Doe Boy: The rap heavyweight's 'Way Too Long' keeps glowing up in the best way
It’s clear when it comes to putting out solid anthems, there’s something special about Doe Boy. So with his ‘Way Too Long’ single growing in numbers, it’s only right to see it secure a new Apple commercial and earning the right as one of the top songs of the week.
Doe Boy’s ‘Way Too Long’ is doing legit numbers
It’s non-stop glowing up and flexing for Doe Boy these days. The ‘Way Too Long’ tune continues to steadily catch attention and earn more accolades.
To punctuate the end of 2023, Doe Boy, the standout Cleveland rapper signed to Future’s Freebandz Epic Records imprint, released “Way Too Long,” an emotionally tinged melodic rap record, meant to ignite his fanbase and prepare it for more Doe Boy music in 2024.
Just a month later, “Way Too Long” is one of the country’s fastest-rising songs, thanks to Apple syncing it into its new iPhone 15 Plus commercial, “Miss You.” Doe Boy soundtracks the popular commercial, which is Apple’s newest effort to promote its latest phone, the iPhone 15 Plus. The spot has been viewed five million times on YouTube alone and regularly airs during the most-watched national sporting events, including the NFL Playoffs and primetime NBA matchups.
Last week, “Way Too Long” was the most Shazam’d song in the nation, and it will continue to air during linear TV’s most popular sporting events, including last night's NFL Conference Championship games on Sunday.
In addition to its small screen prowess, “Way Too Long” has picked up significant steam at Apple Music, earning placements on the DSP’s most prestigious Hip Hop playlists, including Rap Life, It’s Lit!, Rap Heavy Hitters, The New Midwest and Hip Hop Risers. We’re just one month into 2024, but Doe Boy is in a mid-year groove.
“Way Too Long” builds on the success of Doe Boy’s strong 2023, which included his sixth project at Freebandz/Epic, Beezy, which sports the Lil Yachty and Luh Tyler-featured “KARDASHIANS,” a million-plus streamer at Spotify and a favorite amongst industry tastemakers. XXL praised the ‘prominent’ position that Doe Boy finds himself in following his strong recent releases. Beezy followed Catch Me If You Can, a 2022 EP that garnered over 10 million Spotify streams and the admiration of the renowned critics at Rap Radar, who noted that Doe Boy’s campaign makes him “hard to kill.”
“Way Too Long,” and its corresponding Apple commercial, are now available. More music from Doe Boy is on the way.
ABOUT DOE BOY:
Doe Boy clings to truth in between cleverly quotable punchlines, bullet-riddled bars, and intoxicating hooks. As a kid in Cleveland, trouble in the streets led to a stint in jail. However, he came back with a renewed sense of purpose in 2015. Signed to Freebandz by Future, he served up one acclaimed project after another, including Streetz Need Me[2016], Streetz Need Me 2 [2019] complete with skits by Mike Epps, 56 Birdz [2020] with DJ Esco, Demons R Us [2020] with Southside, and OH REALLY [2022]. Along the way, he shined on the gold-certified “100 Shooters” with Meek Mill and Future in addition to fan favorites “3AM IN LA” and “LOW KEY” [feat. Lil Uzi Vert]. Through and through, he asserts himself as both a storyteller and a party starter with an unpredictable, uncompromising, and undeniable sound of his own. It's why he's generated hundreds of millions of streams and earned praise from The FADER, HYPEBEAST, and more in addition to cosigns from the likes of LeBron James. It's why he's attracted a diehard audience. It's why he's bulldozed a road out of his hometown and into the global conversation. It's why you won't be able to put down his 2023 album BEEZY [Freebandz/Epic Records].
