Destroy Lonely: A much-needed 'LUV 4 YA' music video sets expectations high for his new album

Could you use even more excitement for Destroy Lonely’s upcoming studio album? Say less. The rap heavyweight delivers in more ways than one courtesy of a new ‘LUV 4 YA’ music video.

Destroy Lonely bodies it up with ‘LUV 4 YA’ music video

A few weeks after dropping this audio gem to the masses, DL hits the go button on blessing day ones and overnight fans with the ‘LUV 4 YA’ music video.

Destroy Lonely, releases the metaphorical video for his track “Luv 4 Ya,” the first single off his upcoming, eagerly awaited sophomore album, slated for release this summer. Produced by Lil 88, along with henny and Evertime, “Luv 4 Ya” starts with a smooth, laid-back yet powerful groove, and transforms into a high-energy anthem exploring love and materialism over slick drums and hypnotic riffs. In the visually stunning video directed by 91 Rules, the triumphant track finds the Atlanta native navigating his way out of an alternate reality. As he seeks an exit by digging through the surreal void, the world schemes to trap him in limbo, testing his determination. Watch the video HERE. “Luv 4 Ya” marks a fresh divergence from the gritty beats of previous singles, showcasing his growth as an artist and storyteller with an evolving, captivating sound.

In 2023, Destroy Lonely saw unparalleled success and critical acclaim. With the release of his debut album If Looks Could Kill, his career soared to new heights. Within just 24 hours of its release, the album climbed to No. 1 on Apple Music. On Spotify, it garnered nearly 10 million streams, marking his biggest streaming day ever, while also securing a spot in the Top 20 on the Billboard 200. Prior to If Looks Could Kill, Lonely generated significant momentum with the release of his mixtape NO STYLIST, featuring the title track "NOSTYLIST," which has since been certified Gold by the RIAA. This project not only garnered critical acclaim but also earned him placements on numerous "Artist to Watch" lists for 2023, including Rolling Stone, Complex, Billboard, Pigeons & Planes, Alt Press, and more. 

Beyond music Lonely has made significant strides by teaming up with designer, Matthew Williams (formerly of Givenchy) to curate an exclusive merch collection, graced two iconic Marc Jacobs campaigns, starred in a Bose campaign, and even lunched his own limited edition Vitamin Water flavors, called “Look Killa Juice.”  His bold ventures across multiple creative domains not only showcased his versatility but also cemented his status as a true innovator. This year, the Opium artist has continued to stay active. He collaborated with producer, Southside and label-mate Ken Carson on “President,” and joined forces with Atlanta's own, Quavo on “Potato Loaded.” He kicked off the summer with an electrifying performance at Coachella and took the stage in Chicago at Lyrical Lemonades, Summer Smash. With each new release, he unveils another layer of his artistry, heralding the arrival of a new era of Destroy Lonely waiting to be unlocked.