Diddy's new R&B Love Records label has arrived

Music icon Diddy’s never ‘not’ working and the launch of his new Love Records proves it. The hip-hop icon is taking his love for the culture a bit further by rolling out a new label.

Diddy’s new Love Records label has arrived

Puff Daddy has flexed his relationship with Motown Records by putting their partnership on a massive level. Despite making a name in hip-hop, the rap icon is going the R&B route with this new rollout.

Sean “Diddy” Combs has announced the launch of a new R&B label called Love Records via a deal with Motown Records. According to the announcement, the new label “will be dedicated to R&B music and will release singles and collaborative projects from a collective of world-class artists, producers and songwriters.” Also according to the announcement, today’s news marks Combs’ official return to music. (Variety)

Puff Daddy has since issued a statement about what this situation means for him and the culture.

“Music has always been my first love, Love Records is the next chapter is about getting back to the love and making the best music of my life,” said Combs (pictured above, left). “For the label I’m focused on creating timeless R&B music with the next generation of artists and producers. Motown is the perfect partner for my album and I’m excited to add to its legacy.” (Variety)