Kenny Muney & Key Glock: There's no wrong turns on the 'Paper Route' in the duo's new music video

Lately? I won’t lie - I’ve been on demon time but with the holidays fully activated and both Attack The Culture alongside Adult The Culture glowing up into the new year, I’m geeking out - so what better motivation than Kenny Muney and Key Glock’s ‘Paper Route’ music video?

It’s all about going well beyond your bed time and staying financially-motivated for Kenny and Key in their latest cinematic flex. Completely tap into their new visual.

Kenny Muney producing Memphis bangers like clockwork, delivering with consistency and quality all year long. Connecting with his Paper Route Empire brother Key Glock ahead of this Friday's release of The Blue Seasons Super Deluxe, Kenny perfects his "Paper Route" in a new music video. A down and dirty Memphis banger, "Paper Route" finds both rappers in their bag, each sinking into the beat's pocket with some of their toughest flexes to date: "Me and Kenny Muney been about this money since birth," emphasizes Glock. In the video, the two heavy-hitters stunting in their hometown, turning up the hydraulics on thier Benz and Maybach as they prove who really runs their city.

"Paper Route" is a highlight from The Blue Seasons, which receives a new expansion this Friday with the release of The Blue Seasons Super Deluxe. Sporting recent singles like "I Ain't Roddy" and "Jacuzzi On The Roof," the new Super Deluxe is a 24-track pack of gritty Memphis music, featuring 12 new tracks and bottomless bars. Among the new tracks is a collaboration with fellow PRE bruiser Big Moochie Grape, and a fiery freestyle produced by Tay Keith. The culmination for a huge year for the South Memphis mainstay, The Blue Seasons Super Deluxe arrives on Friday, December 6th, via Paper Route Empire.

The Blue Seasons Super Deluxe is the latest step in Kenny Muney's mission to take over the game and live up to the legacy of his late mentor Young Dolph. Last year, Kenny shared Blue Muney (Deluxe), home to fiery singles like the guitar-driven "Top," the soulful intro "Muney Prayer," and the Hitkidd-produced "In A Rush,” and guest appearances from Key Glock, Money Man, and more.

Kenny Muney shows that he has the talent and determination to succeed in the Empire-building business. Stay tuned for the ice cold The Blue Seasons Super Deluxe, out Friday.

Key Glock: The 'Big Big Money' music video is for all the giants around the world

Rap star Key Glock is always on his steady work grind and the ‘Big Big Money’ music video shows him doing much more than just glowing up. It’s all eyes on his huge stature in the visual.

Going Godzilla and King Kong mode, Glock delivers as expected in the new clip. Tap in.

Key Glock: The 'Q-Dogz' music video is all about holding down the dogs

If there’s one thing you can always count on when it comes to Key Glock? It’s a fire anthem quickly followed by a super fuego music video. The streak continues with the new ‘Q-Dogz’ visual.

It’s all about riding for the dogs and the video presentation proves it. Tap in.

Specializing in cutthroat flexes and no-frills rap bangers, Key Glock has carved out a lane of his own in the rap game. Affirming his crew’s status as the finest in South Memphis and beyond, the Paper Route Empire rapper shares the video for “Q-Dogz,” his recent single. Over production as haunting as his lyrics, which include a shout out to historically Black fraternity Omega Phi Psi, Glock puts those beneath him in their place, paying them no mind as he knows no one can compete on his level: “Cappin ’bout bodies they ain’t got none / These b*tches actin’ like they ain’t got no flops / Get back gang you know the outcome.” Rarely one to take his mind off his goals, he later admits: “Get money and my daughter only thing that make me cool off.”

In the video, Key Glock channels the “Q-Dogz” mentality, both literally and figuratively, posted up with his brothers and a pack of pitbulls. The crew stands unfazed, ready to pounce on anyone who tries to get in their way.

