It Is What It Is: Monday’s episode focuses on Josh Allen slaying the Lions, Steelers coming up short and the Giants lost season
You know it’s big talk whenever ‘It Is What It Is’ is broadcasting. With Monday fully rocking, what better way to turn up than seeing Cam’ron, Treasure ‘Stat Baby’ Wilson and Ma$e dishing on this past weekend’s football games?
You know it’s big talk whenever ‘It Is What It Is’ is broadcasting. With Monday fully rocking, what better way to turn up than seeing Cam’ron, Treasure ‘Stat Baby’ Wilson and Ma$e dishing on this past weekend’s football games?
The ‘It Is What It Is’ Monday broadcast is all football talk
While there’s plenty to geek out about from NFL analyst and legend Michael Irvin chiming in to analyzing the Buffalo Bills putting in ample work - how can you overlook the tragedy of the New York Giants season? It’s all here.
It Is What It Is: Thursday’s episode centers on Cam’ron’s epic trantrum, unreleased music and Trae Young’s Knicks dominance
There’s no telling what’s brewing with the ‘It Is What It Is’ crew when they’re serving up the way they have in recent days. From Snoop Dogg’s surprise cameo and Stat Baby’s ‘White Chocolate’ admirer to Cam’ron throwing a tantrum over unreleased Ma$e collaborations? My goodness.
There’s no telling what’s brewing with the ‘It Is What It Is’ crew when they’re serving up the way they have in recent days. From Snoop Dogg’s surprise cameo and Stat Baby’s ‘White Chocolate’ admirer to Cam’ron throwing a tantrum over unreleased Ma$e collaborations? My goodness.
The ‘It Is What It Is’ Thursday broadcast is pure flames
It’s pure comedy and entertainment from start to finish for a must-watch Thursday broadcast. Completely lose yourself in the hilarious moments.
Cam’ron: Everyone’s favorite Killa talking to Snoop Dogg about Dr. Dre, Death Row Records and his realness is must-see
Keeping it 100? I can’t get enough of how much rap veteran Cam’ron is glowing up these days especially with his ‘It Is What It Is’ brand blowing up and the co-signs racking up. How about music mogul Snoop Dogg pulling through for an epic interview? Tough.
Keeping it 100? I can’t get enough of how much rap veteran Cam’ron is glowing up these days especially with his ‘It Is What It Is’ brand blowing up and the co-signs racking up. How about music mogul Snoop Dogg pulling through for an epic interview? Tough.
Cam’ron and Snoop Dogg link for an epic 30 minute Q&A
It’s more than just talking about Snoop’s West Coast impact. How about the Doggfather dishing on fellow rap icon Dr. Dre, owning Death Row Records and his realness in the industry? Completely must-see.
It Is What It Is: Wednesday's episode focuses on NBA buzz, Titletown talk and Jimmy Butler rumors
You know the vibes are right on Hump Day when the ‘It Is What It Is’ crew are back in action with nearly 60 minutes of pure fire. Focusing mostly on the NBA talk but putting ample attention on some NFL buzz, it’s all types of big talk going down from Cam’ron, Treasure ‘Stat Baby’ Wilson and Ma$e.
You know the vibes are right on Hump Day when the ‘It Is What It Is’ crew are back in action with nearly 60 minutes of pure fire. Focusing mostly on the NBA talk but putting ample attention on some NFL buzz, it’s all types of big talk going down from Cam’ron, Treasure ‘Stat Baby’ Wilson and Ma$e.
The ‘It Is What It Is’ crew come through with NFL and NBA hot takes
From the opening sequencing focusing on healthcare to dishing on boxer Tank Davis ready to hang up the gloves, it’s all types of intense and wild moments from start to finish.
On this episode, Ma$e lets us know if TITLETOWN is on the move this season in the NBA! Who's the team to beat in the Western Conference this year & are the Mavericks regretting signing Klay??? Then, Jimmy Butler is rumored to be leaving Miami, where is the best place for him to land?! Finally, Tyrod Taylor and Draya Michelle's housing situation!
