Rich Brian completely takes over with his 'Sundance Freestyle'

It’s all eyes on Rich Brian these days. His glow continues to brighten up and the new ‘Sundance Freestyle’ single and music video? Must-see.

Rich Brian goes all-in with ‘Sundance Freestyle’

It’s completely must-see vibes when Rich Brian shows out in his ‘Sundance Freestyle’ music video. Giving off plenty of humor and showcasing his signature rapping style, it’s nearly four minutes of buzzing fun.

Coming off the heels of the Sundance premiere of his first-ever feature film, the Justin Chon-directed Jamojaya, Indonesian rapper, singer, and producer Rich Brian releases a new single “Sundance Freestyle” via 88rising/Warner Records with an accompanying music video.

“Sundance Freestyle” features surreal, haunting production that underscores sentimental bars about Brian’s steady rise in the music scene and his recent Sundance debut. The cleverly written and catchy song carries a near cinematic quality as Brian spits incredulously, “I just took a flight to Utah man that’s a first time…5 years ago I’d be so happy to get 5 bands for a 30-minute set.”

The music video directed by frequent collaborator Daniel Cloud Campo, sees Brian in full movie star persona on an imagined talk show set preparing to chat about his starring role in Jamojaya. An elaborate one-take shot reveals a wide array of characters–including skateboarding keytarists and disco dancers–disrupting and causing disarray to the entire production.

Need more details on Rich Brian? Gotcha.

Growing up homeschooled in Indonesia, Brian found the Internet to be his English teacher and window to the world beyond. After moving to America alone at the age of 17, Brian has been both awed and humbled by his experiences, as they simultaneously smack him down to Earth and lift him up. After making the leap to America, Brian has experienced all the glory of “making it” - from collaborating with the likes of 21 Savage, Offset, and Playboi Carti, to selling out shows and playing festivals around the world.

Brian’s debut project Amen, released in February 2018, garnered widespread critical acclaim and topped the iTunes Hip-Hop charts - a first in history for an Asian musician. Brian has since gone on to sell out shows across North America, Europe and Asia, and festivals worldwide, including Bonnaroo and Rolling Loud. In 2019 he released The SailorBrian’s second full-length album. It received critical acclaim, with Hypebeast proclaiming, “Rich Brian flawlessly tackles his sonic growth and Asian identity.” Featuring production from Bekon & The Donuts, 1Mind, Frank Dukes and Rich Brian himself, The Sailor documents Brian’s coming-of-age in the public eye, which has taken him from an Internet-born rapper to an Indonesian icon and hero for Asian youth around the world. The album features singles “100 Degrees”, “Yellow”, and “Kids”, and has been streamed over 550M+ times globally.

After spending months in quarantine, Brian followed up The Sailor with the 1999 EP. A sonically diverse project borne out of months of social isolation, the majority of the EP is both self-written and produced. 2021 proved to be a triumphant year for Brian as he reached new heights in his career. Brian notched his first-ever U.S. Top 40 radio hit for "edamame" with bbno$. Brian also played a prominent role in Marvel Studios' Shang-Chi & The Legend of the Ten Rings soundtrack – including collaborations with 21 Savage, Rick Ross, and DJ Snake.

Last year, Rich Brian made history as one of the first Indonesian artists to play a solo headline set at Coachella and attract 10 million monthly listeners on Spotify.