“Q-Dogz” is the third single that Glock released this month, following previous May singles “F*ck Around & Find Out” and “The Greatest,” a Bandplay-produced banger. The new singles and music videos arrive on the heels of "Let's Go (Remix)," which reunites Key Glock and Young Dolph over triumphant production. Peaking at #59 on the Billboard Hot 100, Dolph's remix added fuel to the fire of "Let's Go," which was already one of the biggest hits of Key Glock's career. The song racked up hundreds of millions of streams, reached the Top 5 on Urban Radio, and has earned play in sports stadiums across the globe. The song inspired a cinematic video, directed by Chris Villa, a 7-minute epic for which the young rapper learned fight choreography and did his own stunts (10 million views to date). The song is a mainstay on the Billboard Hot Rap Songs chart (#20 peak) and Hot R&B/Hip-Hop Songs chart (#20 peak), and spent nine weeks on the Billboard Hot 100. "Let's Go" is the standout track from Glockoma 2 (Deluxe), an expansion of his February 2023 album Glockoma 2, which spent 8 weeks on the Billboard 200, peaking at #13. Last month, Key Glock united with Brazilian producer Alok, one of the world's most popular EDM artists, for a high octane "Let's Go" (Alok Remix).

In April, Key Glock performed for the first time at Red Rocks Amphitheater in Colorado, headlining a bill that also featured Young Nudy and BigXThaPlug. The young rapper sold out the show, performing his hits in front of 10,000 adoring fans, and even inviting a lucky few onstage to rap along with songs by Key Glock and Young Dolph. The Red Rocks performance continued momentum that started in 2023 with Glock's fast-selling SiriusXM’s Hip-Hop Nation Presents: Key Glock – Glockoma Tour,” with support from XXL Freshman TiaCorine, Dallas riser BigXThaPlug, and his PRE associates including Kenny Muney and Jay Fizzle. 

Now with more than 15.4 million monthly listeners on Spotify, multiple Hot 100 hits to his name, and 59k tickets sold in 2023 alone, Key Glock is on the brink of taking his no-holds-barred Memphis sound to the mainstream. Stay tuned for much more music from Key Glock in May.

Key Glock: It's a winter flex in the 'F**ck Around & Find Out' music video

If you’re looking for slow jams, you might want to come back around next February 14. In the meantime, it’s non-stop grind vibes going down courtesy of hip-hop artist Key Glock and the ‘F**k Around & Find Out’ anthem and music video.

Way more than a single, Glock hits the green light on filming his flexing courtesy of the new music video. Tap in.

The follow up to last week’s “The Greatest,” Key Glock continues his May takeover, sending a warning to anyone who thinks about trying him in his new "F*ck Around & Find Out” video. I’m loving the flute-driven instrumental on this one.

On the uptempo banger, Glock slides through the flute loops with ease, effortlessly stacking punchlines, flexes, and warnings that he knows his competition could never match: "Yeah my shirt wrinkled, but I still brought that iron out/Beefin' with the kid, I guarantee you gettin' slimed out.” In the video, Glock retreats to the mountains of Colorado, vibing in his mansion with his custom Louis V slippers. He even gives some glimpses into the backstage action and exciting moments during his sold out Red Rocks show.

Stay tuned as Glock drops more new music during the 5th month of the year, reminding everyone and the rap game that it’s always #PRE5L. 

Key Glock: The rap heavyweights reminds you he's 'The Greatest' in the official visualizer

Whether you’re here for the dusty winds or seeing Key Glock turning up in the official ‘The Greatest’ visualizer in front of the yellow Tesla Truck, it’s a big flex on the new tune.

A much-needed music video is inevitable but in the meantime, it’s all about geeking out to this tune and teaser clip. Tap in.

Zo Trapalot & Key Glock: It's double up goals in the 'Tag Team' music video

Grind time much? You better believe hip-hop artists Zo Trapalot and Key Glock are in their bags and proving it courtesy of their ‘Tag Team’ music video.

The duo go international from Paris showing out throughout the city and giving ample looks at the Eiffel Tower. Embrace the passport vibes.

Key Glock: It's basketball and private plane flexing in the new 'Penny' music video

There’s no slowing down Key Glock when he’s in his rap game bag. Along with putting out fire tunes, he stays busy delivering cinematic flexes on a regular basis with his new ‘Penny’ music video officially must-see goals.

It’s the private plane glow up for me but there’s something to be said about the basketball and jaw-dropping vixen moments, too. Tap in.

An expert flexer with world-conquering aims, Paper Route Empire rapper Key Glock always makes the most of every opportunity. The South Memphis native takes to the skies and the court in his new video for "Penny," a highlight from Glockoma 2 (Deluxe). Rhyming over a vintage sample and state-of-the-art Tennessee trap percussion, courtesy of producers Mannie iL & Swaeze, Glock compares his knack for getting money to an NBA star's facility for getting buckets, declining short-term plays for long-term ambitions: "I'm just gettin' money, tell 'em get up out they feelings/Just turned a deal down, what the f*ck is ten milli?" In the video, Glizzock pays tribute to another Memphis legend–former Orlando Magic star Penny Hardaway. He took his private jet to the luxurious basketball suite in the Palms Casino Hotel in Las Vegas.

