Coi Leray: It's a massive glow-up for the rap diva teaming up with Foot Locker

East Coast rapper Coi Leray is making sure 2024 is a year to remember with how much she’s grinding. From celebrating her 27th birthday this past weekend and putting out fire tunes to new buzz about a huge Foot Locker partnership, it’s all types of big flexing for her.

Coi Leray powers up with Foot Locker and adidas

It’s more than just a headline. Coi is doing things super big with Foot Locker and iconic sportswear brand adidas for a ‘Start with Sneakers’ campaign centered on women. Peep the details and a massive photo credit salute to Foot Locker for coming through on the pics and footage.

Today, global retailer Foot Locker, in partnership with adidas, is debuting the first installment of its new 'Start with Sneakers’ campaign starring GRAMMY®-nominated artist and new brand ambassador, Coi Leray. This campaign marks the beginning of Foot Locker’s year-long partnership with Coi, promising a series of dynamic activations ahead of her upcoming EP release and U.S. tour.  

At the heart of 'Start with Sneakers’ is Foot Locker’s commitment to offering various looks for all women, no matter their style. Coi Leray, alongside Foot Locker’s iconic Stripers, guides customers through a curated selection of adidas sneakers and apparel, tailored to match their individual style preferences. From timeless classics like the Originals Gazelle, Originals SL 72 and Originals Campus 00s, to the latest iterations, Foot Locker offers the hottest styles for every occasion this season across leading brands. Additional adidas styles in the campaign include the Originals Gazelle Bold, Originals Samba OG, and Originals Sambae. 

As Foot Locker continues to expand its women’s business, 'Start with Sneakers’ marks the beginning of a multi-brand campaign rollout throughout the spring and summer, including additional talent integrations, in-person activations, and more. This unveiling also comes on the heels of Foot Locker’s recently announced reinvented store concept, which includes an elevated in-store shopping experience for women. 

New Balance: Foot Locker, Inc. gets dibs on the new 574 sneaker collection

Want to have some serious bragging rights? Just pull a Foot Locker, Inc. move and secure the new 574 New Balance sneaker collection and make everyone jelly - minus the butter, of course. The kicks look fresh beyond belief and live up to the hype you would expect from an exclusive launch.

New Balance and Foot Locker, Inc. have your 574 kicks

Whether you’re more of the classic black and white type or prefer to go with something a little more classy, the choice is really yours.

The collection is inspired by the instruments of hype – from televisions, cameras, microphones and the press are all reflected in its muted and monochromatic colorways. The staple 574 design rewinds the clock to take on a sleek, all-leather design that has not been utilized since the early 2000’s. The revamped design features an all-leather upper with the model’s signature rubber outsole in three simple colorways. The classic, matte chrome black will be available in men’s and kid’s sizes, the pure bone white in unisex and kid’s sizes, and sandy beige in women’s sizes.

Retailing for $70-$95, the New Balance Exclusive 574 collection will be available at Foot Locker, Kids Foot Locker, Champs Sports.

Foot Locker's Home Grown is cracking into the Latinx Heritage Month fashion flexing

It’s no secret - Foot Locker has been doing this for a long time and they sell way more than fresh sneakers on a daily basis. The iconic franchise is making sure its Home Grown brands are keeping with the times with its new collection centered on Latinx-owned brands.

Foot Locker’s Home Grown has Latinx Heritage Month on lock

There’s way too many flexes to name in one post but we’ll try our best. From Love Affair LA and Mel Depaz, these Latinx-owned brands are mastering the major fashion flex with paying huge respect to the significance of the month.

In celebration of Latinx Heritage Month, global retailer Foot Locker’s Home Grown platform is debuting new collections from Latinx-owned brands, Love Affair LA and Mel Depaz. Home Grown is Foot Locker’s platform that connects local up-and-coming brands across the nation with their communities, which in turn provides consumers with the opportunity to discover new brands.  

Love Affair LA was founded by designer William Santizo who was inspired by his love of Los Angeles and the neighborhood he was born and raised in, Echo Park, a micro community with the greatest view of downtown LA. Love Affair LA is about love, empowerment, friendship, and greatness – aspects that William wanted to share with the world. Products in the collection range from sizes XS-XXL.  

And in case you’re just now getting put onto Mel Depaz? She’s made a name for herself with signature looks and glowing with California love on her fits.