DraftKings: Of course Don C and Set Free Richardson have a fire Crown Collection of fashion freshness
While fall might be my favorite time of year because of all the sports going down from the NBA’s return and MLB playoffs to my New York Football Giants - not to mention it’s the best atmosphere for wearing fresh gear - there might not be a more exciting time than right now with summer on deck, the Finals being litty again and of course DraftKings, designer Don C and Set Free Richardson linking up for the launch of their Crown Collection attire.
The new DraftKings, Don C and Set Free Richardson Crown Collection gear is fire
From my endless love for fresh hats to tees being the go-to during the hottest season of the year, the Crown Collection has you covered - literally - with all types of freshness and fashion flexing. If you’re reading this - then it’s definitely too late but there’s still a chance you can secure your own limited edition collection gear from 12 PM - 7 PM - or while supplies last.
DraftKings, designer Don C and creative Set Free Richardson partnered on the Crown Collection. It’s the brand’s first collaboration with the designer (through his Just Don line).
The capsule, which includes hoodies, tees, and hats, celebrates basketball culture and the excitement of sports betting, encouraging fans to express themselves. Do you go for the under? The over? You a parlay fan? What are you chasing?
A limited number of pieces will be made available to the public exclusively through giveaway opportunities via DraftKings social channelsand onsite at The Official SLAM Store in Manhattan (323 Canal St.) on Wednesday, June 7 between 12 p.m. - 7 p.m. ET (or while supplies last).
The collection is part of a larger endeavor to contribute to basketball culture. Throughout the NBA season, DraftKings and creative agency The Revival House have driven the conversation around what makes hoops so special – dishing out original content, in new spaces.
It’s the action behind the action.
Still getting put up onto DraftKings? Want to understand the brand’s close-knit bond between hip-hop and basketball culture? Say less.
Tipped off the season with the Starting Five: Live From The Compound – an exclusive experience that drops knowledge and insights on all things basketball. With guests like comedian Kevin Hart, rapper Fat Joe and NBA Hall of Fame players and legends such as Mitch Richmond, Matt Barnes, and Rasheed Wallace (among others), these engaging conversations (and their resulting content drops) surround the varied layers of roundball lifestyle – including hoops, music, fashion, video games, entrepreneurship, events, the scene and, yes, sports betting.
Helped produce The Game, an original, basketball-themed track, featuring The Lox, Fat Joe and Rick Ross. The single showed up across all major streaming services (nearly 2M downloads to date) and ESPN Playoff telecasts.