The video for "Penny" arrives shortly after Key Glock earned a pair of RIAA-certified GOLD plaques this summer: for Key Glock’s 2020 album, Yellow Tape, as well as his 2019 full-length collaboration with Young Dolph, Dum and Dummer. In Feburary, Key Glock shared his latest album, Glockoma 2, which recently expanded with Glockoma 2 (Deluxe). The album finds the Memphis playmaker at the top of his game, making it look easy to shoulder a 23-track load without any features, as usual. Glockoma 2 spent 8 weeks on the Billboard 200, peaking at #13, and is home to hits like "From Nothing," "Dirt," and most recently "Presidential Rolex." Earlier this year, Glock headlined the fast-selling SiriusXM’s Hip-Hop Nation Presents: Key Glock – Glockoma Tour,” with support from XXL Freshman TiaCorine, Dallas riser BigXThaPlug, and his PRE associates including Kenny Muney and Jay Fizzle. Glock documented his tour life in  “Glockoma Tour: The Vlog," a feature-length recap of the successful tour.

Now with over 10 million monthly listeners on Spotify and 59k tickets sold in 2023 alone, Key Glock is on the brink of taking his no-holds-barred Memphis sound to the mainstream.

Key Glock: There's 'No Hook' needed for this music video flex

You already know his signature sound when it comes to Key Glock. The hip-hop heavyweight delivers with his new ‘No Hook’ music video and it slaps from start to finish.

Of course you’re used to his voice but seeing him in action? Always a flex. Peep the details and keep scrolling to see KG in his cinematic glow up.

One of the hardest working artists in hip-hop or otherwise, Key Glock’s not keen on repeating himself. Putting that “time is money” mentality into practice, Key Glock shares the video for “No Hook,” the relentless standout from the recent Glockoma 2 (Deluxe). Anchored by a soul-sampling instrumental with hair-shaking bass, “No Hook” finds the Paper Route Empire artist in vintage form–running his money up and flexing the spoils every step of the way: “I’m livin' like a king, b*tch, I'm not your local joker/All about my bread, hell yеah, I keep that toaster/I be sippin' red and my lil' b*tch sip mimosa/I hop up out the bed, say a prayer and count my dough up.”

Largely filmed at the Memphis native’s burlesque-themed “50 Shades of Key Glock” BET Awards after-party, hosted by Coi Leray, Druski, BIA, and Sukihanna in Beverly Hills, the video for “No Hook” further illustrates his dedication to the hustle. Even when he’s spending downtime partying or relaxing, there’s always work to be done, and Key Glock is the man to do it. 

The sequel to Glock’s acclaimed 2018 tape Glockoma, Glockoma 2 and the recently released Glockoma 2 (Deluxe) find the Memphis playmaker at the top of his game, making it look easy to shoulder a 23-track load without any features, as usual. Glockoma 2 (Deluxe) follows in the wake of the "SiriusXM’s Hip-Hop Nation Presents: Key Glock - Glockoma Tour," featuring support from NC riser TiaCorine, Glock's Paper Route Empire brethren Kenny Muney and Jay Fizzle, and Dallas rapper BigXThaPlug. The "Glockoma Tour" criss-crossed the country with dozens of sold out dates. Glock recently paid tribute to his mentor Young Dolph with the “Love For The Streets Celebrity Car Show,” hosted by PRE and DJ Envy, which occurred in Memphis over Memorial Day Weekend, and included the final stop of the DOLPHLAND Museum.

Now with over 10 million monthly listeners on Spotify and 59k tickets sold in 2023 alone, Key Glock is on the brink of taking his no-holds-barred Memphis sound to the mainstream. Stay tuned...#PRE5L.

Key Glock: The 'Presidential Rolex' shines super bright in the new music video

Rap heavyweight Key Glock is staying extra busy in 2023. It’s not enough to bless the world with his Glockoma 2 album, why not keep going strong and put out a deluxe edition ‘and’ new music video in the form of his ‘Presidential Rolex,’ yes?

It’s all types of celebrating with Key Glock on the mic. Peep the details behind the new tunes and keep scrolling for the full-fledged new music video.

