DC The Don goes all-out with the hard-hitting and energy-driven Telfar

If the workout goals aren’t kicking in heavy these days, you might just need to change your tune. Fortunately, DC The Don delivers on a regular basis and really comes through heavy with his new ‘Telfar’ music video.

DC The Don’s Telfar hits different

With the weekend goals far away, it’s as vital as having an energy drink or morning coffee to get through the next 48 hours. DC takes some of the weight off your shoulders with the new must-see visual aimed to get you moving around.

DC The Don combines pop-punk melodies, rage-friendly sonics, and hard-nosed spitting into a blend that is uniquely his own. Sharing the latest missive from his mischievous, red-haired alter ego DONNY, DC The Don shares "Telfar...," his new music video. Produced by DJ Kidd, whose single-note piano bass to add a menacing, trap-style edge to the apocalyptic production, "Telfar..." finds the 22-year-old rapper eschewing melody in favor of hard-nose raps, spitting rapidfire as he talks his smack: "I made it first boy, you motherf*ckin' counterfeit/Watch how I flex when that f*ckin' deposit hit/I want a lot, but I still got a lot of sh*t/Choppa gon' sing on some f*ckin' melodic sh*t." In the video, directed by 713Bran, DONNY wears a sweater that bears the MOW3 logo as he stalks an abandoned train station amidst flashing lights.

Arriving in the wake of "Diamonds & Rubies," "Telfar..." is the latest video from My Own Worst Enemy,, DC's ambitious concept album. My Own Worst Enemy tells a loose narrative about the Rostrum Records signee's inner conflict, which manifests as a battle between two distinct personalities: RAG3 KIDD, who represents the artist’s more wholesome and romantic side, and DONNY, a demonic, red-haired spitter who emerges on the album’s harder-edged beats. The album kicks off in DONNY mode, featuring some of DC’s hardest tracks to date, including the massive “ENEMIES,” with a beat that sounds like a malfunctioning supercomputer, and the devilish “MAKAVELI,” a fiery lyrical exercise. As the tracklist progresses, RAG3 KIDD makes his presence felt, emoting over candy-coated production on pop culture-referencing tracks like “iCarly :/,” “Scott Pilgrim,” and “Futurama 2099.”