Destroy Lonely: A much-needed 'LUV 4 YA' music video sets expectations high for his new album

Could you use even more excitement for Destroy Lonely’s upcoming studio album? Say less. The rap heavyweight delivers in more ways than one courtesy of a new ‘LUV 4 YA’ music video.

Destroy Lonely bodies it up with ‘LUV 4 YA’ music video

A few weeks after dropping this audio gem to the masses, DL hits the go button on blessing day ones and overnight fans with the ‘LUV 4 YA’ music video.

Destroy Lonely, releases the metaphorical video for his track “Luv 4 Ya,” the first single off his upcoming, eagerly awaited sophomore album, slated for release this summer. Produced by Lil 88, along with henny and Evertime, “Luv 4 Ya” starts with a smooth, laid-back yet powerful groove, and transforms into a high-energy anthem exploring love and materialism over slick drums and hypnotic riffs. In the visually stunning video directed by 91 Rules, the triumphant track finds the Atlanta native navigating his way out of an alternate reality. As he seeks an exit by digging through the surreal void, the world schemes to trap him in limbo, testing his determination. Watch the video HERE. “Luv 4 Ya” marks a fresh divergence from the gritty beats of previous singles, showcasing his growth as an artist and storyteller with an evolving, captivating sound.

In 2023, Destroy Lonely saw unparalleled success and critical acclaim. With the release of his debut album If Looks Could Kill, his career soared to new heights. Within just 24 hours of its release, the album climbed to No. 1 on Apple Music. On Spotify, it garnered nearly 10 million streams, marking his biggest streaming day ever, while also securing a spot in the Top 20 on the Billboard 200. Prior to If Looks Could Kill, Lonely generated significant momentum with the release of his mixtape NO STYLIST, featuring the title track "NOSTYLIST," which has since been certified Gold by the RIAA. This project not only garnered critical acclaim but also earned him placements on numerous "Artist to Watch" lists for 2023, including Rolling Stone, Complex, Billboard, Pigeons & Planes, Alt Press, and more. 

Beyond music Lonely has made significant strides by teaming up with designer, Matthew Williams (formerly of Givenchy) to curate an exclusive merch collection, graced two iconic Marc Jacobs campaigns, starred in a Bose campaign, and even lunched his own limited edition Vitamin Water flavors, called “Look Killa Juice.”  His bold ventures across multiple creative domains not only showcased his versatility but also cemented his status as a true innovator. This year, the Opium artist has continued to stay active. He collaborated with producer, Southside and label-mate Ken Carson on “President,” and joined forces with Atlanta's own, Quavo on “Potato Loaded.” He kicked off the summer with an electrifying performance at Coachella and took the stage in Chicago at Lyrical Lemonades, Summer Smash. With each new release, he unveils another layer of his artistry, heralding the arrival of a new era of Destroy Lonely waiting to be unlocked.

Playboi Carti: The new 'Antagonist' tour officially goes down this fall

We’re all living the summer goals lifestyle right now but with big news coming from Playboi Carti about an upcoming tour, it’s pretty much all about counting down the days to fall - sorry all you back to school kiddies.

Playboi Carti’s new ‘Antagonist’ tour is happening this fall

Whether you’re there to see Carti in his signature flex or want to see new talent like Ken Carson, Destroy Lonely and Homixide Gang hit the stage for epic performances, each venue is definitely going to raise the stakes and expectations for greatness.

Today, genre-defying rapper Playboi Carti has announced his upcoming fall 2023 “Antagonist Tour.” Public on sale starts July 14th at noon local time (US) and 5pm (EU), with Carti Pre-sale happening today at noon local time (US) and 5pm (EU). This is Playboi Carti’s first headline tour since 2021, where he took several cities by storm in support of his first #1 album on the Billboard 200 chart Whole Lotta Red. The album, released on Christmas day in 2020, sold 100,000 units and received 160 million global streams within its first week. 

Coming off the heels of headlining several premiere festivals including Rolling Loud California (LA), Lyrical Lemonade Summer Smash (Chicago), Wireless Festival (London) and more, Carti will continue to wow audiences across the globe with electric live performances and unique fan experiences on tour this fall. Opening in Denver on September 6, the tour will stop in major cities across the world including Las Vegas, Los Angeles, Chicago, Boston, Atlanta, New York, London, Paris, Amsterdam and more. Get your tickets at playboicarti.com.

Support for the tour includes rappers Ken Carson, Destroy Lonely, and Homixide Gang, which will be their first time hitting the road as an Opium Collective. Over the past few years, these rising artists have garnered a passionate fan base and widespread acclaim. Ken Carson’s most recent studio album X landed him a spot on the Billboard 200 chart, and Destroy Lonely’s breakout success this year includes the release of his highly anticipated debut album, If Looks Could Kill, which reached No.1 on Apple Music and helped earn him his first spot on the Billboard 200.Homixide Gang, a rap duo from Atlanta, released their mixtapes Homixide Lifestyle in 2022 and Snot or Not in 2023. Carson, Lonely, and HomixideGang have also been touring several major festivals including Bonnaroo, Wireless, Rolling Loud and more.

