D'USSÉ: JAY-Z's luxury cognac has Governor's Ball festival-inspired pop-up vending machines in NYC tomorrow

Does JAY-Z ever do anything wrong? Turns out in celebration of the massive Governors Ball music festival going down this weekend, Young Hov’s D’USSÉ brand is coming through with a super special pop-up vending machine in the Big Apple - New York City for all you non-Empire State heads.

D'USSÉ is coming through for the win-win on Thursday

If you’re like me, you’ll have to leave your favorite borough - hey, who says New Jersey isn’t the unofficial sixth borough of the city - and head over to Lower Manhattan to join in on the fun tomorrow late afternoon through early evening.

Governor’s Ball festival taking over New York City this weekend, luxury cognac brand founded by Shawn “JAY-Z” Carter, D’USSE will be hosting a pop-up activation this Thursday 6/8 from 4-7 PM EST at Privilege New York in Lower Manhattan (153 Essex St, New York, NY 10002). 

In partnership with Japanese streetwear brand and storefront, D'USSE will be surprising New York City locals and festival goers alike with a bespoke machine that will be filled with custom, never-before-seen D’USSE festival survival gear that fans can retrieve for free in preparation for the show this weekend.  

Visitors will also have the opportunity to score GA day passes to the festival and other exclusive surprises for this summer. Please note, vending machine visitors are limited to 21+ and must be ready to show ID. Vending machine goods available while supplies last.

Ice Spice: Governors Ball officially adds the hottest NY rapper to the line-up

Whether it’s the look or the sound, it’s clear all eyes are on Ice Spice right now. The hip-hop star is coming through in a major way and showing out to the masses on a daily basis but no bigger announcement right now than her securing a spot at the annual Governors Balls festival.

Ice Spice and Governors Ball is happening

It should be a no-brainer for Ice to have her Big Apple presence felt in her hometown. But to get this specific look at a jam-packed line-up three-day event featuring Kendrick Lamar, Lil Baby and Lizzo?

Founders Entertainment is thrilled to announce the addition of Ice Spice to the Governors Ball Music Festival’s 2023 lineup. The Bronx native, dubbed “Rap’s New Princess” by the New York Times, has risen to stardom thanks to an impeccable string of hits including “Boy’s a liar Pt. 2” which features fellow Governors Ball 2023 performer PinkPantheress. Governors Ball 2023 is set to take place in its new home among the trees in historic Flushing Meadows Corona Park, Friday, June 9th through Sunday, June 11th. The twelfth edition of the festival features a lineup of 60+ performing artists including headliners Kendrick Lamar, Lizzo and ODESZA.

After two successful years at Citi Field, like a true New Yorker the Governors Ball Music Festival is on the move again, packing up its famed tattooed Lady Liberty statue and making the short trip to Flushing Meadows Corona Park. Patrons will have plenty of space to spread out on grassy lawns and shady tree groves as they take in performances and enjoy refreshing beverages and culinary delights (including select vendors from Queens Night Market favorites) throughout the day. A return to the long running festival’s traditional park-side setting (after leaving Randall’s Island Park in 2021), the new location combines the easy accessibility festival fans loved about Citi Field (multiple transportation options include the MTA’s 7 train line, the LIRR), with an inviting green space as the perfect setting for a weekend of great music, good times and amazing food. Tickets for Governors Ball 2023 are available for purchase while supplies last via GovBall.com