It Is What It Is: Tuesday's episode features a diehard fan, ethers Aaron Rodgers and analyzes NFL wildness
You already know whenever ‘It Is What It Is’ receives top of the site love, it’s a must-watch episode. The crew of Cam’ron, Treasure ‘Stat Baby’ Wilson and Ma$e always deliver but this Tuesday broadcast is pure flames.
You already know whenever ‘It Is What It Is’ receives top of the site love, it’s a must-watch episode. The crew of Cam’ron, Treasure ‘Stat Baby’ Wilson and Ma$e always deliver but this Tuesday broadcast is pure flames.
It Is What It Is goes all-out on a must-see Tuesday broadcast
From focusing on the NFL wildness and bad boy Aaron Rodgers to highlighting a diehard show fanatic, it’s all types of must-see moments banking in at well over an hour in runtime.
On this episode, the Monday Night Football game between Winston & Bo Nix was a banger but ended in the most Jameis way possible with a PICK-6! Is Bo Nix your pick for Offensive Rookie Of The Year?? Then, Killa says football is getting too soft after the crazy play that knocked out Jags QB Trevor Lawrence out the game vs. the Texans, was it blown out of proportion? (Pause) Next, Ma$e goes OFF on Aaron Rodgers & says he's to blame about everything going bad in NY with the Jets. Finally, do you guys believe in Aliens or nah?!
It Is What It Is: Thursday's broadcast is about epic NFL Week 11 games, Deion Sanders' future and more
Can’t get enough of what’s brewing with the ‘It Is What It Is’ crew? Look no further than the consistency they’re showing especially with today’s focus centering on the NFL Week 11 matchups, a massive Eagles/Commanders game tonight and what’s on deck for Deion Sanders’ future.
Can’t get enough of what’s brewing with the ‘It Is What It Is’ crew? Look no further than the consistency they’re showing especially with today’s focus centering on the NFL Week 11 matchups, a massive Eagles/Commanders game tonight and what’s on deck for Deion Sanders’ future.
Thursday’s ‘It Is What It Is’ is loaded with NFL big talk
You know whenever an episode goes over 60 minutes, it’s loaded with fire content. Endless NFL talk and the living legend himself Michael Irvin checking in? Must-see.
On this episode, The PLAYMAKER is back!! We breakdown the NFL week 11 games, Commanders vs Eagles, Steelers host the Ravens for the battle of first place in the AFC North, Bills & Chiefs once again duke it out & Deion Sanders would look Gangsta in Raiders Colors!
It Is What It Is: Wednesday's episode focuses on Steph Curry's epic night, Shedeur Sanders checking in and more
There’s really no doubting anymore - Cam’ron, Treasure ‘Stat Baby’ Wilson and Ma$e easily have one of the best hip-hop sports podcasts in The Culture right now and show no signs of slowing down. Getting over an hour of epic chatter ranging from the NBA In-Season Tournament face-off between Steph Curry’s Golden State Warriors and ex-teammate Klay Thompson’s Dallas Mavericks to college superstar quarterback Shedeur Sanders checking in - it’s a wild Wednesday broadcast.
There’s really no doubting anymore - Cam’ron, Treasure ‘Stat Baby’ Wilson and Ma$e easily have one of the best hip-hop sports podcasts in The Culture right now and show no signs of slowing down. Getting over an hour of epic chatter ranging from the NBA In-Season Tournament face-off between Steph Curry’s Golden State Warriors and ex-teammate Klay Thompson’s Dallas Mavericks to college superstar quarterback Shedeur Sanders checking in - it’s a wild Wednesday broadcast.
The ‘It Is What It Is’ Wednesday episode is pure awesomeness
From start to finish - it’s pure fire and fun antics coming courtesy of the ‘It Is What It Is’ trio. With the fun starting off with Sanders tapping in to the endless topics - it’s 60-plus minutes of must-see and must-hear content.
On this episode, Killa gets THE NUMBER ONE QB IN THE COUNTRY to call into the show & surprise the crew! Shedeur Sanders talks about creating his own family legacy, playing with his dad, the Cam Newton exchange & why he keeping receipts! Then, Steph Curry ruins the homecoming for Klay Thompson & Joel Embiid is back... Kind of!