Playboi Carti “Antagonist Tour” Dates

9/6/23                   Denver, CO                         Ball Arena

9/8/23                   Salt Lake City, UT              Delta Center

9/9/23                   Las Vegas, NV                    MGM Grand Garden Arena

9/12/23                Seattle, WA                        Climate Pledge Arena

9/13/23                Portland, OR                       Veterans Memorial Coliseum

9/15/23                Sacramento, CA                 Golden 1 Center

9/16/23                San Francisco, CA             Chase Center*~

9/17/23                San Diego, CA                    Pechanga Arena San Diego

9/20/23                Los Angeles, CA                 Crypto.com Arena

9/23/23                Glendale, AZ                      Desert Diamond Arena

9/26/23                Austin, TX                            Moody Center

9/27/23                Houston, TX                        Toyota Center

9/28/23                Dallas, TX                             American Airlines Center

9/30/23                Kansas City, MO                T-Mobile Center

10/1/23                Minneapolis, MN             Target Center

10/2/23                Chicago, IL                           United Center*

10/4/23                Detroit, MI                          Little Caesars Arena

10/5/23                Columbus, OH                   Schottenstein Center

10/6/23                Philadelphia, PA                Wells Fargo Center

10/7/23                Boston, MA                        TD Garden

10/9/23                Washington, DC                 Capital One Arena

10/11/23              New York, NY                     Madison Square Garden

10/13/23              Pittsburgh, PA                   PPG Paints Arena

10/14/23              Indianapolis, IN                 Gainbridge Fieldhouse

10/15/23              Cleveland, OH                    Rocket Mortgage Fieldhouse

10/17/23              Raleigh, NC                         PNC Arena

10/18/23              Charlotte, NC                     Spectrum Center

10/20/23              Atlanta, GA                         State Farm Arena

11/19/23              Dublin, IE                             3Arena

11/21/23              Manchester, UK                 AO Arena

11/22/23              London, UK                         The O2

11/24/23              Brussels, BE                        Forest National

11/25/23              Amsterdam, NL                 Ziggo Dome

11/27/23              Milan, IT                               Mediolanum Forum

11/29/23              Cologne, DE                        Lanxess Arena

11/30/23              Berlin, DE                             Mercedes-Benz Arena

12/2/23                Paris, FR                               AccorHotels Arena

12/4/23                Copenhagen, DK              Royal Arena       

*Destroy Lonely will not be supporting the San Francisco and Chicago tour stops. 

~Ken Carson will not be supporting the Chicago tour stop.

Destroy Lonely: The new 'If Looks Could Kill' album has arrived with a full-fledged 'Look Killa' film

What’s the best way to drop new music? How about putting a studio film with it? Look no further than what Destroy Lonely is grinding out these days with If Looks Could Kill album plus the new Look Killa film.

Destroy Lonely’s new ‘If Looks Could Kill’ and ‘Killa’ have both dropped

Whether you want to lose your mind to audio fire from the new project or check out the cinematic flex, look no further than the double rollout from DL.

Today, rising Atlanta artist, Destroy Lonely releases his highly anticipated debut album, If Looks Could Kill via Opium/Interscope Records. The album features 26-tracks including an undeniable new single "how u feel?," which oozes casual confidence and irrepressible style. Alongside the album release Lonely also shares an original horror film titled, “Look Killa.” In the film he explores an alter ego while embodying an avant-garde character.

"how u feel?" was preceded by the hypnotic title track, which dropped in March. Lonely knew the power of the lead single before it was even released. A leaked version of the track accumulated over 200k streams, and after hitting the web, the leak spawned over 75 million views on TikTok. Lonely’s tweet listing the name of the song garnered 2.7 million views, and multiple fan uploads of the track propelled it to No. 11 on the SoundCloud U.S. chart for all genres. The official version did even better. Floating over a hazy electric guitar line, Lonely emits easygoing cool as he drifts between flexes: “I just like to ball hard ball like Dellavedova/Don’t shop at Dover’s/Don’t shop at Nieman’s/Don’t Commit treason everything I do is for a reason.”

To date, the track has racked up more than 22 million streams on Spotify, and Lonely has also supported the massive track with a merch collaboration with ALYX. The run has been so exciting that even legendary fashion designer Rick Owens has shown his support. In addition to the title track and "how u feel?," other album highlights include "raver," "by the pound," "brazy girls," "redlight," and "money & sex" featuring Ken Carson. See the full tracklist below. 

This year Lonely also took the stage at several festivals including Rolling Loud LA, and Thailand. This followed his lengthy North American “NO STYLIST” headline tour. From there, beginning with a Berlin stop on March 9, Lonely performed his international run to crowds in Europe and the United Kingdom. This Summer he’s also set to perform at Rolling Loud Miami, Bonnaroo, Lollapalooza, Wireless Festival, and more.