Rasheed Chappell: The 'MADE' music video completely sets the tone for the 'NONSTOP' album drop

What’s more fun? Getting a fire music video with the cinematic flex or a hard-hitting studio album? How about both coming courtesy of hip-hop artist Rasheed Chappell? It’s all eyes on Sheed with the ‘MADE’ music video on display plus a new NONSTOP: JFK > ATL studio album streaming? Say less.

Rasheed Chappell completely delivers with his ‘MADE’ music video plus new album

It’s two for the price of one. A fire visual courtesy of the New York-driven ‘MADE’ music video plus a ready-to-stream new project with a holiday weekend on deck? Say less.

Underground New Jersey legend Rasheed Chappell has just shared his new album NONSTOP — out now along with an accompanying music video for "Made". Produced entirely by ATL finger drummer extraordinaire and Atlanta Hawks in-house DJ beatsbyjblack, the LP was made during Chappell's recent 36-hour trip to Atlanta. A unique fusion of the pair's distinct regional styles, NONSTOP is an alchemic blend of New Jersey boom bap bar work and the energetic, trap-heavy production ATL has become known for. "Sonically, 'NONSTOP' is different than anything I’ve done previously," Chappell explains."This album sounds like my life's journey, and it all happened to culminate in Atlanta. I just needed the change of scenery to bring it out.”

NONSTOP follows the release of singles "Ice Burg (Good Run)" (feat. Lamar Tyree), "No Play Play" (feat. Benngiie), the visual for which surpassed 135K views in just 11 days, and "Haysoos" (feat. SoundsLikeDen). An artist who has garnered attention as a counterpoint to the coke rap wave of recent years and an integral member of the gritty Hip-Hop collective TRUST Gang alongside his contemporaries 38 Spesh, Ransom, Che Noir, Klass Murda & others, Rasheed Chappell is a seasoned emcee who has been hailed for his vivid wordplay and uncanny ability to paint pictures through language within his raps. Since the release of his 2020 collaborative album with 38 Spesh, Ways and Means, Rasheed Chappell has put out a strong run of projects, including the Buckwild-produced Sinners and Saints. Following 2022's A Portrait Of with Little Vic, Rasheed Chappell returned with The Arcitype-produced project Sugar Bills in 2023, while recent months have seen him release 38 Spesh collaboration tape Checks & Balances. Now with new album NONSTOP, Rasheed Chappell is continuing his hot streak — and showcasing why he's earned his stripes as a key player in New Jersey's underground hip-hop scene.