Blxst's new Jugrnaut and Red Bull Records clothing capsule is pure fire
Blxst knows how to dress to impress and is giving fans a chance to get draped up, too. The popular hip-hop artist has stepped up with a major collaboration locked in with clothing boutique Jugrnaut and Red Bull Records.
Blxst’s new clothing capsule is on deck
More than just a solid rollout, Blxst is giving people an extra reason to head out to Lollapalooza this week. The new launch coincides with the multi-day music festival and will be featured there.
The Blxst/Evgle LLC x Jugrnaut x Red Bull Records My City to Chi City collaboration will include an athletic wear-inspired 4-piece clothing capsule. The line will debut at a 3-day pop-up during Lollapalooza at Jugrnaut’s flagship store, just 5 minutes down the road from the festival. Blxst will launch the pop-up and clothing capsule on Friday, July 29th with an in-store meet-and-greet.
In addition to the Jugrnaut collab, Blxst also tapped celebrity jacket designer Jeff Hamilton (Michael Jordan, Kobe Bryant) for a one-of-a-kind jacket to commemorate the release of his latest project Before You Go. The clothing capsule will also include a limited drop of a consumer-facing leather and wool jacket resembling Blxst’s for fans and collectors. The jacket bundle will include a branded garment bag and a collectible design sketch drawn by Jeff Hamilton.
Fans not attending Lollapalooza will be able to get in on the action and purchase the My City to Chi City clothing capsule via a 3D immersive microsite. The microsite will host an interactive e-commerce experience of the clothing capsule, a short film about the collaboration between Jugrnaut and Blxst, an official Apple Maps Guide listing must-see Chicago locations curated by Jugrnaut, Red Bull Records, and Blxst, and more.