Grinding every day 'til he reaches the top of the rap game, few artists in any genre work as hard as Key Glock. Announcing the expansion of his most recent project, the Paper Route Empire heavy-hitter announces Glockoma 2 (Deluxe), coming June 23 via Paper Route Empire. The new edition adds 8 brand new tracks to Glockoma 2, which peaked at #13 on the Billboard 200 chart upon its release in February. Featuring brand new productions from PRE's own Bandplay, Memphis hitmaker Tay Keith, and more, the upcoming Glockoma 2 (Deluxe) delivers the latest dose of unrefined, uncompromising street music to the masses...no frills, no features, just Glizzock.

To accompany the announcement, Glock shares "Presidential Rolex," his flex-heavy new anthem. Produced by Tay Keith, who layers an insistent piano line over sampled vocals and squonking orns, "Presidential Rolex" is a missive from the life of a young don, as Glock delights in stacking flexes until its clear that ordinary folks can't compete with his shine: "Pull a trigger make a scene, yeah just like Luther (Vandross!)/Blue diamonds in my pinky ring look like Aruba." In the 2BROB Film-directed video, the PRE rapper posts up with his team in front of a Memphis convenience store, as the 25-year-old rapper shows off his titular timepiece and sips on Dirty Sprite.

Glockoma 2 (Deluxe) follows in the wake of the "SiriusXM’s Hip-Hop Nation Presents: Key Glock - Glockoma Tour," featuring support from NC riser TiaCorine, Glock's Paper Route Empire brethren Kenny Muney and Jay Fizzle, and Dallas rapper BigXThaPlug. The "Glockoma Tour" criss-crossed the country with dozens of sold out dates. Glock recently paid tribute to his mentor Young Dolph with the “Love For The Streets Celebrity Car Show,” hosted by PRE and DJ Envy, which occurred in Memphis over Memorial Day Weekend, and included the final stop of the DOLPHLAND Museum.

No with over 10 million monthly listeners on Spotify and 59k tickets sold in 2023 alone, Key Glock is on the brink of taking his no-holds-barred Memphis sound to the mainstream. Stay tuned...#PRE5L.

Key Glock: Buckling up and taking off is the vibe in the 'In And Outta Town' music video

A driver’s license is needed to buckle up and hit the road for Key Glock in his new ‘In And Outta Town’ music video. The song of course goes hard but adding the visual flex? Priceless.

It’s all in the late night travels for KG. Peep the details and keep scrolling to see Key Glock in his cinematic bag.

Flexing since he came out the womb, Memphis heavy-hitter Key Glock is always on the move. Hopping in his turquoise Rolls Royce, the Paper Route Empire rapper shares "In And Outta Town," his new video from February's Glockoma 2 project. Produced by PRE's own Bandplay and Memphis maestro Hitkidd, "In And Outta Town" builds on a clipped bassline and thumping Tennessee trap percussion, leaving space for Glizzock to lock in and talk his smack: "Don't tell me to slide, I been out here for a long time/These n****s porcupines, backstab ya and that is not my kind." In the video, Glock and some of his PRE brethren, including Kenny Muney, take a break from the sold out "Glockoma 2 Tour." Riding around in his Rolls Royce Dawn convertible, Glock and his boys ride to the studio, as Glock gets fresh new ink.

Released in February, Glockoma 2 spans 15 tracks with no features, boasting street hits like "Work," "Dirt," and "Chromosomes." The hard-hitting tape debuted at #13 on the Billboard 200. This Spring, Key Glock launched the "SiriusXM’s Hip-Hop Nation Presents: Key Glock - Glockoma Tour," featuring support from NC riser TiaCorine, Glock's Paper Route Empire brethren Kenny Muney and Jay Fizzle, and Dallas rapper BigXThaPlug. The "Glockoma Tour" criss-crossed the country with dozens of sold out dates. Glock recently paid tribute to his mentor Young Dolph with the “Love For The Streets Celebrity Car Show,” hosted by PRE and DJ Envy, which occurred in Memphis over Memorial Day Weekend, and included the final stop of the DOLPHLAND Museum.

Key Glock: It's all about going to 'Work' in the new music video

Sometimes you just need a fire music video to get you into the zone. So look no further than what Key Glock is doing these days with his ‘Work’ and needless to say? It slaps.

The music video puts a quick glimpse into just how much work Key puts into his daily grind. Peep the details and keep scrolling to see Glock in his cinematic bag.

