Keeping it 100? I really love what REDI is all about. I remember the days when I used to get pumped about what Apple had up its sleeve or even PlayStation in the world of technology and innovation - what’s turned into annual low-key disappointment has instantly become resolved courtesy of REDI - a brand focused on enhancing your daily life with some fire fits, really cool gadgets and concepts to ease your body and mind.

REDI is giving Apple and PlayStation in its prime

If you know what Attack The Culture is about, it’s really a major focus on lifestyle with music really being the backdrop. So when I see something as cool and influential as what REDI is about, there’s no other placement than the NEWS to put you - and myself - up on some serious game. Simple technology in the form of a soft, silicon accessary focused on holding any - yup, legit any - earbud in place and clasping to your hoodie or jacket string? I love it.

REDI, an innovative line of clothing and accessories geared to physically help connect your mind and body, has officially launched. The REDI brand, created by Eda Schottenstein, psychotherapist, certified ADHD coach, CEO and Co-Founder of Multi-Role Woman and host of the top mental health podcast “From the Inside Out,” created REDI as a solution to empowering one's best path forward by eliminating the search for essential items used on a daily basis. The REDI brand was also co-founded by designer duo Rob Zangardi and Mariel Haenn, stylists and consultants responsible for creating iconic styles for top Hollywood A-listers.
The REDI collection kicks off with the introduction of two purposefully designed products: REDISwess and REDISet, both available today.
REDISet is a simple, soft, silicon design built to hold any stick earbud and conveniently clasp them to the string of a hoodie or jacket. The easy to use product keeps your buds where you need them, and eliminates the frustration of misplacing them or digging them out of the bottom of your bag, lost in your ride share, or in between the seat cushion of your last redeye flight. REDISet does not interfere with sound quality or product functionality - the one thing it does do is ensure you will never lose a precious pod again, especially when traveling or on the move. REDISet is currently available on REDISETSHOP for $14.99 and comes in a variety of sleek colorways including Black Matte, White Metallic and Rose Gold Metallic.

It’s a new brand. New energy. New focus. New flexing. I’m here for it and in case you needed more details behind this launch? Say less.

Eda and the team designed REDISwess as a versatile piece that can comfortably transition throughout the day - a garment that can go from the kids drop off in the morning to an afternoon meeting to after work drinks - without breaking a sweat. RediSwess eliminates the tedious question, “what should I wear today?” giving valuable time back to your morning, allowing you to focus on the things that really matter. REDISwess has five pockets, a convenient removable purse to keep important possessions close, zipper to adjust the length customizing everyone’s personal preference, a cinched waist for a fashion forward flair, and a removable hood. REDISwess comes in Charcoal Heather, Oatmeal, and Camel in sizes XXS-XXL for $179.99.

“I created REDI, because I am the REDI customer - as a busy, working, mother of four, I know what it feels like when everything feels like it’s constantly going missing, but as I’ve worked on managing these timely setbacks, I’ve also experienced what it feels like when you know where everything is, and the benefits of everything having a secure place,” said REDI CEO, Eda Schottenstein. “It’s truly a feeling many people take for granted. For many working individuals who are moving a mile a minute and are prone to misplacing items they use on a daily basis - REDISet and REDISwess are two amazing products that can be used together or worn separately - helping eliminate frustrating questions we ask ourselves far too often.”
REDISwess and REDISet are just the first two products launching from the REDI brand. More innovative, thoughtfully designed items are currently in development/production.