Icewear Vezzo are about 'Thug Life' in new video

Three for the win? That’s the championship formula for Chief Wuk, Icewear Vezzo and Doodie Lo. The trio come through on their new ‘Thug Life’ music video and make sure the visual slaps as hard as the song.

The OTF crew’s new visual holds your attention from start to finish. Peep the details and keep scrolling for the full music video.

Lil Durk recently gathered his trusted vultures for Loyal Bros 2, a compilation mixtape that showcased the talents of his Only The Family label roster. Today, OTF shares "Thug Life," a video for a mixtape highlight, uniting three of the Midwest's coldest rappers for an unapologetic banger. The new song thrives on the chemistry between Only The Family standout Chief Wuk, his fellow OTF rapper Doodie Lo, and Detroit slick talker Icewear Vezzo, its menacing, low-note piano bassline creating an atmosphere as gray and forbidding as the sky over the Great Lakes. Each emcee takes his turn demonstrating in vivid detail why opps should steer clear: "Thug life, middle fingers up/Screamin' f*ck the opps/Dumped a drac', let out one of the '50s/Spin another block," spits Chief Wuk.

In the video, directed by the three emcees post up in a run down warehouse as they plot their next moves, projecting a unified front that will take the rap game by storm.. The latest video from the Loyal Bros 2, "Thug Life" follows in the wake of "ISTG Pt. 2," a collaboration between Doodie Lo and Kodak Black, "Block Is Hot" ft. Deeski and Lil Durk, and Durk's fiery "Hanging With Wolves."

Highlighted by several brand new tracks by Lil Durk, including the recent single "Hanging With Wolves, Loyal Bros 2 touts the benefits of keeping a tight circle of devoted vultures who were around before the fame and fortune. Curated by the Chicago-bred superstar, the new tape showcases the raw lyricism and melodic instincts of the label's roster of talent, which now boasts luminaries like Doodie Lo, Booka600, Chief Wuk, C3, Deeski, BoonieMoe, OTF Jam, and more. On "We Did It," one of the tape's highlight tracks, BoonieMoe welcomes a verse from the late great King Von. With additional guest spots from Kodak Black, Trippie Redd, PGF Nuk, BIG 30, Lil Zay Osama, and many others, Loyal Bros 2 is available everywhere via Only The Family/EMPIRE.

Icewear Vezzo and Key Glock get together and do 'Whatever'

It’s mid-week and of course if you’re anything like the average Attack The Culture head, you’re looking for a digital Red Bull or kombucha, for the healthy heads, to get you through the next 48 hours. Look no further than what Icewear Vezzo is serving up with Key Glock in their ‘Whatever’ music video.

Who just puts out new music these days? It’s all about the visuals. Check out the details and keep scrolling to see the duo in action.

An ambitious and clever slick talker with an ice cold flow, Icewear Vezzo commands respect from hustlers across the nation. Teaming up with one of the few flexers who can match his status, Vezzo connects with Key Glock for "Whatever," his new music video. Over an intimidating instrumental from Cashout Beats, Vezzo and Key Glock speak on their casual extravagance, explaining how their unlimited budget makes shining ordinary: "Five M's, yeah, I'm up like I'm Carti/Five bucks for the Cartis/Icy, them buffies is sparky/Pour up, got a cup full of Wocky," intones Icewear Vezzo. In the video, Vezzo and Glock gather their posses, including Paper Route Empire's own Big Moochie Grape, as representatives from two of the hottest rap scenes in the country make themselves at home in Vezzo's native 6 Mile. "Whatever" is a highlight track from Rich Off Pints 3, the concluding chapter of Vezzo's successful mixtape series, released last week.

Continuing the path set by 2021's Rich Off Pints and Rich Off Pints 2, which generated a combined 150 million streams across platforms, Rich Off Pints 3 is the product of a man who has been through hell in the pursuit of better days. Filled with sinister, piano-led production from the likes of Midwest maestros like FOREVERROLLIN, Rocaine, Cashout Beatz, and frequent collaborator Maxx Beats, the new mixtape acts as a hustler's handbook, bursting at the seams with handy street lessons for aspiring executives, sneering missives that take aim at fakes, and heartfelt reflections on the hard work it takes to achieve a better life. The tape recently earned praise from Pitchfork, who stated, "His latest project basks in the idea that an album this regionally specific can still have nationwide appeal."

He's already a Detroit legend, but Rich Off Pints 3 continues to further Vezzo's influence beyond The Mitten. The project hosts 2021 hits "Up The Sco" ft. Lil Durk (22 million views) and "Know The Difference" ft. Lil Baby, plus new hits that include fiery collaborations with Key Glock ("Whatever"), E-40 ("Had To"), and G Herbo ("Play For Keeps"). Featuring an additional appearance from fellow Detroit heavy hitter Baby Money, Rich Off Pints 3 is available everywhere via Iced Up Records.

Rich Off Pints 3 concludes a chapter in Vezzo's career, but marks the start of an exciting new period of success for the budding superstar. Consistently racking up more than 4 million streams on his catalog per week, Vezzo's ambitions reach far beyond music, and even beyond the physical realm. The Iced Up Records CEO is a serial entrepreneur, starting his own businesses in fields as diverse as real estate, cannabis, snacks (Vezzo's We Eatin! brand recently dropped Vezzo Hotz, new snacks in stores now), and jewelry maintenance. Vezzo is on track to be a pioneer in the burgeoning metaverse, with his own VezzoVerse launching soon and a forthcoming line of NFTs.

With limitless ambition and the work ethic to achieve his every desire, it's only a matter of time before Icewear Vezzo takes over the game.