It Is What It Is: Cam'ron and Ma$e keep it 100 on the Baltimore Ravens, Jalen Green and more
Love what the ‘It Is What It Is’ show has to offer with longtime friends turned temporary enemies turned besties forever in Ma$e and Cam’ron talking it up daily? The greatness continues with them dishing out on last night’s Monday Night Football match-up, NBA hype and plenty more.
Love what the ‘It Is What It Is’ show has to offer with longtime friends turned temporary enemies turned besties forever in Ma$e and Cam’ron talking it up daily? The greatness continues with them dishing out on last night’s Monday Night Football match-up, NBA hype and plenty more.
It Is What It Is keeps the fire going with more broadcast fire
Cam doesn’t hold back. Mason Betha keeps it 100. An hour and change? You know I’m completely here for it.
It Is What It Is: Cam'ron, Stat Baby and Ma$e dish on Aaron Rodgers capping, NFL games and more
I promise - I’m 100 percent here for all things ‘It Is What It Is’ and they’re clearly not slowing down - at all. So it’s only right to show the crew big love at the top of the site. From dishing on New York Jets’ Aaron Rodgers to NFL games starting up tonight, it’s all eyes on Cam’ron, Treasure ‘Stat Baby’ Wilson and Ma$e.
I promise - I’m 100 percent here for all things ‘It Is What It Is’ and they’re clearly not slowing down - at all. So it’s only right to show the crew big love at the top of the site. From dishing on New York Jets’ Aaron Rodgers to NFL games starting up tonight, it’s all eyes on Cam’ron, Treasure ‘Stat Baby’ Wilson and Ma$e.
It Is What It Is delivers as expected
From tonight’s San Francisco and Seattle Seahawks face-off to dishing on Aaron Rodgers, it’s a full hour of entertainment. Lose yourself in the fun.
It Is What It Is: Cam'ron, Treasure 'Stat Baby' and Ma$e return with NFL legend Michael Irvin
It’s wild to think how fast the ‘It Is What It Is’ brand has blown up over the past 36 months but it is what it is - and that’s a good thing. So how about returning for season five with NFL living legend Michael Irvin? Super tough.
It’s wild to think how fast the ‘It Is What It Is’ brand has blown up over the past 36 months but it is what it is - and that’s a good thing. So how about returning for season five with NFL living legend Michael Irvin? Super tough.
The ‘It Is What It Is’ show returns with the legend Michael Irvin
It’s no secret the NFL season is back-back and so are Cam’ron, Treasure ‘Stat Baby’ Wilson and Ma$e. How about turning things up a few notches with a fresh addition like retired Dallas Cowboys superstar Michael Irvin? Oh yes.
Cam’ron and the “It Is What It Is” sports show announce Michael Irvin as the show’s newest football analyst for season 5, starting September 2nd.
Michael Irvin worked for the NFL Network for 15 years as an analyst. Irvin also spent several years providing football analysis on ESPN’s First Take, GET UP, Sunday NFL Countdown, and other ESPN programs.
Before his commentary career, Michael Irvin was deemed the “playmaker” for the Dallas Cowboys. He was a key piece in the Cowboys' football dynasty, which won three Super Bowl titles in the 1990s.
Michael Irvin is a member of the Hall of Fame All-1990s NFL team, a 5x Pro Bowler, a 1x All-Pro, and a member of the Pro Football Hall of Fame. In his 11-year career, he caught 750 passes for 11,904 yards and 65 touchdowns. He earned his 5 Pro Bowl selections from 1991-1995.
The September 3rd episode discussed Anthony Edwards’s comments about the skill set of the Jordan era of NBA legends, the NFL’s historical record of 15 Black Quarterbacks starting week 1, and whether or not Bills Quarterback Josh Allen is overrated.
