Destroy Lonely: The new 'If Looks Could Kill' album has arrived with a full-fledged 'Look Killa' film
What’s the best way to drop new music? How about putting a studio film with it? Look no further than what Destroy Lonely is grinding out these days with If Looks Could Kill album plus the new Look Killa film.
What’s the best way to drop new music? How about putting a studio film with it? Look no further than what Destroy Lonely is grinding out these days with If Looks Could Kill album plus the new Look Killa film.
Destroy Lonely’s new ‘If Looks Could Kill’ and ‘Killa’ have both dropped
Whether you want to lose your mind to audio fire from the new project or check out the cinematic flex, look no further than the double rollout from DL.
Today, rising Atlanta artist, Destroy Lonely releases his highly anticipated debut album, If Looks Could Kill via Opium/Interscope Records. The album features 26-tracks including an undeniable new single "how u feel?," which oozes casual confidence and irrepressible style. Alongside the album release Lonely also shares an original horror film titled, “Look Killa.” In the film he explores an alter ego while embodying an avant-garde character.
"how u feel?" was preceded by the hypnotic title track, which dropped in March. Lonely knew the power of the lead single before it was even released. A leaked version of the track accumulated over 200k streams, and after hitting the web, the leak spawned over 75 million views on TikTok. Lonely’s tweet listing the name of the song garnered 2.7 million views, and multiple fan uploads of the track propelled it to No. 11 on the SoundCloud U.S. chart for all genres. The official version did even better. Floating over a hazy electric guitar line, Lonely emits easygoing cool as he drifts between flexes: “I just like to ball hard ball like Dellavedova/Don’t shop at Dover’s/Don’t shop at Nieman’s/Don’t Commit treason everything I do is for a reason.”
To date, the track has racked up more than 22 million streams on Spotify, and Lonely has also supported the massive track with a merch collaboration with ALYX. The run has been so exciting that even legendary fashion designer Rick Owens has shown his support. In addition to the title track and "how u feel?," other album highlights include "raver," "by the pound," "brazy girls," "redlight," and "money & sex" featuring Ken Carson. See the full tracklist below.
This year Lonely also took the stage at several festivals including Rolling Loud LA, and Thailand. This followed his lengthy North American “NO STYLIST” headline tour. From there, beginning with a Berlin stop on March 9, Lonely performed his international run to crowds in Europe and the United Kingdom. This Summer he’s also set to perform at Rolling Loud Miami, Bonnaroo, Lollapalooza, Wireless Festival, and more.