Leading by example and always on his grind, Key Glock is one of rap’s most reliable playmakers. Bringing the action once again, the Paper Route Empire artist puts his money where his mouth is in the new video for “Work,” a standout track from February’s Glockoma 2. “Work” finds the Memphis native flexing and reflecting in equal measure, as he thinks of his mentor Young Dolphand resolves to elevate his hustle to greater heights than ever before.

The video for “Work” opens with Key Glock on the phone, making moves and keeping his schedule full as he knocks down tour stops across the country. At times, the camera takes the perspective of a fly on the wall in meetings and photoshoots, and at others, a behind-the-scenes perspective gives the viewer a sense of urgency to keep up with the action, but the most striking moments come when Glock looks directly into the camera amidst his everyday hustle, adding layers of sincerity where Glock’s art and reality intersect.

Glockoma 2 kicked off a big 2023 for Glock, including dozens of sold out dates on the fast-selling SiriusXM’s Hip-Hop Nation Presents: Key Glock - Glockoma Tour, featuring support from NC riser TiaCorine, Glock's Paper Route Empire brethren Kenny Muney and Jay Fizzle, and Dallas rapper BigXThaPlug. Fans of Dolph and Glock can pay tribute to Dolph in his Memphis hometown at the DOLPHLAND Museum, which concludes its nationwide run this weekend at the Agricenter International. 

Key Glock comes through with his 'Dirt' visualizer

Just keeping it 100? Everyone loves music videos in 2023 but sometimes you have to settle for the next best thing. So you’ll have to settle for Key Glock’s new ‘Dirt’ official visualizer.

It’s all types of hard-hitting and solid sounds with a little bit of cinematic flexing. Peep the details and keep scrolling to hear and see Glock’s new banger.

A master of motivational, Memphis trap anthems, Key Glock tirelessly practices the hustle he preaches. Back again with another powerful single from his upcoming Glockoma 2 album, the Paper Route Empire playmaker shares “Dirt.” Backed by a heartening, vintage soul-sampling instrumental, the track finds Glock powering through life’s highs and lows while maintaining a sober perspective on the streets: “Number one rule: get that money, mane, (I learned that sh*t from Dolph)/It ain’t no shame up in my game, (I’m tryna get it off)/This street sh*t is just not the same, (most of these n****s soft).” 

"Dirt" follows “Work” as the latest single from Glockoma 2, the sequel to Glock's fan-favorite 2018 album Glockoma, home to some of his biggest hits, including the GOLD-certified bangers "Since 6ix" and "Gang Sh*t No Lame Sh*t." Five years later, Glock is keeping that same energy, returning to the no-nonsense lyricism that helped cement him as the hottest and coldest in his city. Currently available for pre-order, Glockoma 2 hits the streets on February 24th via Paper Route Empire.

Following the album’s release, Key Glock embarks on SiriusXM’s Hip-Hop Nation Presents: Key Glock - Glockoma Tour. The 32-date run kicks off on March 5th at Atlanta’s Coca-Cola Roxy, making stops in Detroit, Chicago, Los Angeles, Dallas, and more before wrapping up in Nashville, TN at Marathon Music Works on April 28th. Key Glock will perform his vast array of hits, including the recently Platinum-certified "Ambition For Cash" and the recently GOLD-certified "Dough." The tour features support from NC riser TiaCorine, Glock's Paper Route Empire brethren Kenny Muneyand Jay Fizzle, and Dallas rapper BigXThaPlug will join as a special guest for the Texas dates. With five dates already sold out, and low-ticket warnings for multiple other shows, tickets for SiriusXM’s Hip-Hop Nation Presents: Key Glock - Glockoma Tour are available now at keyglock.com.

Glockoma 2 heralds a big 2023 for Glock, and follows up PRE5L, Glock’s EP, released on in November 2022. The five-track project paints a way forward for the legendary Memphis label, as the 25-year-old rapper shows his determination to lead Paper Route Empire into a bright future. Released on #DolphDay, PRE5L is dedicated to Glock's mentor Young Dolph. Fans of Dolph and Glock can pay tribute to Dolph at the traveling Dolphland museum, which hit Houston this past weekend, before heading to San Antonio and Washington, DC in the near future.

Key Glock keeps delivering 'Work' on his newest visualizer

It’s all eyes on Key Glock with new music coming through. With ‘Work’ setting the tone for the upcoming Glockoma 2 studio effort, the countdown to February 24 couldn’t have intensified any more.