The “It Is What It Is” sports show can be found exclusively on YouTube. The show can be found on Instagram @itiswhatitis_talk and X @ITISWATITISTALK
Cam’ron, It Is What It Is, can be found on Instagram @mr_camron @itiswhatitis_talk @all32nfl
It Is What It Is: The trio dishing on Paul George's future plans, the Detroit Pistons' coaching shake-up and Stephen A. Smith
If there’s one thing you can count on when it comes to the ‘It Is What It Is’ broadcasts, you know it’s solid content clocking in around an hour with the trio of Cam’ron, Treasure ‘Stat Baby’ Wilson and Ma$e so today’s topics center on all types of NBA topics.
If there’s one thing you can count on when it comes to the ‘It Is What It Is’ broadcasts, you know it’s solid content clocking in around an hour with the trio of Cam’ron, Treasure ‘Stat Baby’ Wilson and Ma$e so today’s topics center on all types of NBA topics.
The ‘It Is What It Is’ crew dish on Paul George, NBA rumors and plenty more
It’s priceless moments whenever Killa leads the way and having Stat Baby and Mason Betha add their signature commentary? Epic. Tap in.
It Is What It Is: The deep dive into the current NBA playoffs for 60 minutes is must-watch
The trio are back and in all honesty, they’ve never left but seeing Cam’ron, Treasure ‘Stat Baby’ Wilson and Ma$e dishing on the next round of the NBA playoffs? Must-see.
The trio are back and in all honesty, they’ve never left but seeing Cam’ron, Treasure ‘Stat Baby’ Wilson and Ma$e dishing on the next round of the NBA playoffs? Must-see.
The ‘It Is What It Is’ crew dish on the NBA playoffs
Over 60 minutes of fire content and talking about the match-ups, NBA MVP candidates and Miami Heat’s Jimmy Butler? Epic.
It Is What It Is: Cam'ron, Stat Baby & Ma$e's must-see entertainment is ready for 'Best Sports Podcast' title
The Culture already knows Cam’ron, Treasure ‘Stat Baby’ Wilson and Ma$e have the best sports show in the game - sorry ESPN and FS1 - but how about making it official-official? Turns out those numbers won’t lie with the show getting nominated for ‘Best Sports Podcast’ in the 28th annual Webbys.
The Culture already knows Cam’ron, Treasure ‘Stat Baby’ Wilson and Ma$e have the best sports show in the game - sorry ESPN and FS1 - but how about making it official-official? Turns out those numbers won’t lie with the show getting nominated for ‘Best Sports Podcast’ in the 28th annual Webbys.
It Is What It Is gets the ‘Best Sports Podcast’ nod
While votes will ultimately determine the final outcome, it’s clear Cam, Stat Baby and Ma$e are adding up the amount of co-signs and global support for their must-see weekday broadcast with the nod.
The sports show “It Is What It Is” with Cam’ron Giles, Mason “Ma$e” Betha, and Treasure “Stat Baby” Wilson announced yesterday that it has been nominated for Best Sports Podcast in the 28th Annual Webby Awards.
Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards, presented by the International Academy of Digital Arts and Sciences (IADAS), is the leading international awards organization honoring excellence on the Internet. IADAS, which nominates and selects The Webby Award Winners, is comprised of Internet industry experts including Marian Croak, VP of Engineering – Responsible AI & Human-Centered Technology, Google; Sarah Harden, CEO, Hello Sunshine; Tobe Nwigwe, Artist & Actor; Shigetaka Kurita, Artist & Father of Emojis; Severin Hacker, Cofounder & CTO, Duolingo; Law Roach, Image Architect; Yann LeCun, VP & Chief AI Scientist, Meta; Roxane Gay, Host, The Roxane Gay Agenda; Quinta Brunson, Writer, Director and Actor; Questlove, DJ and Producer; Todd Kaplan, Chief Marketing Officer, Pepsi Co; Ashley Murphy, VP Global Consumer Marketing, Rare Beauty; Nelly Mensah, VP of Digital Innovation, Global Head of Web3 and Metaverse, LVMH; Jim Habig, Vice President Marketing, LinkedIn; and Tonya Custis, Director of AI Research, Autodesk.
