Rich Amiri & Internet Money: The 'Keep It Cool' lyric video has arrived to help your karaoke goals

Whether you’re about flexing those karaoke skills to the masses or want to master singing in the shower, it’s all in the power of a lyric video. So look no further than Rich Amiri and Internet Money’s newly released ‘Keep It Cool’ tune and easy to read bars.

It’s all in the presentation and the song’s overall audio fire. Completely zone out and step up those memorization skills.

Following his hit track “ONE CALL” (675M streams) going Platinum this week, Rich Amiri, the recently announced 2024 XXL Freshman, joins forces with Internet Money for new single "KEEP IT COOL". The track arrives alongside the announcement that he'll be embarking on a 12-date headlining European tour this fall. A highly-anticipated release thanks to its viral TikTok snippet, "KEEP IT COOL" is an energetic track that blends Rich Amiri's full-toned vocals with a glitchy trap instrumental courtesy of Internet Moneyproduction masterminds Synthetic and Sharkboy. The song stamps the third release following the success of the rapper's breakthrough album Ghetto Fabulous and “ONE CALL”, which marked his debut on the Billboard Hot 100 chart.

An artist who cut his teeth in the online DIY scene while still in high school, Rich Amirisigned a joint venture with Internet Money/10K after initially making waves with projects For the Better and Evolution, the latter of which was highlighted by the Lil Tecca-featuring “Poppin” (20M Streams). Now fresh off a US headlining tour that saw him perform five sold-out shows, a trip to New York for Fashion Week, and electric appearances at Rolling Loud California and Lyrical Lemonade's Summer Smash, Rich Amiri is continuing his hot streak with tracks like “MADONNA & RIHANNA” (17M+ Streams) and "OUT MY MIND". Making waves with his futuristic blend of soul, trap, and R&B, Rich Amiri is laying the groundwork for a monster 2024 with "KEEP IT COOL" (w/ Internet Money) as he prepares to release a new album later this year.

Rich Amiri and Lil Tecca tap in to get things 'Poppin' in new music video

It’s no days off for Rich Amiri right now. The hip-hop artist comes through with help courtesy of Lil Tecca with their new ‘Poppin’ music video.

It’s all types of audio greatness but the visual hits even harder. Peep the details and keep scrolling to see Amiri and Tecca in their music video bags.

Cutting through the noise with his velvety baritone, 19-year-old rhymer Rich Amiri has stardom in his sights. Recruiting Lil Tecca to join him for a percolating banger, Amiri shares "Poppin." "Poppin" is the first glimpse of EVOLUTION, Amiri's upcoming project, and the follow-up to his 2022 debut release For The Better.

Produced by Rio Leyva, Thankyouwill, Paryo, and Taz Taylor of Internet Money, the new song is an intricate bit of pluggnb, packed to the gills with enticing sonic details and complex harmonies. Slickly sliding through the mix, Amiri unfurls stop-starting bars about his high-end tastes and humble brags about his rising star status: "I ain't popular, but I'm kinda poppin," he belts during the chorus. Lil Tecca is an ideal foil for Amiri, spinning his signature conversational melodies with a nonchalant charm. In the video, Tecca and Amiri spend an eventful night in Tecca's hometown of NYC, complete with rooftop hangs and dimly lit club activities. 

"Poppin" is the first new single of the year by the busy, Boston-born rapper. Capitalizing on the momentum from his 2021 hit "Never Fail," which recently surpassed 3 million streams on SoundCloud, Amiri shared a consistent stream of underground hits. In June, the rapper shared For The Better, his debut project. Featuring appearances from SSGKobe, Summrs, and others, the 8-song effort showcased Amiri's beyond-his-years maturity and sharp songwriting, while Internet Money helped craft a soundscape that suited his inimitable voice. For the rest of the year, Amiri kept busy with a series of singles and videos, including the chest-thumping, Cxdy & Taz Taylor-produced single "Can't Die," the irresistible "Dirty Money," the rage-heavy two-pack "ruthless" and "trouble," and most recently, the soulful slow jam "Keep All That."

With the respect of his peers, co-signs from heavy hitters like Internet Money and Lil Tecca, and a fast-growing fanbase, Rich Amiri prepares to rise to mainstream recognition. Stay tuned for much more from the rising star in the near future.