Cruel Santino's 'Beautiful Nothing' is all types of retro flexes
Who doesn’t love some new visuals on a non-Friday? Leave it to Cruel Santino to come through with his Gus Dapperton-featured ‘Beautiful Nothing’ music video.
Cruel Santino’s ‘Beautiful Nothing’ is a must-see
The visual is all types of retro snow skiing vibes. From the attire to the VHS-type filming, you can’t help but embrace the artistry in just over three minutes of cinematic adventure.
Nigerian multi-hyphenate Cruel Santino (fka Santi) has released the official music video for “Beautiful Nothing” featuring collaborator Gus Dapperton. The video is the first visual asset off his conceptual sophomore album, Subaru Boys : FINAL HEAVEN (out on Monster Boy/Interscope Records). Co-directed by Cruel Santino the video is an insight into the underwater world that the artist has been concepting around the project.
Cruel Santino bigs up his latest visual rollout
Since dropping the video, Cruel has dished on how much it meant to connect with Gus on the video. He even talked about the importance of having him on his Subaru Boys: Final Heaven studio album.
“Working with Gus felt like a God send, very meant to be. We followed each other on socials and messaged back and forth about being fans of each other’s music. So, I knew I had to get him on the project, and we came up with “Beautiful Nothing” and “Wicked City.”
The new album and major co-signs
Packed with over 20 tracks, Santino’s new studio effort is packed with anthems. Since its release, the project has received endless co-signs and major support from media outlets.
A 21-track conceptual album (co-produced by Cruel Santino), Cruel Santino’s Subaru Boys is broken up into multiple arcs, each with its own theme and navigator, guiding the listener through a sonic tale of war and glory. Joining Cruel Santino on this epic adventure are the project’s special guests including Skepta, Amaarae, Koffee, Gus Dapperton and a slew of new music darlings from the auteurial “Monster Boy” world.
“After a monstrous response to his debut album, the Nigerian artist is back with a truly dystopian follow-up. It’s nothing like you’ve ever heard”— NME, ★★★★☆
“Journeying through the 21-song project feels like trekking through the levels of a video game, meeting new characters, and discovering new corners of its universe along the way.” — Rolling Stone
“...he combines elements of alternative afrobeats, grime, R&B, bedroom pop and more, to evoke the feeling of a futuristic, underwater world – Cruel Santino is one such Nigerian artist making music that defies convention.” — Billboard
“The omnivorous Nigerian rapper-singer makes smoothly effortless genre hybrids that feel like everywhere and nowhere all at once.” – Pitchfork
“Santi’s versatility will keep him reigning” — Clash Magazine