Memphis’ own comes through with a sneak peek teaser for what’s brewing on the album.

Key Glock made his name on no-nonsense Memphis-style bangers, and in 2023, he's preparing to return to his roots. Coming through with the first single from the upcoming Glockoma 2, the Paper Route Empire stunna shares "Work." A somber and speaker-knocking banger produced by PRE's own Bandplay, "Work" finds Glock powering through haunting vocal samples and crackling Tennessee trap percussion with his hustle-hard mantras. Flexing and reflecting in equal measure, Glock thinks of his mentor Young Dolph as he resolves to go harder than ever: "All of this money, I feel like I'm cursed/I lost my dog every day this sh*t hurt/(I lost my dog every day this sh*t hurt)/His voice in my head keep on telling me 'work.'" 

His first full-length project since last year's Yellow Tape 2 (Deluxe), Glockoma 2 is the sequel to Glock's fan-favorite 2018 album Glockoma, home to some of his biggest hits, including the GOLD-certified bangers "Since 6ix" and "Gang Sh*t No Lame Sh*t." Five years later, Glock is keeping that same energy, returning to the no-nonsense lyricism that helped cement him as the hottest and coldest in his city. Currently available for pre-order, Glockoma 2 hits the streets on February 24th via Paper Route Empire

Key Glock is all about the riches and good life in From Nothing music video

There’s never a dull moment in Key Glock’s life. The hip-hop star keeps the attention on his flexing coming courtesy of his new ‘From Nothing’ music video.

From hanging out alongside fans - both super young and super O.G. - to giving the ocean a hint of his drip game, the visual lures you in from start to finish. Peep the details and keep scrolling to see Key Glock in his bag.

With his tireless drive for getting to the loot and natural talent for flexing his spoils, Key Glock was bound to make it by any means necessary. Returning to celebrate his rags-to-riches story, the Paper Route Empire artist shares his new video single, “From Nothing.” The track’s bouncy instrumental provides a sense of sunny summer relaxation, setting the stage for Glock to recount the mindset that led to a life of luxury: “It’s not a secret, I got it on me/F***ed around, spent like $3 million in bling/I know I’m humble, it’s not what it seems/But f*** everybody, I’m all ‘bout my cream.”

The “From Nothing” video finds Glock at a sunny seaside getaway in Catalonia, Spain, though the clip makes it clear that this isn’t a vacation. As Glock and company live it up inside their hotel suite, Glock goes from oceanside lounging to spitting bars in a makeshift studio with the blink of an eye. This mix of business and pleasure marks an important distinction: anyone can hustle their way from rags-to-riches, but it takes a certain level of dedication to build and maintain.

“From Nothing” follows the recent single, “Diapers,” in the wake of Glock’s Yellow Tape 2 (Deluxe), released in March. The success of Yellow Tape 2 proved beyond all doubt that Key Glock is a standalone star in the truest sense. With the 20-track project, Glock cracked his first solo entrance into the Top 10 on the Billboard 200, racked up over 137 million streams on Spotify alone, and did it all without a major label or a single guest feature. In January, Glock paid tribute to his cousin, mentor, and friend, Young Dolph, with his potent tribute, “Proud,” which earned over 4 million views in its first three days, and received praise from The New York Times, among others. The track was featured on the recent compilation album, Paper Route Empire Presents: Long Live Dolph, where Glock appeared alongside his fellow PRE labelmates, and appears on Yellow Tape 2 (Deluxe).

Icewear Vezzo and Key Glock get together and do 'Whatever'

It’s mid-week and of course if you’re anything like the average Attack The Culture head, you’re looking for a digital Red Bull or kombucha, for the healthy heads, to get you through the next 48 hours. Look no further than what Icewear Vezzo is serving up with Key Glock in their ‘Whatever’ music video.

Who just puts out new music these days? It’s all about the visuals. Check out the details and keep scrolling to see the duo in action.

