J Hus: It's a full-fledged animation glow up for the 'Cream' music video
There’s ample flexing going down when it comes to J Hus. Whether you’re going for signature rap bars or want to see him going the cinematic route, it’s clear the ‘Cream’ anthem delivers on all levels.
J Hus’ ‘Cream’ is pure fire and deserves your attention
You can close your eyes and get caught up in the anthem or have your eyes wide open to see just how awesome the animation is for the new ‘Cream’ visual.
Kicking off the new year strong, J Hus shares the official music video for fan favorite track “Cream” featuring Newham drill rapper CB, taken from his acclaimed third album Beautiful and Brutal Yard. In the Anime video, directed by Nicholas Lam, we find Hus’ character facing constant attacks from opponents - but he always manages to powerfully persevere and ultimately becomes invincible with help from CB’s character. The storyline perfectly resonates with the song’s lyrics. Watch HERE.
But that’s not all - J Hus’ efforts have gained him four nominations at the prestigious BRIT Awards 2024, in the categories Mastercard Album of the Year, Song of the Year and Best Hip Hop/Grime/Rap Act. Additionally, the hit “Who Told You” featuring Drake – which charted at #2 in the UK Single Chart for two weeks straight - is nominated for Song of the Year.
2024 has only just begun but J Hus is on a roll already. Stay tuned for much more to come.
Last summer, J Hus blessed his fans with his third studio album, Beautiful and Brutal Yard,following a three-year hiatus. The project claimed the #1 spot on the The Official Albums Chart in the UK and featured a stellar line up of collaborators including Drake, Burna Boy, Popcaan, Jorja Smith, CB, Naira Marley, Villz and Boss Belly. So far, the now album has accumulated 363 million global streams, surpassing J Hus’ 2020 album Big Conspiracy in the same timeframe. Beautiful and Brutal Yard was one of 2023 most celebrated albums. Besides receiving a Mercury Prize nomination just two weeks after release, the album continues to receive glowing reviews and high praise. The New York Times named it one of their “Favorite Albums of 2023 So Far” on Popcast, while NPR proclaimed that Hus sounds “like he is really poised to blow up state-side with this record.” HotNewHipHop proclaimed that he delivered “The Soundtrack To Summer 2023” while NME dubbed the album “a joyous return.” The FADER described how “the energy on Beautiful and Brutal Yard is the kind that emerges when your biggest competitor is yourself” while Billboard announced “J Hus returns with a vengeance.” Uproxx perhaps summed it up best: “Hus uses his third album to provide a vivid and detailed account of his roots and upbringing, giving equal attention to all that’s beautiful and brutal. This duality contributes to everything on the album: its sonic appeal, the thrill of J Hus’ narratives, and the rapper’s overall artistic vision.” Further, Barack Obama picked hit single “Who Told You” ft. Drake as the #1 song on his “Favorite Songs of Summer 2023” list.
For Hus, all roads lead back to the music. Look close at the album title Beautiful and Brutal Yard and spot the acronym: baby. Whether it’s brutal, beautiful, or shuffling somewhere between the two, music is Hus’ baby. On his third studio album, this has never been more clear and present. The stage is set. The man has many names – Uju Militer, The Farda, Ezmalay, The Ugliest (so named after his clothing brand of the same name).
But there’s only one J Hus.
