D'USSÉ: JAY-Z's luxury cognac has Governor's Ball festival-inspired pop-up vending machines in NYC tomorrow

Does JAY-Z ever do anything wrong? Turns out in celebration of the massive Governors Ball music festival going down this weekend, Young Hov’s D’USSÉ brand is coming through with a super special pop-up vending machine in the Big Apple - New York City for all you non-Empire State heads.

D'USSÉ is coming through for the win-win on Thursday

If you’re like me, you’ll have to leave your favorite borough - hey, who says New Jersey isn’t the unofficial sixth borough of the city - and head over to Lower Manhattan to join in on the fun tomorrow late afternoon through early evening.

Governor’s Ball festival taking over New York City this weekend, luxury cognac brand founded by Shawn “JAY-Z” Carter, D’USSE will be hosting a pop-up activation this Thursday 6/8 from 4-7 PM EST at Privilege New York in Lower Manhattan (153 Essex St, New York, NY 10002). 

In partnership with Japanese streetwear brand and storefront, D'USSE will be surprising New York City locals and festival goers alike with a bespoke machine that will be filled with custom, never-before-seen D’USSE festival survival gear that fans can retrieve for free in preparation for the show this weekend.  

Visitors will also have the opportunity to score GA day passes to the festival and other exclusive surprises for this summer. Please note, vending machine visitors are limited to 21+ and must be ready to show ID. Vending machine goods available while supplies last.