Rolling Loud: The Rolling Loud California 2024 merch is fit goals with YG and Zushi in the mix

Want to dress for the part? With Rolling Loud California officially here, there’s no better time to prepare to get your drip game up than seeing what type of merch is available for the jam-packed music festival.

Rolling Loud California 2024 has your merch goals covered

Whether you’re ready for hoodie flexing or pants to keep your legs protected, it’s all in the line-up ahead of this weekend’s non-stop music celebration.

More than a music festival, Rolling Loud has always been on the vanguard of streetwear and fashion, delivering unique, highly sought-after collections for each Rolling Loud event. Today, Rolling Loud previews merch from Rolling Loud California 2024, featuring high profile collabs and gems from the festival's own collection. Festival merch is available at the official Rolling Loud merch booths, with early access for fans who attended the "10 Years Of Rolling Loud Pop-Up" at NTWRK LA on March 13.

Rolling Loud's California 2024 merch offers a wide variety of items that comment on the rich and diverse culture of Los Angeles. The collection, curated by Ray Guilbauilt, Rolling Loud's Director of Merchandise, and predominantly designed by Prism Works Group, brings the attention to detail that fashion enthusiasts would expect from boutique brands, and feature classic designs that fans will wear for decades. The new collection, which features items inspired by L.A. sports teams, street art, racing culture, anime, skateboarding, and much more, continues to bolster Rolling Loud's reputation as the leader in festival merch.

Rolling Loud also took its collaborative merch game to another level this year, with collaborations with performing artists, streetwear brands, fashion companies, cannabis strains, and more. Notable among the new capsules is “10 Years of My Krazy Life at Rolling Loud,” a new collaboative collection with star Compton rapper YG, celebrating 10 Years of Rolling Loud and the 10th anniversary of YG’s classic album My Krazy Life. Rolling Loud collaborated with Chief Keef's Glo Gang on a new collection: Sosa and his associates will wear the merch during his performance on Sunday. Collabs from the world of fashion include a Rolling Loud co-branded belt by BB Simon and colorful, hand-drawn designs by B2SS, created in collaboration with Rolling Loud. The BB Simon belts are among the specialty items for sale only at merch booths in VIP. Other collabs include items 

Rolling Loud previously announced the continuation of its partnership withForever 21, to help bring beloved festival activation Bunny's Bae Barto life–exclusive Forever 21 x Bunny's Bae Bar merch is available at Bunny's Bae Bar in GA and VIP. Head to the Rolling Loud x That's A Awful Lot Of Cough Syrup carnival to purchase premium collaborative items between Rolling Loud and the iconic L.A. streetwear brand founded by Desto Dubb.

The first Rolling Loud event of the year, Rolling Loud California 2024 promises a stacked lineup filled with hip-hop legends, local heroes, and rising stars. RL California features headlining performances by ¥$ (Ye + Ty Dolla $ign), Nicki Minaj,Post Malone, and Future X Metro Boomin, leading a stacked undercard that includes stars like Bryson Tiller,Sexyy Red, Summer Walker, PartyNextDoor, Don Toliver, Big Sean, and a joint performance by L.A. legends YG&Tyga, plus many others. Rolling Loud California returns to Hollywood Park, on the grounds adjacent to SoFi Stadium, inInglewood, CA from March 14th-17th,2024.

Find more information at RollingLoud.com and more information about Rolling Loud California HERE