Key Glock: It's all about going to 'Work' in the new music video

Sometimes you just need a fire music video to get you into the zone. So look no further than what Key Glock is doing these days with his ‘Work’ and needless to say? It slaps.

The music video puts a quick glimpse into just how much work Key puts into his daily grind. Peep the details and keep scrolling to see Glock in his cinematic bag.

Leading by example and always on his grind, Key Glock is one of rap’s most reliable playmakers. Bringing the action once again, the Paper Route Empire artist puts his money where his mouth is in the new video for “Work,” a standout track from February’s Glockoma 2. “Work” finds the Memphis native flexing and reflecting in equal measure, as he thinks of his mentor Young Dolphand resolves to elevate his hustle to greater heights than ever before.

The video for “Work” opens with Key Glock on the phone, making moves and keeping his schedule full as he knocks down tour stops across the country. At times, the camera takes the perspective of a fly on the wall in meetings and photoshoots, and at others, a behind-the-scenes perspective gives the viewer a sense of urgency to keep up with the action, but the most striking moments come when Glock looks directly into the camera amidst his everyday hustle, adding layers of sincerity where Glock’s art and reality intersect.

Glockoma 2 kicked off a big 2023 for Glock, including dozens of sold out dates on the fast-selling SiriusXM’s Hip-Hop Nation Presents: Key Glock - Glockoma Tour, featuring support from NC riser TiaCorine, Glock's Paper Route Empire brethren Kenny Muney and Jay Fizzle, and Dallas rapper BigXThaPlug. Fans of Dolph and Glock can pay tribute to Dolph in his Memphis hometown at the DOLPHLAND Museum, which concludes its nationwide run this weekend at the Agricenter International. 

Key Glock keeps delivering 'Work' on his newest visualizer

It’s all eyes on Key Glock with new music coming through. With ‘Work’ setting the tone for the upcoming Glockoma 2 studio effort, the countdown to February 24 couldn’t have intensified any more.

Memphis’ own comes through with a sneak peek teaser for what’s brewing on the album.

Key Glock made his name on no-nonsense Memphis-style bangers, and in 2023, he's preparing to return to his roots. Coming through with the first single from the upcoming Glockoma 2, the Paper Route Empire stunna shares "Work." A somber and speaker-knocking banger produced by PRE's own Bandplay, "Work" finds Glock powering through haunting vocal samples and crackling Tennessee trap percussion with his hustle-hard mantras. Flexing and reflecting in equal measure, Glock thinks of his mentor Young Dolph as he resolves to go harder than ever: "All of this money, I feel like I'm cursed/I lost my dog every day this sh*t hurt/(I lost my dog every day this sh*t hurt)/His voice in my head keep on telling me 'work.'" 

His first full-length project since last year's Yellow Tape 2 (Deluxe), Glockoma 2 is the sequel to Glock's fan-favorite 2018 album Glockoma, home to some of his biggest hits, including the GOLD-certified bangers "Since 6ix" and "Gang Sh*t No Lame Sh*t." Five years later, Glock is keeping that same energy, returning to the no-nonsense lyricism that helped cement him as the hottest and coldest in his city. Currently available for pre-order, Glockoma 2 hits the streets on February 24th via Paper Route Empire