Highway: The 'Dream Soda' anthem of course demands a fire late night music video, too

I’m here for all things Highway these days. He continues to pave his own lane and with anthems like his newly released ‘Dream Soda’ it’s no surprise the glowing is brightening up everyone’s day.

Highway has you locked in with his ‘Dream Soda’ single and music video

You can lose yourself to the single on the homepage playlist or completely kick back zoning out to Highway’s late night music video presentation. Completely embrace the cinematic fun.

Seattle's emerging rap artist Highway has unveiled his latest single and video for "Dream Soda” directed by Noahsocold under Victor Victor Worldwide/Geffen Records, accompanied by a captivating music video. Building on the success of his previous hits like "Self Love" and "freestyle 2 (Ganger Flo)," this new release adds another standout track to his impressive 2024 lineup.

"Dream Soda" wraps listeners in a dreamy atmosphere, blending smooth beats with Highway's effortless flow. The track dives into themes of ambition and the urge to escape, creating a vibe that lingers long after the song ends. With mellow rhythms and catchy hooks, The track was produced alongside his producer Xjay and Keysanee. Highway delivers a style that feels fresh yet familiar, echoing the ambient tones and fluid delivery that fans of the genre appreciate.

The music video brings the song to life, featuring Highway in a surreal, dream-like setting. Set in a surreal, dream-like world, Highway is seen sipping soda with a girl, blurring the lines between reality and fantasy. The visuals perfectly match the track's mood, offering a glimpse into Highway's creative world where every scene feels like a moment out of a dream.

This release marks another milestone in a big year for Highway. With electrifying performances and sold-out shows in major cities, he's cementing his place as an artist to watch.Collaborations with influential brands and visual artists have highlighted his depth and growing impact on the new era of rap. "Dream Soda" is yet another testament to his undeniable talent and drive. Buckle up—Highway's journey is just getting started.

About Highway:

Highway is the next up-and-coming rapper out of Seattle who's looking to leave his mark in the music scene on his own terms. In an industry where music is either recycled or microwavable, Highway aims to stand out from the pack with his eclectic sound and vigorous cadence that fuels his creativity. He broke onto the scene in 2019 by releasing a string of singles before making his proper debut two years later with a four-track EP, IVY. From there, he released his debut album Monochrome where the burgeoning star landed on the radar of high-profile acts such as Ty Dolla $ign, Trippie Redd, Don Toliver, Veeze, Lil Baby and more. 

Seattle's own Highway doubles up with his 'Highway Mixtape'

When you think of the West Coast rap scene, of course you’re going to go directly to Los Angeles and even The Bay. But what about the passion coming out of Seattle? Washington is known to brew some impressive talents and producer/rapper Highway comes through with a certified anthem.

Highway hits the road running with new mixtape

Packed with 10 anthems, High uses his talent as both a beat maker and lyricist to deliver a fire body of work. From the ‘Someone’ intro through his ‘Money Talk2’ anthem, the project is stacked with replay value.

Today, rising Seattle rapper Highway drops his self-titled major-label debut mixtape. Listen HERE via Victor Victor Worldwide / Geffen Records. A powerful introduction to the artist/producer, Highway builds on the buzz of his recent singles “Cash Talk (No Talkin),” “Next Weekend,” and introduces new hits including “Money Talk2,” which is accompanied by a video.

Highway’s new Money Talk2 music video goes hard, too

If you need more than fire bars, then look no further than Highway’s new ‘Money Talk2’ music video to provide some visual eye candy.

“Money Talk2” finds the hip-hop upstart unloading a barrage of emotional bars with a pained distance. “I can’t feel no pain ‘cuz a n***a used to it,” Highway spits in his signature Auto-Tune-drenched flow over heavy bass, warbling synths, and rumbling 808s. “Going through a phase, fell in love, it’s a movie.” The video was directed by Damien May through production company Everywhere & Nowhere.

That track, like the entire project, was produced by Highway alongside co-producer Johnny Made It. The Pacific Northwest native writes all his own songs, and with zero features on the project, he confidently steps into the spotlight. Other highlights include the flex-heavy rap-funk opus “Take It All,” and the luxurious “Right Way,” which is a perfect fit to light up clubs across the country this summer.

The longtime grind

While his vocal work is something new for most, High’s made a name for himself behind the scenes. Over the past few years, he’s made sure to grind and put together hard production behind big artists.

Highway might be a fresh face to some, but his deep sense for the genre comes from his time spent as an in-demand producer. As a beatmaker, he reached a level of satisfaction and achievement with his work and then turned his attention to rapping. It didn’t take long for Highway to realize that he belonged behind the mic. Confidence is central to his art, and he advocates for those who are unapologetically themselves and willing to follow their passions.

The rapper’s debut major-label mixtape showcases an artist firmly tapped into the cultural zeitgeist, with the songwriting and production chops to make the work entirely his own. It’s no wonder he has nabbed cosigns from folks like Billboard-charting producer Jetson, producer and recording artist Ye Ali, Nick Mira of Internet Money, and indie auteur Sango. Highway proves that he can make a cohesive, powerful statement throughout an entire project.