“It Is What It Is” with Cam’ron and Ma$e launched in February 2023 under Cam’s COME AND TALK 2 ME NETWORK. Alongside Stat Baby, the Harlem rappers redefined what it means to be new media in this era. Cam’ron and Ma$e were 6th on COMPLEX’s “Top 25 Most Entertaining Sports Media Personalities Right Now” list in December 2023. Since its inception, its YouTube channel has garnered over 551k subscribers on YouTube, 489k followers on Instagram, and 12.9k followers on X, fka Twitter.
“Nominees like Cam’ron, Ma$e, and Stat Baby on “It Is What It Is” are setting the standard for innovation and creativity on the Internet,” said Nick Borenstein, General Manager of The Webby Awards. “It is an incredible achievement to be selected among the best from the nearly 13,000 entries we received this year.”
“Excited to be nominated,” exclaims Stat Baby, “I’m sure our fans will bring us home the win.
As a nominee, “It Is What It Is” is also eligible to win a Webby People’s Voice Award, which is voted online by fans across the globe. From now until April 18th, “It is what it is” fans can cast their votes at vote.webbyawards.comWinners will be announced on Tuesday, April 23, 2024, and honored in a star-studded show at Cipriani Wall Street. Winners will have an opportunity to deliver one of The Webby Awards’ famous 5-Word Speeches. Past 5-Word Speeches include: Steve Wilhite’s “It’s Pronounced “Jif” not ‘Gif’; NASA’s “Houston We Have A Webby”; and SZA’s “The Internet Scares Me. Thanks.”
Kith: Cam'ron turns an NYC subway train car into a Killa garden
New York rap heavyweight Cam’ron is aging like fine wine in 2024. The hip-hop star and ‘It Is What It Is’ founder is glowing up more than ever with Kith and Swizz Beatz blowing up with their ‘Last Stop’ single.
New York rap heavyweight Cam’ron is aging like fine wine in 2024. The hip-hop star and ‘It Is What It Is’ founder is glowing up more than ever with Kith and Swizz Beatz blowing up with their ‘Last Stop’ single.
Kith links Cam’ron and Swizz Beatz for the ‘Last Stop’
Killa proves his season never ends and shows out on the fire tune. But it’s more than music, Cam blesses with an eye-opening ‘Last Stop’ music video.
Get your metrocards ready – KITH is taking you on an immersive journey as the streetwear brand continues to blur the boundaries between music and fashion. Today, the coveted 13-year-old clothing line is en route to their next destination, announcing their official entry into the music industry with “Last Stop,” KITH’s first-ever single. A&R'd by KITH founder and CEO, Ronnie Fieg, "Last Stop" is the first-ever release on KITH Records.
The new single is heralded by a verse from Harlem’s hometown hero Cam’Ron, as he wraps his distinctive wordplay into the pulsating production by the Bronx’s Swizz Beatz like a pink fleece jacket. The accompanying music video captures the essence of the five-borough friendly track, as Cam rhymes in a subway car adorned in Venus et Fleur roses.
“Last Stop” not only marks the beginning of a new era for KITH and the newly-announced KITH Records, but it also serves as the soundtrack for its Spring 2024 collection. Unveiled today with Cam’Ron as its face, KITH’s Spring 2024 collection will be available for purchase on Friday, February 9 at 11am ET. Visit KITH's official website for more details.
Stay tuned for new music from KITH Records throughout the year, and stand clear of the closing doors please!
It Is What It Is: Season 3 is rocking with Cam'ron, Stat Baby and Ma$e
Ready for the consistency all over again? Turns out rap heavyweight Cam’ron, Ma$e and Treasure ‘Stat Baby’ Wilson are back at it for a full-fledged season three.
Ready for the consistency all over again? Turns out rap heavyweight Cam’ron, Ma$e and Treasure ‘Stat Baby’ Wilson are back at it for a full-fledged season three.
The ‘It Is What It Is’ is back-back for season three
Need all of your favorite sports moments captured and dished on from the trio? Say less.
It Is What It Is: Here's some of the most priceless '23 moments from Cam'ron, Stat Baby and Ma$e
Keeping it 100? There’s really no sports show on the same level as the ‘It Is What It Is’ program with hosts Cam’ron, Treasure ‘Stat Baby’ Wilson and Ma$e front and center. So what better way to ignite an epic ‘24 than seeing some of those classic moments from the past year?
