LA Rams' Sony Michel levels up with Rastaclat with epic bracelet auction
It’s bigger than the Super Bowl for Los Angeles Rams running back Sony Michel. The superstar NFL player has teamed up with premium accessory company Rastaclat to raise money for the Los Angeles Boys and Girls Club with a custom collector’s item bracelet made from his actual cleats.
LA Rams’ Sony Michel has his own cleats-created bracelet
Details are still coming together, but the plan is currently for Michel’s bracelet to go up for auction. The raised money will go directly toward helping advance the non-profit City of Angels organization.
Rastaclat, a premium accessory company that inspires people to Seek the Positive through personal development and equality, today announced a partnership with Los Angeles Rams running back Sony Michel to raise money for the Los Angeles Boys & Girls Club. Michel will be donating his Big Game worn laces to raise money for the Los Angeles Boys & Girls Club, via Rastaclat and their Seek the Positive Foundation. Rastaclat founder Daniel Kasidi will custom make (by hand) two bracelets from Michel’s game worn laces: One to be given to Michel to remember this remarkable experience and the other will be auctioned off with proceeds going towards the Los Angeles Boys & Girls Club (Home - Los Angeles Boys & Girls Club.
Sony Michel and Rastaclat are both hyped over the collaboration
Both Michel and Rastaclat’s CEO have stepped up to speak on the significance of this partnership.
“I am excited to partner with Rastaclat and give back to the Los Angeles community in a cool and creative way,” said Sony Michel. “It is incredible that Rastaclat changes something as simple as my football cleat laces into a work of art. I am looking forward to a great partnership with the company.”
“Everything that we do at Rastaclat, whether it is a partnership or a product, is founded on a positive action of giving back to the community,” said Daniel Kasidi, CEO of Rastaclat. “This partnership with Sony Michel is a great example of what our company is all about as well as what we strive to do more of in the future.”
The Rastaclat line-up is pure dope and fashion goals
In case you’re still getting caught up on what Rastaclat is all about, we gotcha. Kick back and check out a sneak peek at just some of the brand’s latest wrist flexes.
