Sett: It's big bucks and flash glowing in the 'Last Hook' music video

There’s plenty to smile about these days if you’re Sett. New music and getting the cameras rolling as seen in big flexes like the new ‘Last Hook’ music video? Tough.

It’s all types of must-see action, big spending and big grinning from start to finish. Peep the details and keep scrolling to see Sett glowing up.

The visual was shot by 6K Jefe and shows Sett rapping in front of giant speakers with glares of flashing neon lights. On the song, the Memphis native talks about being humble and not taking life for granted as this could be his last hook on a song. He goes on to express gratitude for being able to expose his friends to the finer things in life and being a boss in his own right. The release of the visual for “Last Hook” comes off the heels of Sett’s two prior videos, “300,”  “Lawless” and “He Ain’t”.

Sett made his mark on The New 1017 this summer with his highly-anticipated debut mixtape Life of a SlimeCrook, a two-disc project with 19 new tracks that consists of appearances from Key Glock, NLE Choppa, Rob49, NoCap, Co3, and Action Pack on disc one. Disc two features 10 previously released singles with appearances from Gucci Mane, Finesse2Tymes, and label mates Mac Critter and KATO2X along with production from with Grammy-award winning producer Tay Keith. 

Life of a SlimeCrook symbolizes how Sett is a 'smooth criminal' in his music. Signed to The New 1017 label at the end of 2022, it was only a few months later when Sett's talents were recognized by his peers and industry tastemakers. “2 For 1” was the final standalone single prior to the release of his debut mixtape and comes on the heels of his breakout Memphis anthems, “Piss Sett Off” (7.8M streams to date, #1 on Spotify Local Pulse Memphis chart, #52 on Spotify Top Songs Memphis, #1 Shazam in Memphis) and “Snap” (highest weekly streaming number to date, #1 on Spotify Memphis Local Pulse Chart). With his string of releases piling up, Sett will continue to flood the market with hit after hit.

Sett was also featured on Audiomack’s 10 Rappers You Should Know Right Now. The Memphis native is proving he’s the real deal while solidifying his spot in the Memphis rap scene with co-signs from fellow Memphis peers, Finesse2Tymes, NLE Choppa and Moneybagg Yo. Musical talent also runs in Sett’s family as he is also the cousin of fellow Memphis rapper Pooh Shiesty.  

Need to learn more about Sett? Want to understand more about his Southern roots? Say less.

When you think of Memphis, TN from the outside, landmarks like Sun Studio, Graceland, or Beale Street may immediately come to mind. At the bottom of the city though, you will find South Vegas. This stretch of town flaunts its own “lingo” and what locals refer to as “a little casino with fast cars and gambling.” Sett calls this neighborhood home. He absorbs the unrestrained energy around him and transfers it into searing and scorching rhymes. Piling up millions of views and streams, he welcomes everyone into this world on his forthcoming debut for The New 1017/Atlantic Records and more to come.

“On our street, there’s fools stealing, gambling, and racing all day every day,” he notes. “We’ve got our own way. Everyone knows what’s up with us. Memphis definitely inspired me. It’s different. It’s the new Houston or Atlanta. I’m real; I’m not acting. I’m going to give the city hope though, and I’m setting it off.”

As the ninth of ten kids, he learned how to be heard at a young age. Shuffling in and out of jail, he lost his mom and older brother, but he found purpose in music. Before passing, his late friend Cam encouraged him to rap in 2020, and he adopted the name “Sett” as a nod to the classic film Set It Off. “I’ve been losing people all my life,” he laments. “This is real life, so I put it in the music.” 

He gained traction with “Free Marvin”—a tribute to his incarcerated brother—before landing back behind bars. After hearing Sett on “GOT MOTION” featuring TayG in 2022, Gucci Mane signed him to The New 1017. “Gucci got me out,” he recalls. “He had confidence in me. He said, ‘We’re going to get this paper’. He showed me how to get myself right. He’s very wise. I watched him, and I learned to make everything count.”

During 2022, the buzzing rapper ignited his next era with “Break Out Dat Cake” with Gucci Mane. Right out of the gate, it gathered over 700k streams and 500K YouTube views. On its heels, he tore through a Zaytoven beat on “First Day in the A.” He consistently developed an incendiary flow punctuated by hard-hitting hooks. “I’m different,” he says. “I have my own joint. I’m not forcing it. I’m not in competition with anyone. I do what I do. I stick in my lane. I can run anybody over.” 

Now, he’s about to take off at full speed. “When you hear my songs, I hope you’re motivated,” he leaves off. “I stand firm on everything. If I want this shit, I’m going to get it. You can just make it happen. I’m proof you can.”