Keeping it 100? There’s really no sports show on the same level as the ‘It Is What It Is’ program with hosts Cam’ron, Treasure ‘Stat Baby’ Wilson and Ma$e front and center. So what better way to ignite an epic ‘24 than seeing some of those classic moments from the past year?
Here’s some unforgettable ‘It Is What It Is’ ‘23 moments
From those cringe but hilarious ‘pause’ moments to the celebrity guests, it was a ‘23 to celebrate for the trio especially since the series has become a global phenomenon.
‘WE STARTED FROM THE BOTTOM NOW WE HERE, HERE IS A LIL RECAP FROM #2023 & IT ONLY GETS GREATER FROM HERE… WE APPRECIATE EACH & EVERYONE OF YALL… #ITISWHATITISTALK #NOBODYSAFE #WESAYWHATTHEFUCKWEWANT#WETHENEWSOURCE’
All The Smoke: Cam'ron delivers a must-see and full-fledged Q&A you can't miss
Forget going to the movies, how about kicking back and watching some quality conversations with the ‘All The Smoke’ crew and - of course - Cam’ron? Priceless.
Forget going to the movies, how about kicking back and watching some quality conversations with the ‘All The Smoke’ crew and - of course - Cam’ron? Priceless.
All The Smoke and Cam’ron is a must-see
It’s way more than an hour of fire content. Cam dishing on everything from his high school balling days to his modern day success outside of dropping songs, it’s all types of epic.
It Is What It Is: The legendary Mark Jackson chopping it up with Ma$e and Cam'ron is classic
Sometimes things just ‘have’ to show up in the NEWS section and seeing NBA great Mark Jackson pulling through to chop it up with ‘It Is What It Is’ crew Cam’ron, Treasure ‘Stat Baby’ Wilson and Ma$e? Holy smokes.
Sometimes things just ‘have’ to show up in the NEWS section and seeing NBA great Mark Jackson pulling through to chop it up with ‘It Is What It Is’ crew Cam’ron, Treasure ‘Stat Baby’ Wilson and Ma$e? Holy smokes.
The ‘It Is What It Is’ crew get a legendary appearance from Mark Jackson
It’s all types of mind-blowing for diehard NBA heads. Seeing the former player and coach talking sports along with hot topics in the league with a couple of hip-hop icons? Epic.
Cam'ron: Killa and Nia Long have finally linked up
Cuffing season activated? Say less. New York rap heavyweight Cam’ron has finally rubbed elbows with Hollywood star Nia Long a year after publicly acknowledging his romantic feelings for her.
Cuffing season activated? Say less. New York rap heavyweight Cam’ron has finally rubbed elbows with Hollywood star Nia Long a year after publicly acknowledging his romantic feelings for her.
Cam’ron and Nia Long are looking low-key boo’d up
It might be a stretch to say Killa and Nia are dating but by the looks of it, they both seem to be feeling each other. Snapping a few photos together, it’s clear something could be brewing.
‘He want the scoop, she want the tea, I can not talk, we keeping it street!! 🤷🏾♂️ @iamnialong aka Ni-Amore ❤️💜❤️💜❤️💜’
Cam'ron: Killa names his favorite album and it's a definite no-brainer
New York rap heavyweight Cam’ron has put out some insanely fire albums over the years but it’s no surprise he has one or two which stand out from the rest. For Killa, it’s a no-brainer his unforgettable Purple Haze album is still unforgettable.
New York rap heavyweight Cam’ron has put out some insanely fire albums over the years but it’s no surprise he has one or two which stand out from the rest. For Killa, it’s a no-brainer his unforgettable Purple Haze album is still unforgettable.
Cam’ron remembers his ‘Purple Haze’ album anniversary
The project is loaded with classics and Killa knows it. Cam hit up Instagram this week to tip his hat on the album’s anniversary and acknowledged it being an all-time great.
‘Happy 19yr anniversary to probably my favorite album of mine 🙏🏽🤞🏽 thank you guys for the love all these years’