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Lil Nas X and Maury Povich are marketing geniuses

You have to love Lil Nas X. There’s no other way around it especially when you understand his pure genius in marketing - from the Nike x Satan Blood sneakers drama to his short-lived bouts with artists like Tekashi 6ix9ine, it’s all digital comedy but his latest rollout with Maury Povich? Insane.

You have to love Lil Nas X. There’s no other way around it especially when you understand his pure genius in marketing - from the Nike x Satan Blood sneakers drama to his short-lived bouts with artists like Tekashi 6ix9ine, it’s all digital comedy but his latest rollout with Maury Povich? Insane.

This new must-see teaser and trailer - depending on how you view it - is Lil Nas X at his best. Wednesday can’t come soon enough. It looks so real you can’t help but at least want to tune in or look for the official premiere.

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