Rick Hyde: The new 'East Side' music video is such a chill vibe

Rick Hyde. ElCamino. What more do you want from me? Oh, how about their ‘East Side’ music video?

The single alone goes hard but getting both a full-fledged new album and this visual? Super tough. Peep the details and get caught up in this visual flex.

One of the rising talents from Benny The Butcher’s BSF (Black Soprano Family) imprint, Rick Hyde is one of the longest-tenured BSF members has been predominantly featured on all BSF projects, adding standout verses to BSF’s “Times Is Rough” (produced by DJ Premier), “Survivor’s Remorse” (from Benny’s The Plugs I Met 2) and the title track “Pyrex Picasso” (which also featured Conway The Machine) from Benny’s Pyrex Picasso.

Rick Hyde’s debut BSF project, Plates 2 (2021) featured appearances from Benny The Butcher, Westside Gunn, A$AP Ferg, G Herbo, Meyhem Lauren, Skyzoo, Jay Worthy, KIlla Kyleon and production from The Alchemist, Harry Fraud, Daringer and of course; DJ Shay and he followed that up with STIMA (2022), which featured appearances from Benny The Butcher and Rome Streetz and production from The Alchemist, Daringer and Rick himself.

After announcing LUPARA with the project’s focus track, “Streets Ain’t The Same” featuring Benny The Butcher and ELcamino, Rick is back with his new BSF project LUPARA; which also features collaborations with Benny The Butcher, Boldy James, Heem, ELcamino, & Fuego Base. 

Rick Hyde also released a new video for “East Side,” featuring ELcamino. 

“Black Soprano Family Records has been on a hot streak, and now it’s my turn” Rick Hyde boasts.  “I made this album, LUPARA, for people who love bars and lyricism.  The production and sound of this album will make listeners nostalgic for the “Golden Era” of Hip-Hop.”

Rick Hyde’s LUPARA is now available at all DSP’s. 

Rick Hyde: The new 'East Side' music visualizer is pure fire

There’s something super special about Rick Hyde. His tunes go super hard and when you have a fire audio gem like ‘East Side’ you have to embrace every moment of it - even if it’s with the visualizer.

Tagging along ElCamino too? Way too perfect. Tap in.

Benny The Butcher, ElCamino, Rick Hyde & Heem connect in 'We Here' music video

Need some new fire? Look no further than Benny The Butcher, ElCamino, Rick Hyde and Heem linking up for the culture.

The foursome put their hard-hitting bars to cinematic appeal with their ‘We Here’ music video. Primarily taking place at a hockey game and showing off concert footage, it’s gritty from start to finish.