An ambitious and clever slick talker with an ice cold flow, Icewear Vezzo commands respect from hustlers across the nation. Teaming up with one of the few flexers who can match his status, Vezzo connects with Key Glock for "Whatever," his new music video. Over an intimidating instrumental from Cashout Beats, Vezzo and Key Glock speak on their casual extravagance, explaining how their unlimited budget makes shining ordinary: "Five M's, yeah, I'm up like I'm Carti/Five bucks for the Cartis/Icy, them buffies is sparky/Pour up, got a cup full of Wocky," intones Icewear Vezzo. In the video, Vezzo and Glock gather their posses, including Paper Route Empire's own Big Moochie Grape, as representatives from two of the hottest rap scenes in the country make themselves at home in Vezzo's native 6 Mile. "Whatever" is a highlight track from Rich Off Pints 3, the concluding chapter of Vezzo's successful mixtape series, released last week.

Continuing the path set by 2021's Rich Off Pints and Rich Off Pints 2, which generated a combined 150 million streams across platforms, Rich Off Pints 3 is the product of a man who has been through hell in the pursuit of better days. Filled with sinister, piano-led production from the likes of Midwest maestros like FOREVERROLLIN, Rocaine, Cashout Beatz, and frequent collaborator Maxx Beats, the new mixtape acts as a hustler's handbook, bursting at the seams with handy street lessons for aspiring executives, sneering missives that take aim at fakes, and heartfelt reflections on the hard work it takes to achieve a better life. The tape recently earned praise from Pitchfork, who stated, "His latest project basks in the idea that an album this regionally specific can still have nationwide appeal."

He's already a Detroit legend, but Rich Off Pints 3 continues to further Vezzo's influence beyond The Mitten. The project hosts 2021 hits "Up The Sco" ft. Lil Durk (22 million views) and "Know The Difference" ft. Lil Baby, plus new hits that include fiery collaborations with Key Glock ("Whatever"), E-40 ("Had To"), and G Herbo ("Play For Keeps"). Featuring an additional appearance from fellow Detroit heavy hitter Baby Money, Rich Off Pints 3 is available everywhere via Iced Up Records.

Rich Off Pints 3 concludes a chapter in Vezzo's career, but marks the start of an exciting new period of success for the budding superstar. Consistently racking up more than 4 million streams on his catalog per week, Vezzo's ambitions reach far beyond music, and even beyond the physical realm. The Iced Up Records CEO is a serial entrepreneur, starting his own businesses in fields as diverse as real estate, cannabis, snacks (Vezzo's We Eatin! brand recently dropped Vezzo Hotz, new snacks in stores now), and jewelry maintenance. Vezzo is on track to be a pioneer in the burgeoning metaverse, with his own VezzoVerse launching soon and a forthcoming line of NFTs.

With limitless ambition and the work ethic to achieve his every desire, it's only a matter of time before Icewear Vezzo takes over the game.

Key Glock's pouring up and racking stacks with Diapers

There’s something about hard-hitting tunes you just have to submit to. Key Glock comes through with the visual treatment to his new ‘Diapers’ anthem and needless to say it deserves ample replay value.

KG goes with the night setting with a combination of dirty Sprite and endless stacks to set the tone for his new music video. Peep some details and keep scrolling to see Key in motion.

With his unfazed flows, Memphis-bred mojo, and tireless work ethic, Key Glock has inspired more stink faces from haters than fresh mulch. Reminding the world that he’s always been the man, the Paper Route Empire artist shares his new video single, “Diapers.” The ominous organ-backed track finds the 24-year-old artist at his most unbothered and self-assured: “Shout out to Glizock, that n**** my idol/Shout out my lil b****, she don’t need a title.”

The video for “Diapers” is as understated as the track itself, radiating Glock’s not-so-subtle swagger in the smoothest fashion. Glock raps to his reflection in his rear view mirror, sits in solace in a dark studio, and pours up in the parking lot with his team, including PRE’s own Big Moochie Grape.

Following Glock’s recent “712AM” freestyle over a Future instrumental (2.3 million views), “Diapers” arrives as Glock’s first new single since Yellow Tape 2 (Deluxe) in March. The success of Yellow Tape 2 and its accompanying tour proved beyond all doubt that Key Glock is a standalone star in the truest sense. With the 20-track project, Glock cracked his first solo entrance into the Top 10 on the Billboard 200, racked up over 70 million streams on Spotify alone, and did it all without a major label or a single guest feature. In January, Glock paid tribute to his cousin, mentor, and friend, Young Dolph, with his potent tribute, “Proud,” which earned over 4 million views in its first three days, and received praise from The New York Times, among others. The track was featured on the recent compilation album, Paper Route Empire Presents: Long Live Dolph, where Glock appeared alongside his fellow PRE labelmates, and appears on Yellow Tape 2 (Deluxe).