North Ave Jax and Kelly Butts-Spirito are winter goals in 'Play Dumb'

Vermont stand up. The one and only North Ave Jax is sticking to the music grind and getting back to his hard-hitting flows with the newly released ‘Play Dumb’ single and video.

The hip-hop wordsmith comes through with support from LVRN/Interscope Records/Field Trip Recordings in his reunion with longtime pal Kelly Butts-Spirito on the catchy cinematic clip. Peep the details and check out the winter-heavy visual.

“Play Dumb” catapults North Ave Jax’s flagrant style of unapologetic and catchy lyricism as the Burlington rapper laments on the hook “Smartest thing I ever did, was play dumb.” Atop of the single’s resonant production, “Play Dumb” connects both the thrilling and hypnotic flare of North Ave Jax as he reunites with director and friend Kelly Butts-Spirito to represent rapper’s home state of Vermont in single’s music video. “Play Dumb” presents an alternative flow to today’s current trends and resounds a powerful message of relating to one another’s significant struggles and rigid paths in life.

 Be on the lookout for more music to release later this year. He’s about to put Burlington on the map like never before.